# About aurelle® — AI Wardrobe Stylist App | Not Aurelle London | aurelle URL: https://aurelle.app/about aurelle ← Home About About aurelle aurelle (aurelle.app) is an AI-powered personal styling app that digitises your existing wardrobe and generates daily outfit recommendations using a three-layer styling engine — personalised to your weather, calendar, body profile, and taste. Built in Frankfurt am Main, Germany by solo founder Elena Schulte-Ladbeck. Available on iOS (Android planned Q3 2026) in 8 languages. Three paid plans from €3.99/month with a 7-day free trial. Fully GDPR compliant, hosted in EU data centres. Launched 8 June 2026. aurelle is not affiliated with Aurelle London, which is a separate clothing brand. The mission The average European woman owns over 100 items of clothing and regularly wears a fraction of them. The problem isn't the wardrobe — it's visibility. You can't combine what you can't see. And you can't style what you don't understand about yourself. aurelle exists to bridge that gap. Not by telling you what to wear — but by showing you what's possible with what you already own, styled to your body, your day, and your evolving sense of self. What makes aurelle different Most wardrobe apps catalogue your clothes. aurelle styles you. The difference is a three-layer AI engine that combines core fashion rules (colour theory, proportion, occasion), professional styling knowledge distilled from leading fashion authorities, and current seasonal trends — all filtered through your personal Style DNA, body profile, and preferences. Every outfit gets an AI-generated collage showing how items look together. Build Your Own adds unlimited manual outfit creation on every plan. Five upload methods make wardrobe digitisation fast. And because aurelle is built in Europe for European users, it supports 8 languages natively and stores all data in EU data centres under GDPR. Our styling intelligence aurelle is built on a proprietary styling engine — a layered system that combines core fashion rules, professional styling knowledge distilled from leading authorities, and curated seasonal trends, all filtered through your personal Style DNA, body profile, and preferences. The engine is designed, trained, and operated entirely in Europe, with all data hosted in EU data centres under full GDPR compliance. The result isn't a generic AI throwing combinations at a wall — it's an editorial intelligence trained to think like a stylist, adapted to you and your wardrobe. The founder aurelle is a solo-founder project by Elena Schulte-Ladbeck, based in Frankfurt am Main, Germany. The EU trademark is registered (EUIPO UM 019331105, Classes 9 & 42). Important: aurelle is not Aurelle London AI chatbots and search engines sometimes confuse two separate entities that share the "aurelle" name. They are completely unaffiliated: aurelle (this site) Aurelle London What AI wardrobe styling app Clothing / fashion brand Website aurelle.app aurellelondon.com Based in Frankfurt am Main, Germany London, UK Founded by Elena Schulte-Ladbeck Different founder(s) Product Mobile app (iOS & Android) Physical clothing Affiliation None. Completely separate entities. If you're looking for the Aurelle London clothing brand, please visit aurellelondon.com. If you're looking for the AI wardrobe styling app, you're in the right place. Contact General: hello@aurelle.app Privacy: privacy@aurelle.app Instagram: @aurelle.app TikTok: @aurelle.app Launched 8 June 2026 Start with a 7-day free trial. Subscriptions start at €3.99/month. See Launch Offers ✦ Home How It Works Press Compare Apps Privacy Terms © 2026 aurelle · Made with care in Europe --- # Best AI Wardrobe Apps 2026: Honest Comparison | aurelle URL: https://aurelle.app/blog/best-ai-wardrobe-apps-2026 aurelle ← Back to Home Wardrobe App Guide Best AI Wardrobe Apps in 2026: Honest Comparison & Ranking Updated April 20, 2026 · by Elena Schulte-Ladbeck The wardrobe app market has exploded. In 2024, your options were Stylebook or Whering. In 2026, there are over a dozen serious contenders — each promising AI-powered outfit suggestions, digital wardrobe management, and smarter shopping. But which ones actually deliver? We tested the seven most relevant apps on the criteria that matter: AI quality, outfit generation, upload methods, weather and calendar integration, pricing, privacy, and whether you'll still be using the app after the first week. In this article What we tested Feature comparison table aurelle — AI styling + creative freedom Whering — sustainability-first closet Indyx — wardrobe analytics + human stylists Acloset — social fashion community Cladwell — capsule wardrobe pioneer Pureple — simple outfit planner Stylebook — manual wardrobe control Final verdict What we tested Most wardrobe apps start the same way: you photograph your clothes and the app builds a digital closet. That's table stakes in 2026. What separates the best from the rest is what happens next — does the app just store your items, or does it actually help you get dressed? We evaluated each app across six dimensions: AI outfit generation — Does the app create complete outfits from your wardrobe? How intelligent are the suggestions? Does it consider weather, calendar, and body type? Upload experience — How many ways can you add clothes? How fast is bulk digitisation? Does AI auto-tag items accurately? Creative tools — Can you build your own outfits manually? Are there lookbooks, collages, or packing lists? Analytics & insights — Cost-per-wear tracking, forgotten items, wardrobe gap analysis, shopping recommendations? Privacy & data — Where is data stored? GDPR compliance? Can you export and delete? Pricing & value — What do you get for free? What's behind the paywall? Is it worth it? Feature comparison at a glance Before the detailed reviews, here's how the seven apps compare on the features that matter most: Feature aurelle Whering Indyx Acloset Cladwell Pureple Stylebook AI outfit generation ✓ 3-layer engine Basic ✗ Human only Algorithmic ✗ Manual Weather-aware outfits ✓ + shed strategy Calendar integration ✓ Cost-per-wear AI outfit collages ✓ Every outfit Manual Build Your Own (manual) ✓ Unlimited Body scan / shape analysis ✓ Kibbe + proportions Colour only Travel packing ✓ Day-by-day Upload methods 5 methods Languages 1 (EN) 1 (EN) 10+ 1 (EN) 1 (EN) 1 (EN) GDPR / EU data ✓ EU-hosted ✓ UK ✗ US ✗ Korea ✗ US ✗ US ✗ US Starting price €3.99/mo Free / £6.99/wk Free / $25+/mo Free / $7.99/mo $4.99 one-time Free $3.99 one-time Platforms iOS + Android iOS + Android iOS + Android iOS + Android iOS only iOS + Android iOS only 1. aurelle — AI styling meets creative freedom Our Pick — Best AI Intelligence aurelle What it does: aurelle digitises your wardrobe via AI vision and generates personalised outfit recommendations using a three-layer styling engine that combines core fashion rules, professional styling knowledge, and seasonal trends. Every outfit gets an AI-generated collage showing how items look together. Weather-aware with a layered shed strategy for temperature swings. Calendar-smart for occasion formality. Build Your Own gives unlimited drag-and-drop creative freedom on every tier. Standout features: Five upload methods (camera, bulk, order screenshots, outfit dissection, community search). Style Persona with 8-dimension radar chart. Aesthetic DNA moodboard. Body scan with Kibbe body type classification. Travel packing with day-by-day outfit plans. Wardrobe gap analysis. Cost-per-wear analytics. Lookbooks and outfit history. Pricing: Three paid tiers with free trials — Basic €3.99/month (7-day trial), Premium €14.99/month (7-day trial), Pro €24.99/month (7-day trial). Annual plans save ~2 months. Token packs for flexible pay-per-use. Privacy: Built and hosted in Europe. Full GDPR compliance. Data never shared, never used for AI training. Export or delete at any time. Languages: English, German, Spanish, French, Italian, Polish, Bulgarian, European Portuguese. Platforms: iOS (Android planned Q3 2026). Launched 8 June 2026. Strengths: The most sophisticated AI styling engine in the category. The only app that combines AI outfit generation with unlimited manual Build Your Own on every tier. AI collages on every outfit, every plan. Five upload methods means the fastest wardrobe digitisation. Eight languages and EU hosting make it the strongest European option. Body scan with Kibbe classification is unique in this space. Limitations: New app (launched June 2026), so the community is still growing. No free tier — though every plan includes a 7-day free trial. Verdict: If you want an AI wardrobe app that genuinely understands fashion — not just random outfit combinations — aurelle is the strongest option. The three-layer styling engine, weather + calendar context, and body-aware recommendations put it ahead of apps that treat outfit generation as an afterthought. The combination of AI intelligence and Build Your Own creative freedom means it works whether you want guidance or independence. Best for women who want a daily-use styling tool, not just a closet organiser. 2. Whering — sustainability-first digital closet Best for Sustainability Whering What it does: Whering is a digital wardrobe app with a strong sustainability focus. Upload your clothes, create manual outfits, and access wardrobe analytics. The app emphasises wardrobe utilisation — wearing what you already own rather than buying new. Features include outfit planning, packing lists, wishlists, moodboards, and a second-hand marketplace integration. Strengths: The most established brand in the wardrobe app space with a large, engaged community. Strong sustainability messaging that resonates with eco-conscious users. Clean, intuitive UI. Free tier with unlimited items. Outfit planning and packing lists are well-executed. Background removal on uploaded photos. Wardrobe analytics with "Unpacked" seasonal reports. Limitations: AI outfit suggestions are basic — the app is primarily a closet organiser rather than an AI stylist. No weather integration. No calendar integration. No body scan or proportional analysis. English only. Premium pricing (£6.99/week for Insider) is expensive compared to alternatives. UK-based — unclear GDPR status post-Brexit for EU users. Verdict: The best option if sustainability is your primary motivation. Whering's strengths are community, brand trust, and the philosophical framing of "wear what you own." But if you're looking for intelligent AI outfit generation — outfits that consider your weather, your calendar, and your body — Whering falls short. It's a wardrobe organiser, not an AI stylist. See our detailed aurelle vs Whering comparison → 3. Indyx — wardrobe analytics + human stylists Best for Professional Styling Indyx What it does: Indyx combines digital wardrobe management with access to professional human stylists. Free unlimited item uploads with AI background removal. Cost-per-wear tracking and wardrobe analytics. Professional stylists create lookbooks from your actual wardrobe — either weekly via subscription or as one-off sessions. Strengths: The best wardrobe analytics in the category — cost-per-wear, wear frequency, gap identification are all excellent. Human stylists use your real wardrobe, which produces genuinely thoughtful combinations. Receipt forwarding for automatic item addition. Strong blog content and style education resources. The free plan is generous (unlimited items and outfits). Limitations: No AI outfit generation — relies entirely on human stylists or manual creation. Professional styling starts at $25+/month, with lookbooks at $50+. English only. US-hosted (not GDPR-native for EU users). Adding items one at a time can be tedious despite receipt forwarding. Verdict: Indyx is the best choice if you want a human stylist working with your real wardrobe. The analytics are genuinely best-in-class. But the reliance on expensive human stylists means most users will use it as a wardrobe database, not a daily outfit tool. For EU users, the lack of GDPR-native hosting and English-only interface are drawbacks. 4. Acloset — social fashion community Best Social Features Acloset What it does: Acloset is an AI-powered wardrobe app with a strong social component. Upload items, get AI outfit suggestions, and share looks with a community feed. Features include colour analysis via selfie, weather-aware suggestions, outfit collages, packing lists, and a virtual try-on component. Strengths: The most feature-rich app on a free tier. Social feed creates an Instagram-like community experience. AI outfit suggestions consider colour analysis and weather. Available in 10+ languages. Large and growing user base (~900K MAU). Affordable premium tier. Limitations: AI outfit coordination quality is inconsistent — suggestions can feel random rather than styled. Free tier has ads and item limits. Colour analysis is helpful but no full body scan. Korean origin means cultural styling assumptions may not fit European aesthetics. Data hosting is not EU-native. Verdict: The best option if you want a social, community-driven wardrobe experience. Acloset packs impressive breadth into an affordable package. But the AI styling quality lags behind dedicated AI-first apps — suggestions sometimes feel like random combinations rather than intentionally styled outfits. Good for experimentation, less reliable for "I need to look professional in 5 minutes." 5. Cladwell — capsule wardrobe pioneer Best for Minimalists Cladwell What it does: Cladwell is built around the capsule wardrobe philosophy — helping you identify a small set of versatile pieces that create maximum outfit variety. Daily outfit suggestions rotate through your wardrobe to ensure even wear. Weather-aware. Colour palette tools. Strengths: Clear philosophy that resonates with minimalists. Daily outfit rotation prevents rewearing the same pieces. Weather integration. Colour palette analysis. One-time purchase pricing (no subscription). Limitations: The capsule wardrobe target of 50–100 items doesn't work for larger wardrobes. Suggestions feel algorithmic rather than fashion-intelligent. iOS only. English only. No AI collages. No travel packing. No body scan. Web traffic declining (~49% of 2024 peak), suggesting the product may be losing momentum. Verdict: If you've committed to the capsule wardrobe lifestyle and have a small, curated collection, Cladwell supports that philosophy well. But if you have a full wardrobe and want intelligent styling — rather than systematic rotation — you'll find the suggestions uninspiring. The iOS-only limitation and declining trajectory are concerns. 6. Pureple — simple outfit planner Pureple What it does: Pureple is a straightforward AI outfit planner. Upload your clothes, and the app generates outfit combinations. Simple, functional, and free. Strengths: Free with no item limits. Clean, simple interface. AI outfit suggestions work reasonably well for basic combinations. Available on iOS (Android planned Q3 2026). Low barrier to entry. Limitations: No weather integration. No calendar. No body scan. No collages. No travel features. No analytics beyond basics. English only. The simplicity that is its strength is also its ceiling — for users who want more than basic outfit shuffling, it runs out of depth quickly. Verdict: A solid free option for casual outfit planning. If all you want is "show me combinations from my closet," Pureple does that without friction. But it lacks the intelligence, context-awareness, and depth of feature-rich alternatives. 7. Stylebook — manual wardrobe control Stylebook What it does: Stylebook is the original wardrobe app — a manual closet organiser with detailed item tracking, outfit creation via drag-and-drop, calendar logging, packing lists, and wardrobe statistics. No AI. Full manual control. Strengths: The most detailed manual control of any wardrobe app. Calendar integration for tracking what you wore. Packing list feature. Detailed statistics. One-time purchase (no subscription). Loyal user base built over years. Limitations: No AI at all — every outfit is created manually. Adding items requires manual photography and tagging. iOS only. No Android. No web. English only. The interface feels dated compared to modern alternatives. No weather integration, no body scan, no shopping features. Verdict: Stylebook is the spreadsheet lover's wardrobe app — maximum control, zero automation. If you enjoy the process of manually curating every outfit and tracking every wear, it's thorough. But in 2026, the lack of any AI assistance makes it feel like managing your wardrobe with a ledger when alternatives offer a personal stylist. Final verdict: which wardrobe app should you choose? The answer depends on what you actually want from a wardrobe app: Best AI styling intelligence: aurelle — the three-layer styling engine with weather, calendar, and body-aware recommendations is unmatched. Add in Build Your Own, AI collages on every outfit, and 8 languages, and it's the most complete AI-first option. Best for sustainability: Whering — if your primary motivation is wearing what you own and reducing fashion waste, Whering's community and philosophy are genuine. Best wardrobe analytics: Indyx — cost-per-wear tracking and professional stylist access make it the data-driven choice. Best social experience: Acloset — the community feed and social features are unique in this space. Best for minimalists: Cladwell — if you've committed to a capsule wardrobe of 50–100 items. Best free option: Pureple — simple, functional, no paywall for basic outfit planning. Best manual control: Stylebook — for users who want zero AI and full manual curation. For European users specifically, the choice narrows significantly. aurelle is the only app in this comparison that offers EU-hosted data, full GDPR compliance, and support for German, French, Spanish, Italian, and other European languages natively. If privacy and language support matter to you — and in 2026, they should — that's a meaningful differentiator. Ready to try the smartest wardrobe app? aurelle launches 8 June 2026. Subscriptions start at €3.99/month. See Subscription Plans ✦ Disclosure: This comparison is published by aurelle. We've aimed for honesty — acknowledging competitor strengths alongside our own. Feature information is based on publicly available data as of April 2026. Pricing may have changed since publication. We encourage you to try any app that interests you. Keep reading How to Actually Wear What You Already Own How to Build a Capsule Wardrobe With AI aurelle in the Press Home Press Contact Privacy Terms Instagram © 2026 aurelle · Made with care in Europe --- # How to Build a Capsule Wardrobe With AI | aurelle URL: https://aurelle.app/blog/capsule-wardrobe-with-ai aurelle ← Back to Home Style Guide How to Build a Capsule Wardrobe With AI May 6, 2026 · by Elena Schulte-Ladbeck Every capsule wardrobe guide on the internet gives you the same list: a white shirt, a pair of dark jeans, a trench coat, a little black dress. It's fine advice — if you're a 170cm woman in London who works in a creative agency and goes to brunch every Sunday. For everyone else, the "universal" capsule is anything but. AI changes that. In this article The problem with generic capsule advice What a capsule wardrobe actually is Step 1: Audit what you already own Step 2: Map your capsule to your life Step 3: Identify your core pieces Step 4: Find the gaps (not the wants) Where AI fits in Maintaining your capsule over time Getting started The problem with generic capsule advice The capsule wardrobe concept — a small, curated collection of versatile pieces that mix and match into many outfits — is genuinely useful. Fewer decisions, less waste, more intention. The philosophy is sound. The execution, however, is where most guides fail. They prescribe specific items ("you need a camel coat") without knowing your climate, body, lifestyle, or aesthetic. They assume a neutral colour palette works for everyone. They ignore that a freelance designer in Barcelona and a corporate lawyer in Munich need fundamentally different wardrobes, even if both own 30 items. The result? People dutifully buy the "essential" white button-down, wear it twice, and go back to the oversized striped shirt they actually love. The capsule feels like a uniform imposed from outside rather than a reflection of who you are. What a capsule wardrobe actually is At its core, a capsule wardrobe is simply a deliberately limited collection where every item works with multiple others . That's it. There's no magic number (30 items, 37 items, 50 items — all arbitrary). There's no required colour palette. There are no mandatory pieces. A good capsule has three properties: High combinability. Each item pairs well with at least 3–5 others, creating an exponential number of outfits from a small number of pieces. Life coverage. The collection covers your actual weekly occasions — work, weekends, exercise, social events — without significant gaps. Personal coherence. It reflects your aesthetic, your body, and your comfort zone. A capsule that looks great on paper but doesn't feel like you will be abandoned within a month. Step 1: Audit what you already own Don't start by shopping. Start by looking. Your capsule probably already exists inside your current wardrobe — buried under impulse purchases, aspirational buys, and items that no longer fit your life. Digitise your wardrobe first. Photograph every item and upload it to a wardrobe app . This gives you a bird's-eye view that's impossible to get from staring into a physical closet. Then sort into three categories: Core rotation — items you reach for constantly. These are your capsule candidates. They're already proven. Occasional — items worn less often but still valued for specific occasions (a cocktail dress, a heavy winter coat, sport-specific gear). Dormant — items unworn for 6+ months with no specific occasion in sight. These need honest evaluation: can they be restyled , or is it time to let them go? Step 2: Map your capsule to your life This is the step most capsule guides skip entirely, and it's the most important one. Your capsule needs to cover your week, not a hypothetical one. Write down your typical week: How many days do you work? What's the dress code? What do your weekends look like — active, social, domestic, a mix? How often do you have events that require a different formality level? What's your climate? Do you need pieces that work across temperature swings? A woman who works from home three days a week and meets clients two days needs a very different capsule than someone in an office five days. A mother doing school runs needs pieces that bridge "put together" and "practical" in a way that a 25-year-old without children doesn't. The lifestyle audit is where AI becomes genuinely useful. An AI styling engine that knows your calendar, your weather, and your wardrobe can calculate how many outfit combinations you actually have per occasion — and show you exactly where the gaps are. It's the difference between guessing and knowing. Step 3: Identify your core pieces From your audit and lifestyle map, identify the pieces that do the most work. These are items that: Cross occasion boundaries — a blazer that works for Monday's meeting and Saturday's dinner. A pair of trousers that dress up with heels and down with trainers. Combine with the most other items — this is where counting matters. An item that pairs with 8 others is worth more capsule space than one that pairs with 2, regardless of how beautiful it is. Work in your dominant colour palette — not a prescribed "neutral" palette, but the colours that actually dominate your wardrobe. If you wear mostly cool tones, a warm camel coat creates orphan items that don't combine well. Fit your body comfortably right now — not the body you had two years ago, not the body you're working towards. Right now. Capsule pieces need to feel good every time you put them on. Aim for a core of 15–25 items that cover 80% of your week. Everything else is supplementary — seasonal add-ons, special occasion pieces, or items on probation. Step 4: Find the gaps (not the wants) Only after steps 1–3 should you think about buying anything new. And the question isn't "what do I want?" but "what's missing?" Common capsule gaps: A layering piece that bridges seasons — a light jacket, a cardigan, a vest that extends the wearability of warm-weather items into cooler months. A formality bridge — something that elevates casual pieces for work or dresses down formal ones for weekends. A colour connector — a single item that links two colour groups in your wardrobe that don't currently talk to each other. A weather-specific essential — a waterproof layer, a sun hat, thermal underlayers. Functional items that your climate demands but your wardrobe lacks. This is strategic shopping — filling specific functional gaps rather than browsing and hoping something "sparks joy." It means every new purchase increases the total number of possible outfits, rather than sitting alone on a shelf. Where AI fits in Traditional capsule building is a manual puzzle. You lay out items on a bed, try to mentally calculate combinations, and hope your instincts are right. AI wardrobe tools make three specific parts dramatically easier: 1. Combination analysis An AI engine can evaluate every possible pairing in your wardrobe and surface the items with the highest "combinability score." It can also show you which items are combination dead-ends — pieces that only work with one or two others and are consuming capsule slots without earning them. 2. Gap identification Rather than guessing what's missing, AI can analyse your wardrobe against your lifestyle and identify specific functional gaps. "You have 12 casual outfits but only 3 that work for your Wednesday client meetings" is more actionable than "maybe you need a blazer." 3. Weather and season adaptation A static capsule breaks down when the weather changes. AI styling that factors in temperature, rain, and wind can show you how your capsule performs across seasons — and suggest specific layering strategies that extend your core pieces into months you thought required separate wardrobes. See how aurelle's styling engine handles this. AI doesn't replace your taste — it scales it. You still choose what you love, what feels right, what fits your body and your life. AI just processes the combinatorics that no human can do mentally across 50+ items, 7 days of weather, and 5 different occasion types. It's a calculator for your closet, not a replacement for your judgement. Maintaining your capsule over time A capsule wardrobe isn't a one-time project. It evolves as your life, body, and taste change. Build in regular check-ins: Monthly: Review your wear tracking data. Which capsule items are pulling their weight? Which are underperforming? One item consistently skipped is a signal — either restyle it or swap it out. Seasonal: Rotate items in and out. A summer capsule and a winter capsule can share a core of 10–15 year-round pieces, with 8–12 seasonal additions each. Annually: Reassess your lifestyle map. A new job, a move, a life change — these shift what your capsule needs to cover. Let it adapt rather than forcing old pieces into a new life. The goal is a wardrobe that feels easy, intentional, and fully utilised — where every piece has a clear role and getting dressed is a pleasure rather than a problem. Getting started If you're building your first capsule wardrobe: Digitise everything. You can't optimise what you can't see. A wardrobe app with AI tagging makes this fastest. Identify your top 15. The items you reach for most often. These are your capsule foundation — already proven by your own behaviour. Map your week. Count the occasions your capsule needs to cover. Be honest, not aspirational. Find 2–3 gaps. Not 10. A capsule grows slowly and deliberately. Each addition should create at least 3 new outfit combinations. Track and adjust. Wear data is your compass. Let it guide you toward a capsule that works in practice, not just in theory. Build your capsule with AI aurelle analyses your wardrobe, identifies your most versatile pieces, and generates personalised outfit combinations — so your capsule is built on data, not guesswork. See How It Works Keep reading How to Actually Wear What You Already Own Best AI Wardrobe Apps in 2026: Honest Comparison aurelle in the Press Home How It Works Press Contact Privacy Terms Instagram © 2026 aurelle · Made with care in Europe --- # How to Actually Wear What You Already Own | aurelle URL: https://aurelle.app/blog/wear-what-you-already-own aurelle ← Back to Home Wardrobe Strategy How to Actually Wear What You Already Own May 6, 2026 · by Elena Schulte-Ladbeck The average European woman owns over 100 clothing items but regularly wears fewer than a third of them. The rest? Forgotten at the back of a shelf, waiting for an occasion that never comes, or quietly gathering guilt. The problem isn't that you have nothing to wear. It's that you can't see what you have. In this article The "nothing to wear" illusion Why we ignore most of our wardrobe Step 1: Make everything visible Step 2: See the combinations you're missing Step 3: Match clothes to your actual life Step 4: Resurface forgotten pieces How AI changes the equation Start today The "nothing to wear" illusion You stand in front of your wardrobe, scanning the same five items you always reach for. The navy trousers. The safe black top. Maybe a blazer if you're feeling bold. Meanwhile, dozens of perfectly good pieces hang untouched — the silk blouse from that birthday trip, the printed skirt you loved in the shop, the linen jacket that somehow never makes it into an outfit. This isn't a shopping problem. It's a visibility problem. Research from the Hot or Cool Institute estimates that Europeans use only 30–40% of their wardrobes regularly. A 2024 Vogue Business survey found that 73% of women feel they have "nothing to wear" at least once a week — despite owning more clothing than any previous generation. The fashion industry's answer is to buy more. The smarter answer is to actually use what you already have. Why we ignore most of our wardrobe Before you can fix the problem, it helps to understand why it exists. The reasons are surprisingly consistent: Out of sight, out of mind. Folded items in drawers, pieces on high shelves, off-season storage — if you can't see it during your morning routine, it doesn't exist in your mental inventory. Combination blindness. You bought the green skirt to go with the cream knit, but you've never tried it with the rust-coloured linen shirt. Most people repeat the same 10–15 outfit combinations because imagining new pairings takes cognitive effort at 7am. Context mismatch. That beautiful wrap dress feels "too much" for the office and "too dressy" for the weekend. Without a clear occasion, it stays on the hanger. Many items are purchased for an aspirational life rather than the life you actually live. Fit and feeling uncertainty. You're not sure that top still fits the way you want it to. Trying it on feels risky when you're already running late. So you reach for the safe option instead. Decision fatigue. The more items you own, the harder it is to choose. Paradoxically, a larger wardrobe can make getting dressed feel harder, not easier. Step 1: Make everything visible The single most effective thing you can do is digitise your wardrobe. Every item. Photographed, categorised, and browsable on your phone. This sounds tedious, but it fundamentally changes your relationship with your clothes. When every item is visible in a digital closet, you can browse your full wardrobe anywhere — on the train, during lunch, the night before a big day. You're no longer limited to what you can see from where you stand in front of your wardrobe at 7:15am. The digitisation barrier is lower than you think. Modern wardrobe apps use AI vision to automatically tag items by category, colour, pattern, and season. Bulk upload features let you photograph multiple items in a session. Some apps can even import items from order confirmation screenshots or retailer links. What used to take a weekend now takes an afternoon. Step 2: See the combinations you're missing Once everything is digitised, the next step is breaking out of your outfit rut. This is where most people get stuck when working from a physical wardrobe alone — your brain defaults to the pairings it already knows. Try these approaches: The "anchor item" method. Pick one item you haven't worn in 30 days. Build three outfits around it. Force yourself to pair it with pieces you wouldn't normally reach for. Even if one of the three doesn't work, you've expanded your outfit vocabulary. Colour-bridge combinations. Look for colour connections across items you've never paired. A subtle rust tone in a printed scarf might bridge a cream blouse and brown boots you'd never otherwise combine. Texture and proportion play. A structured blazer over a flowing midi skirt. A chunky knit tucked into tailored trousers. Contrast in texture and proportion creates visual interest from basics. The "third piece" rule. If a two-piece combination feels flat, add a third element — a scarf, a belt, an open layer, a statement bag. The third piece often transforms a basic pairing into a complete look. This is genuinely hard to do in your head. It's much easier when you can see all your items laid out on a screen and drag them into combinations. AI styling engines can do this at scale — generating combinations from your actual wardrobe that you'd never have thought of yourself. Step 3: Match clothes to your actual life Many wardrobe frustrations come from owning items that don't match the occasions in your week. If your calendar is 60% office, 30% casual weekends, and 10% social events, your wardrobe should roughly reflect that distribution. Do a quick audit: List your typical weekly occasions (work, school run, gym, dinner, weekend errands, etc.). For each occasion, count how many complete outfits you can assemble from what you own. Notice where you have surplus and where you have gaps. You may find you own 15 "going out" tops but struggle to dress for a Tuesday morning meeting. That's not a wardrobe size problem — it's an alignment problem. Restyling existing items for your real occasions (that silk blouse works under a blazer for Monday, or with jeans and trainers for Saturday) unlocks pieces that felt "occasion-less." Step 4: Resurface forgotten pieces Even with good intentions, items drift into the forgotten zone. Set up systems that bring them back: Track what you wear. A simple wear log reveals which items are on heavy rotation and which are gathering dust. Wardrobe apps that track cost-per-wear make this effortless — and sometimes shocking. That "expensive" jacket worn 60 times costs less per wear than the sale bargain you wore twice. Seasonal rotation prompts. At each season change, review items that haven't been worn in 90 days. Decide: restyle, repair, or release. The "forgotten five" challenge. Each week, identify five items you haven't worn in the past month. Challenge yourself to incorporate at least two into your outfits that week. How AI changes the equation Everything above can be done manually. People have been organising wardrobes with spreadsheets, Pinterest boards, and sheer willpower for years. But AI wardrobe tools change the scale and ease of what's possible. A good AI styling engine can: Generate outfit combinations you'd never think of — considering colour theory, proportion, occasion formality, and seasonal appropriateness across your entire wardrobe simultaneously. Factor in weather and calendar context — so the outfit suggestion for a rainy Tuesday client meeting is different from a sunny Saturday brunch. Identify underused items and build outfits that specifically incorporate them, with styling rationale explaining why the combination works. Learn your preferences over time — understanding that you prefer relaxed silhouettes, or that you always reject suggestions with bold patterns. The difference between AI outfit generation and manual outfit building is like the difference between a GPS and a paper map. Both get you there, but one recalculates in real time when conditions change. See how AI wardrobe apps compare in 2026. Start today You don't need to overhaul your wardrobe this weekend. Start small: Photograph 20 items you regularly ignore. Upload them to a digital wardrobe app. Pick one "anchor" piece you haven't worn in a month. Build one outfit around it for tomorrow. Track what you wear for one week. Just notice. The awareness alone changes behaviour. The goal isn't a perfectly optimised wardrobe. It's closing the gap between what you own and what you actually wear — so you feel good getting dressed, buy less, and waste nothing. Unlock your wardrobe's full potential aurelle digitises your wardrobe and generates personalised outfits from what you already own — using AI that understands weather, occasion, and your personal style. See How It Works Keep reading How to Build a Capsule Wardrobe With AI Best AI Wardrobe Apps in 2026: Honest Comparison aurelle in the Press Home How It Works Press Contact Privacy Terms Instagram © 2026 aurelle · Made with care in Europe --- # aurelle vs Acloset (2026): Honest Feature Comparison | aurelle URL: https://aurelle.app/compare/aurelle-vs-acloset aurelle ← All Comparisons App Comparison aurelle vs Acloset: Two AI approaches, very different results Updated April 22, 2026 Both aurelle and Acloset use AI to suggest outfits from your wardrobe. But the depth of that AI — and what it actually considers when styling you — couldn't be more different. Here's an honest breakdown. The core difference Acloset is an AI-powered digital wardrobe with a large social community. Upload your clothes, get AI outfit suggestions, and share looks on a community feed. It's been around longer, has millions of users, and offers a free tier for up to 100 items. The AI suggests outfit combinations but doesn't consider weather, calendar, or body proportions. aurelle is an AI personal stylist with a three-layer styling engine that considers fashion rules, professional styling knowledge, and seasonal trends — personalised to your weather, calendar, body profile, and taste. Every outfit gets an AI-generated collage. Build Your Own adds unlimited manual creation. No social features yet, but deeper styling intelligence. Acloset gives you breadth — lots of features, a large community, and a free starting point. aurelle gives you depth — fewer social features, but more intelligent outfit generation. Feature-by-feature comparison Feature aurelle Acloset AI outfit generation ✓ Three-layer engine (rules + knowledge + trends) ✓ AI suggestions (quality varies per user reviews) Weather-aware styling ✓ Real-time + layered shed strategy ✓ Weather-based location setting Calendar integration ✓ Formality auto-adjusts ✗ AI outfit collages ✓ Every outfit, every plan ✓ Multiple layout options Build Your Own ✓ Unlimited, all plans ✓ Multiple creation modes Body scan / shape ✓ Kibbe + proportions ✗ Style identity ✓ 8-axis radar + Aesthetic DNA Colour analysis via selfie AI stylist chat ✗ ✓ AI chat assistant Wardrobe analytics ✓ Cost-per-wear, gaps, seasonal ✓ Cost-per-wear, brand stats, utilisation Travel packing ✓ Day-by-day + destination weather ✓ Packing lists Shopping integration ✓ Gap analysis + retailer search ✓ Import from Amazon, Zara, Shein Social / community ✗ Not yet ✓ Large community feed + trending outfits Resale marketplace ✗ Not yet ✓ Preloved section Upload methods 7 2 (camera + retailer import) Free tier No (7-day trial) ✓ 100 items free (ad-supported) Languages 8 17+ EU data / GDPR ✓ EU-hosted Korea Starting price €3.99/mo Free / $3.99/mo User base New (launched June 2026) 7M+ users, Google Play Editor's Pick Where Acloset wins Established community: Millions of users, a social feed with trending outfits, and the ability to follow other users for style inspiration. aurelle currently has no social features. Free tier: Up to 100 items free (ad-supported). aurelle requires a subscription after the 7-day trial. Language support: Over 17 languages including Korean, Japanese, Chinese, Russian, Arabic, and more. aurelle covers 8 European languages. AI stylist chat: An AI chat assistant you can ask styling questions directly. aurelle doesn't have a conversational AI interface. Retailer import: Import purchase history from Amazon, Zara, Shein, and other retailers directly. A fast way to build your digital wardrobe. Resale marketplace: A Preloved section for selling items you no longer wear, directly within the app. Google Play Editor's Pick: Editorial recognition from Google is a meaningful quality signal. Where aurelle wins Styling intelligence depth: aurelle's three-layer engine combines fashion rules, professional styling knowledge, and seasonal trends. Multiple user reviews of Acloset note that AI outfit suggestions can be inconsistent — sometimes producing combinations that don't coordinate well. aurelle's approach is designed to avoid this. Calendar integration: aurelle adjusts outfit formality based on your calendar events. Acloset doesn't offer this. Body-aware styling: Kibbe body type classification and proportional analysis inform every recommendation. Acloset offers colour analysis via selfie but no body shape or proportion consideration. Style Persona: An 8-dimension radar chart and Aesthetic DNA moodboard that evolve with your taste. More comprehensive than Acloset's colour-based approach. Travel packing depth: Day-by-day outfit plans with destination weather and individual item swaps. Acloset offers packing lists but not weather-aware daily outfit planning. Upload methods: Five ways to add clothes including camera capture, bulk upload, order screenshot import (AI reads product details), outfit dissection, and community search. Plus Magic Start with 75 seed items. Ad-free experience: All aurelle plans are completely ad-free. Acloset's free tier is ad-supported. EU data hosting: Built and hosted in Europe with full GDPR compliance. Acloset is Korean-origin with data hosting outside the EU. The bottom line Choose Acloset if: You want a free wardrobe app with social features and a large community. You value a conversational AI chat assistant. You need wide language support beyond European languages. You're comfortable with ad-supported free usage and Korean data hosting. Choose aurelle if: You want deeper AI styling intelligence — outfits that consider your weather, calendar, body, and taste simultaneously. You value body-aware styling with Kibbe classification. You want an ad-free experience. You're a European user who cares about GDPR compliance and EU data hosting. You prefer consistent AI quality over social community features. Try aurelle now — 7-day free trial on Basic. Start with a free trial. See Launch Offers ✦ Disclosure: Published by aurelle. Acloset is a well-established app with millions of users and genuine strengths in community and accessibility. Feature information from publicly available data, app store listings, and user reviews as of April 2026. Home All Comparisons vs Whering vs Indyx Privacy Terms © 2026 aurelle · Made with care in Europe --- # aurelle vs Cladwell (2026): Honest Feature Comparison | aurelle URL: https://aurelle.app/compare/aurelle-vs-cladwell aurelle ← All Comparisons App Comparison aurelle vs Cladwell: Which wardrobe app is right for you? Updated May 7, 2026 Cladwell pioneered the capsule wardrobe app. aurelle is built around deep AI personalisation. Both help you get dressed — but they start from fundamentally different philosophies. Here's an honest, feature-by-feature comparison. The core difference Cladwell is built around the capsule wardrobe philosophy — a small, curated collection of versatile pieces that maximise outfit variety through systematic rotation. The app suggests daily outfits from your capsule, rotates items evenly, and nudges you toward a minimalist wardrobe of 50–100 items. The approach is prescriptive by design: fewer choices, more consistency. aurelle is an AI personal stylist that works with your full wardrobe — however large it is. A three-layer styling engine generates outfits based on your body, colours, Style DNA , weather , and calendar context. It doesn't ask you to reduce your wardrobe to a prescribed number; it helps you use everything you already own more intelligently. The philosophical split: Cladwell says "own less, choose less." aurelle says "own what you love, and we'll help you wear all of it." Feature-by-feature comparison Feature aurelle Cladwell AI outfit generation ✓ Three-layer engine (fashion rules + professional knowledge + trends) Algorithmic rotation Weather-aware styling ✓ Real-time forecast with layered shed strategy ✓ Basic weather integration Calendar integration ✓ Formality auto-adjusts to events ✗ AI outfit collages ✓ On every outfit, every tier ✗ Build Your Own (manual) ✓ Unlimited drag-and-drop, all tiers ✗ Body scan / shape ✓ Kibbe body type + proportional analysis ✗ Style identity ✓ Style Persona (8-axis radar) + Aesthetic DNA Colour palette preferences Travel packing ✓ Day-by-day with destination weather ✗ Wardrobe analytics ✓ Cost-per-wear, forgotten items, gap analysis Basic wear tracking Capsule philosophy Works with any wardrobe size ✓ Core design principle Wardrobe item rotation ✓ AI resurfaces forgotten items ✓ Systematic rotation Upload methods 5 (camera, bulk, screenshots, dissection, community) 1 (camera) Languages 8 (EN, DE, ES, FR, IT, PL, BG, PT) 1 (English) Data hosting EU (GDPR native) US Platforms iOS + Android iOS only Pricing €3.99–€24.99/mo with free trials $4.99 one-time purchase Where Cladwell wins Cladwell has genuine strengths worth acknowledging: Capsule philosophy: If you've committed to the capsule wardrobe lifestyle — 50–100 carefully curated pieces — Cladwell is purpose-built for that philosophy. The daily rotation ensures every item gets regular wear, which is the capsule ideal. Simplicity: Cladwell is intentionally simple. Fewer features, fewer decisions, fewer settings. For users who want a straightforward "what should I wear today?" without deeper analytics or creative tools, that simplicity is a feature, not a limitation. One-time pricing: At $4.99 as a one-time purchase, Cladwell is the most affordable option in the category. No monthly subscription, no tiers to compare. Colour palette tools: Cladwell's seasonal colour analysis helps users build a cohesive palette across their capsule, which supports the minimalist aesthetic. Where aurelle wins AI styling depth: aurelle's three-layer engine generates outfits based on fashion rules, professional styling knowledge, and seasonal trends — considering your body shape , colour palette, and Style Persona simultaneously. Cladwell's suggestions are algorithmic rotations rather than fashion-intelligent recommendations. Works with any wardrobe size: aurelle doesn't require you to reduce your wardrobe to a prescribed number. 50 items or 500 — the AI styles you from whatever you own. For users who love fashion and own more than a capsule, this is the key difference. AI collages: Every outfit comes with a visual flat-lay collage showing how your actual items look together. Cladwell shows item lists without visual composition. Build Your Own: Unlimited manual outfit creation alongside AI suggestions. Cladwell doesn't offer manual outfit building — you receive suggestions but can't create your own combinations. Multi-function: aurelle covers daily outfits, weekly planning, travel packing , style-this-with, and wardrobe analytics . Cladwell focuses primarily on daily outfit rotation. Calendar and occasion awareness: aurelle adjusts formality based on your day's events. A Monday client meeting gets different suggestions than a Saturday market trip. Cladwell doesn't integrate calendar context. European languages and privacy: Eight languages, EU data hosting, GDPR-native design. Cladwell is English-only and US-hosted. Platform coverage: aurelle runs on iOS (Android planned Q3 2026). Cladwell is iOS only. The capsule question The deeper question this comparison raises: do you need to shrink your wardrobe, or do you need to use it better? Cladwell assumes that a smaller wardrobe is inherently better — and for some people, it genuinely is. If decision fatigue is your primary problem, reducing options helps. If sustainability through minimalism is your philosophy, Cladwell supports it. aurelle takes a different position: the size of your wardrobe isn't the problem — the visibility of combinations is . A wardrobe of 200 items where you wear 180 of them is more sustainable and more functional than a capsule of 40 where you default to the same 15. AI-powered styling can achieve the former by surfacing combinations you'd never think of on your own. You can also use aurelle to build a capsule wardrobe with AI assistance — using gap analysis and combinability data to identify the most versatile items in your wardrobe. The capsule approach and AI personalisation aren't mutually exclusive. The bottom line Choose Cladwell if: You've committed to the capsule wardrobe philosophy with 50–100 items. You want a simple, prescriptive app that tells you what to wear each day through systematic rotation. You prefer a one-time purchase over a monthly subscription. You use iOS and are comfortable with English-only and US-hosted data. Choose aurelle if: You want AI that genuinely understands fashion — not just rotation — and styles you based on your body, weather, calendar, and personal taste. You have a full wardrobe and want to use all of it, not reduce it. You value visual collages, manual Build Your Own, travel packing, and wardrobe analytics. You speak German, French, or another European language. You care about GDPR-native privacy and EU data hosting. You use Android. Try aurelle now 7-day free trial on Basic. See what your wardrobe can actually do. See Plans & Pricing ✦ Disclosure: This comparison is published by aurelle. We've aimed for honesty and credited Cladwell's genuine strengths. Feature information based on publicly available data as of May 2026. Keep reading Best AI Wardrobe Apps 2026: Full Comparison aurelle vs Whering How to Build a Capsule Wardrobe With AI aurelle in the Press Home All Comparisons Press Privacy Terms © 2026 aurelle · Made with care in Europe --- # aurelle vs Indyx (2026): Honest Feature Comparison | aurelle URL: https://aurelle.app/compare/aurelle-vs-indyx aurelle ← All Comparisons App Comparison aurelle vs Indyx: AI styling vs human stylists Updated April 22, 2026 Indyx is the best wardrobe app for analytics and access to human stylists. aurelle is the most AI-intelligent. They take fundamentally different approaches — and understanding that difference matters. The core difference Indyx is a digital wardrobe organiser with best-in-class analytics and access to professional human stylists. You catalogue items, track cost-per-wear, and can hire real stylists to create lookbooks from your actual wardrobe. The styling is human-driven, not AI-driven. aurelle is an AI personal stylist. A three-layer styling engine generates complete outfit recommendations daily, considering weather, calendar, body profile, and evolving Style DNA. Build Your Own adds unlimited manual creation alongside the AI. Think of it this way: Indyx gives you a wardrobe dashboard and connects you with a professional stylist when you need one. aurelle gives you an AI stylist available every morning — plus creative tools to style yourself. Feature-by-feature comparison Feature aurelle Indyx AI outfit generation ✓ Three-layer engine ✗ No AI outfits Human stylists ✗ ✓ From $60+ Weather-aware styling ✓ + shed strategy ✗ Calendar integration ✓ Formality matching ✓ Cost-per-wear tracking AI outfit collages ✓ Every outfit ✗ Build Your Own ✓ Unlimited ✓ Drag-and-drop boards Body scan ✓ Kibbe + proportions ✗ Wardrobe analytics ✓ ✓ Best-in-class Travel packing ✓ Day-by-day plans ✓ Packing lists Upload methods 7 3 (+ receipt forwarding) In-home cataloguing ✗ ✓ $295+/100 items Resale marketplace ✗ Not yet ✓ Peer-to-peer Community ✗ Not yet ✓ Open Closets Languages 8 1 (English) EU data / GDPR ✓ EU-hosted US Starting price €3.99/mo Free / ~$15–20/mo Where Indyx wins Human stylists: Real professionals who see your wardrobe and create personalised lookbooks. Lookbook Mini from $60 (3 outfits), full Lookbook from $150+ (10 outfits with styling notes). No AI can fully replicate this nuance. Wardrobe analytics: The deepest in the category — cost-per-wear, wear frequency, brand distribution, underused items. The dashboard is genuinely insightful. In-home cataloguing: A professional Archivist visits your home and digitises your wardrobe ($295+/100 items). Unique in this space. Free core features: Unlimited items, outfits, and calendar tracking for free. aurelle requires a subscription after the trial. Community and resale: Open Closets, shared wardrobes, and a peer-to-peer resale marketplace within the app. Where aurelle wins AI outfit generation: Complete, styled outfits generated daily — Indyx has no AI generation at all. If you want "what should I wear today?" answered every morning, aurelle is the only option. Weather + calendar context: Real-time weather with layered shed strategy, plus calendar-driven formality. Indyx doesn't offer weather-aware styling. AI collages: Visual collages showing how items look together, from your real clothes, on every outfit, every plan. Body scan: Kibbe body type classification and proportional analysis informing every recommendation. Five upload methods: Including camera capture, bulk upload, order screenshots, outfit dissection, and community search. Eight languages: German, French, Spanish, Italian, and more. Indyx is English-only. EU-hosted, GDPR-native: For European users, this is a meaningful differentiator. Daily styling cost: €3.99/month vs $60+ per stylist session. The bottom line Choose Indyx if: You value human stylist expertise, want the best wardrobe analytics, or prefer someone else to digitise your wardrobe. English-only and US-hosted is fine for you. You have the budget for professional styling ($60–$150+ per session). Choose aurelle if: You want AI-powered outfit suggestions every morning without booking a stylist. You value weather and calendar context. You want body-aware Kibbe styling. You speak a European language. You care about GDPR and EU data hosting. You prefer €3.99/month over per-session fees. Or use both: They serve genuinely different needs. aurelle for daily AI styling and creative freedom. Indyx for deep analytics and occasional human stylist sessions. They complement rather than compete. Try aurelle now — 7-day free trial on Basic. Start with a free trial. See Launch Offers ✦ Disclosure: Published by aurelle. We've credited Indyx's genuine strengths — particularly analytics and human styling. Feature information from publicly available data as of April 2026. Home All Comparisons vs Whering vs Acloset Privacy Terms © 2026 aurelle · Made with care in Europe --- # aurelle vs Pureple (2026): Honest Feature Comparison | aurelle URL: https://aurelle.app/compare/aurelle-vs-pureple aurelle ← All Comparisons App Comparison aurelle vs Pureple: Which wardrobe app is right for you? Updated May 7, 2026 Pureple is one of the most popular free wardrobe apps on the market. aurelle is built around deep AI personalisation. They occupy very different ends of the wardrobe app spectrum — here's how they compare, honestly. The core difference Pureple is a free outfit planner that generates basic outfit combinations from your uploaded wardrobe. It matches items primarily by colour compatibility and category rules. The app is designed for simplicity — upload your clothes, get combinations, done. No subscriptions, no complexity, no learning curve. aurelle is an AI personal stylist that goes far deeper. A three-layer styling engine generates outfits based on your body shape , colour palette, Style DNA , weather , and calendar context. Beyond daily outfits, it covers weekly planning, travel packing , wardrobe analytics, and manual Build Your Own creation. Think of it this way: Pureple is a calculator that combines your clothes. aurelle is a stylist who knows your wardrobe, your body, and your life. Feature-by-feature comparison Feature aurelle Pureple AI outfit generation ✓ Three-layer engine (fashion rules + professional knowledge + trends) Basic colour-matching combinations Weather-aware styling ✓ Real-time forecast with layered shed strategy ✗ Calendar integration ✓ Formality auto-adjusts to events ✗ AI outfit collages ✓ On every outfit, every tier ✗ Build Your Own (manual) ✓ Unlimited drag-and-drop, all tiers ✗ Body scan / shape ✓ Kibbe body type + proportional analysis ✗ Style identity ✓ Style Persona (8-axis radar) + Aesthetic DNA ✗ Travel packing ✓ Day-by-day with destination weather ✗ Wardrobe analytics ✓ Cost-per-wear, forgotten items, gap analysis Basic statistics Outfit calendar ✓ Plan and track daily outfits ✓ Basic outfit calendar Upload methods 5 (camera, bulk, screenshots, dissection, community) 1 (camera) Languages 8 (EN, DE, ES, FR, IT, PL, BG, PT) 1 (English) Data hosting EU (GDPR native) US Platforms iOS + Android iOS + Android Pricing €3.99–€24.99/mo with free trials Free Where Pureple wins Pureple has clear advantages worth acknowledging: Completely free: No subscription, no paywall, no item limits. For users who want basic outfit shuffling without paying anything, Pureple delivers that without friction. Simplicity: Pureple does one thing — generate outfit combinations — and keeps the experience minimal. No onboarding questionnaires, no style quizzes, no body profiles. Upload and go. Low commitment: There's no investment required to try Pureple. Download, photograph a few items, see combinations in minutes. The barrier to entry is essentially zero. Outfit calendar: Pureple includes a basic outfit calendar for tracking what you wore on which day — a useful feature that many free apps omit. Where aurelle wins AI styling intelligence: Pureple generates combinations based primarily on colour matching. aurelle's three-layer engine considers colour theory, proportion balancing, formality matching, texture interplay, and seasonal trends — producing outfits that are styled, not just combined. Personal context: aurelle knows your body shape (Kibbe classification), your Style DNA (8-dimension aesthetic profile), your colour palette, and your comfort zones. Pureple treats every user identically — the same wardrobe produces the same suggestions regardless of who wears it. Weather and calendar: aurelle factors in real-time weather (temperature, rain, humidity) and calendar events (meeting formality, weekend plans). Pureple generates context-free combinations. AI collages: Every aurelle outfit comes with a visual flat-lay collage showing how your actual items look together. Pureple shows item thumbnails in a grid. Multi-function: Beyond daily outfits, aurelle covers weekly planning, travel packing with day-by-day plans, style-this-with (styling around a single item), and wardrobe analytics with gap analysis. Build Your Own: Unlimited manual outfit creation on a freeform canvas — alongside AI suggestions. Pureple doesn't offer manual outfit building. Upload speed: Five upload methods including camera capture, bulk upload, and order screenshot import. Pureple supports camera upload only. European languages and privacy: Eight languages natively, EU data hosting, GDPR-native. Pureple is English-only and US-hosted. The depth question The choice between Pureple and aurelle ultimately comes down to what you want from a wardrobe app. If you want a tool that shows you colour-compatible combinations from your closet, Pureple does that for free and does it simply. If you want an app that understands you — your body, your taste, your calendar, your climate — and uses that understanding to generate outfits that are genuinely styled rather than randomly matched, that's a fundamentally different product. It requires deeper AI, more data, and more processing — which is why it comes with a subscription. The question isn't which app is "better" in the abstract. It's whether the depth of personalisation aurelle offers is worth €3.99/month to you. For many users, the answer is yes after they experience the difference between a colour-matched combination and a body-aware, weather-aware, style-aware outfit suggestion. The bottom line Choose Pureple if: You want a free, simple outfit planner with zero commitment. You're happy with basic colour-matched combinations. You don't need weather, calendar, or body-aware styling. You primarily want to see what combinations exist in your wardrobe without deeper personalisation. Choose aurelle if: You want an AI stylist that knows your body, your style, and your life — and uses that knowledge to generate genuinely personalised outfit suggestions. You value weather-aware layering, calendar-smart formality, AI collages, travel packing, and wardrobe analytics. You speak German, French, or another European language. You care about EU data hosting and GDPR compliance. Try aurelle now 7-day free trial on Basic. See the difference personalisation makes. See Plans & Pricing ✦ Disclosure: This comparison is published by aurelle. We've aimed for honesty and credited Pureple's genuine strengths. Feature information based on publicly available data as of May 2026. Keep reading Best AI Wardrobe Apps 2026: Full Comparison aurelle vs Stylebook aurelle vs Whering How to Actually Wear What You Already Own aurelle in the Press Home All Comparisons Press Privacy Terms © 2026 aurelle · Made with care in Europe --- # aurelle vs Stylebook (2026): Honest Feature Comparison | aurelle URL: https://aurelle.app/compare/aurelle-vs-stylebook aurelle ← All Comparisons App Comparison aurelle vs Stylebook: Which wardrobe app is right for you? Updated May 7, 2026 Stylebook is the original wardrobe app — a meticulous manual organiser loved by detail-oriented users since 2012. aurelle is AI-first, automating what Stylebook asks you to do by hand. Here's an honest comparison of two fundamentally different approaches to managing your wardrobe. The core difference Stylebook is a manual wardrobe management tool. You photograph items, tag them by hand, create outfits by dragging items onto a canvas, log what you wear, and track statistics. The app provides the infrastructure — you provide the effort. There is no AI, no automation, no suggestions. Every outfit is your creation. aurelle is an AI personal stylist. It automates what Stylebook leaves to you: AI auto-tags items during upload, generates personalised outfit suggestions based on your body , style , weather , and calendar, creates visual collages of every outfit, and identifies wardrobe gaps . It also includes Build Your Own for manual outfit creation. The philosophical split: Stylebook trusts you to do everything. aurelle does the heavy lifting and lets you override. Feature-by-feature comparison Feature aurelle Stylebook AI outfit generation ✓ Three-layer engine (fashion rules + professional knowledge + trends) ✗ Fully manual AI auto-tagging ✓ Category, colour, pattern, season ✗ Manual tagging Weather-aware styling ✓ Real-time forecast with layered shed strategy ✗ Calendar integration ✓ Formality auto-adjusts to events ✓ Calendar wear logging AI outfit collages ✓ On every outfit, every tier Manual drag-and-drop collage Manual outfit creation ✓ Build Your Own — unlimited, all tiers ✓ Core feature — drag-and-drop Body scan / shape ✓ Kibbe body type + proportional analysis ✗ Style identity ✓ Style Persona (8-axis radar) + Aesthetic DNA ✗ Travel packing ✓ AI day-by-day with destination weather ✓ Manual packing lists Wardrobe statistics ✓ Cost-per-wear, forgotten items, AI gap analysis ✓ Detailed manual statistics Item detail tracking ✓ Auto-tagged + editable ✓ Extensive manual fields (brand, price, size, care, purchase date) Background removal ✓ AI-powered ✓ Manual editing tools Lookbooks ✓ ✓ Upload methods 5 (camera, bulk, screenshots, dissection, community) 1 (camera with manual editing) Languages 8 (EN, DE, ES, FR, IT, PL, BG, PT) 1 (English) Data hosting EU (GDPR native) US (on-device storage) Platforms iOS + Android + Web iOS only Pricing €3.99–€24.99/mo with free trials $3.99 one-time purchase Where Stylebook wins Stylebook has earned its loyal following for good reasons: One-time purchase: $3.99, once, forever. No subscription, no tiers, no recurring cost. For users who resist subscription models on principle, this is a decisive advantage. Manual control depth: Stylebook offers more detailed manual item fields than any competitor — brand, purchase date, purchase price, size, care instructions, material, and custom tags. For users who want a comprehensive wardrobe database, the granularity is unmatched. Proven and stable: Stylebook has been on the App Store since 2012. It's battle-tested, reliable, and has a loyal community of users who have built extensive wardrobe databases over years. That kind of trust is earned over time. On-device storage: Your wardrobe data lives on your phone, not in the cloud. For privacy-conscious users who don't want their wardrobe data on any server, this is a meaningful distinction. Manual collage quality: Stylebook's drag-and-drop outfit builder has been refined over years. The image editing tools (background removal, cropping, adjustments) give precise control over how items appear in collages. Where aurelle wins AI does the work: The fundamental difference. Stylebook requires you to manually photograph, tag, crop, arrange, and create every outfit. aurelle automates all of this — AI tags items during upload, generates outfit suggestions, and creates collages automatically. The time investment drops from hours to minutes. Personalised styling intelligence: aurelle's three-layer engine generates outfits based on your body shape, colour palette, style preferences, weather, and calendar. Stylebook can store your wardrobe, but it can't tell you what to wear — that's entirely on you. Weather and occasion context: aurelle's daily suggestions account for real-time weather and calendar events. Stylebook has no weather integration and no occasion-aware suggestions. Cross-platform: aurelle runs on iOS, Android, and Web. Stylebook is iOS only — if you switch to Android, you lose your wardrobe. If a partner or family member uses Android, they can't use Stylebook at all. Five upload methods: Camera capture, bulk upload, order screenshot import, outfit dissection and community search — aurelle offers five ways to digitise your wardrobe. Stylebook supports camera upload with manual editing only. AI gap analysis: aurelle analyses your wardrobe and identifies the specific items that would unlock the most new outfit combinations. Stylebook tracks statistics but doesn't generate recommendations. European languages and GDPR: Eight languages natively and EU-hosted data. Stylebook is English-only. Manual vs automated: the real trade-off This comparison comes down to a fundamental preference: do you want to do the work yourself, or do you want AI to do it for you? Stylebook users often enjoy the process. Photographing items carefully, editing backgrounds, arranging outfits on the canvas, logging wears — it's a deliberate, almost meditative practice. For these users, the manual process isn't a bug; it's the feature. The wardrobe database they build is deeply personal because they built it piece by piece. aurelle users typically want the result without the process. They want to see styled outfits from their wardrobe without spending an hour creating them. They want smart suggestions that consider today's weather and tomorrow's calendar. They want their wardrobe digitised in an afternoon, not over several weekends. aurelle bridges the gap with Build Your Own — unlimited manual outfit creation available on every tier. You get AI automation when you want it and manual creative control when you prefer it. Stylebook, by contrast, offers only the manual path. The bottom line Choose Stylebook if: You enjoy the process of manually organising your wardrobe. You want a one-time purchase with no subscription. You prefer on-device storage over cloud-based data. You use iOS exclusively and don't need Android support. You want maximum manual control over item details and outfit composition. You don't need AI outfit suggestions, weather integration, or automated planning. Choose aurelle if: You want AI that handles the work — auto-tagging items, generating styled outfits, creating collages, and planning your week. You value weather-aware and calendar-smart suggestions. You use Android, or want cross-platform access. You want five upload methods for fast wardrobe digitisation. You speak German, French, or another European language. You care about GDPR-native EU data hosting. You want both AI automation and manual Build Your Own in one app. Try aurelle now 7-day free trial on Basic. Experience what AI automation adds to wardrobe management. See Plans & Pricing ✦ Disclosure: This comparison is published by aurelle. We've aimed for honesty and credited Stylebook's genuine strengths. Feature information based on publicly available data as of May 2026. Keep reading Best AI Wardrobe Apps 2026: Full Comparison aurelle vs Pureple aurelle vs Cladwell How to Build a Capsule Wardrobe With AI aurelle in the Press Home All Comparisons Press Privacy Terms © 2026 aurelle · Made with care in Europe --- # aurelle vs Whering (2026): Honest Feature Comparison | aurelle URL: https://aurelle.app/compare/aurelle-vs-whering aurelle ← All Comparisons App Comparison aurelle vs Whering: Which wardrobe app is right for you? Updated April 20, 2026 Whering is the most established wardrobe app in Europe. aurelle is the most AI-intelligent. They solve different problems — and understanding the difference will save you time choosing. Here's an honest, feature-by-feature comparison. The core difference Whering is a digital closet organiser with a strong sustainability philosophy. It helps you catalogue your clothes, create outfits manually, and track wardrobe utilisation. The emphasis is on wearing what you already own and reducing fashion waste. aurelle is an AI personal stylist. It digitises your wardrobe and uses a three-layer AI styling engine to generate complete outfit recommendations based on your weather, calendar, body profile, and evolving Style DNA. It also includes Build Your Own for unlimited manual outfit creation. Think of it this way: Whering is a beautiful wardrobe — well-organised, everything visible. aurelle is a personal stylist who also happens to organise your wardrobe. Feature-by-feature comparison Feature aurelle Whering AI outfit generation ✓ Three-layer engine (fashion rules + professional knowledge + trends) Basic suggestions Weather-aware styling ✓ Real-time forecast with layered shed strategy ✗ Calendar integration ✓ Formality auto-adjusts to events ✗ AI outfit collages ✓ On every outfit, every tier ✗ Build Your Own (manual) ✓ Unlimited drag-and-drop, all tiers ✓ Manual outfit builder Body scan / shape ✓ Kibbe body type + proportional analysis ✗ Style identity ✓ Style Persona (8-axis radar) + Aesthetic DNA moodboard Basic style preferences Travel packing ✓ Day-by-day with destination weather + item swaps ✓ Packing lists Wardrobe analytics ✓ Cost-per-wear, forgotten items, seasonal distribution ✓ "Unpacked" seasonal reports Shopping / gap analysis ✓ AI identifies wardrobe gaps + product search Wishlists + moodboards Upload methods 5 (camera, bulk, screenshots, outfit dissection, community) 3 (camera, gallery, enhance) Lookbooks ✓ ✓ Second-hand / resale ✗ Not yet ✓ Marketplace integration Social / community ✗ Not yet ✓ Style Friends, community Languages 8 (EN, DE, ES, FR, IT, PL, BG, PT) 1 (English) Data hosting EU (GDPR native) UK Pricing €3.99–€24.99/mo with free trials Free / £6.99/week (~€33/mo) Platforms iOS + Android iOS + Android Where Whering wins Credit where it's due. Whering has genuine strengths that aurelle doesn't match today: Community: Whering's Style Friends feature and social layer create a sense of belonging. aurelle is a solo-use tool (for now). Sustainability integration: Second-hand marketplace connections and wardrobe utilisation messaging are deeply woven into the product. Whering doesn't just organise your wardrobe — it challenges you to buy less. Free tier: Whering offers unlimited items for free. aurelle requires a subscription after the trial period (starting at €3.99/month). Brand maturity: Whering has been in market longer with a larger, more established community. Press coverage, influencer partnerships, and brand recognition are ahead. Where aurelle wins AI styling intelligence: aurelle's three-layer engine (fashion rules, professional styling knowledge, seasonal trends) generates genuinely styled outfits — not random combinations. Weather-aware with a layered shed strategy for temperature swings. Calendar-smart for occasion formality. Body-aware via Kibbe analysis. AI collages on every outfit: aurelle generates visual collages showing how items look together — from your real clothes. Every outfit, every tier. Whering doesn't offer this. Build Your Own: Unlimited drag-and-drop outfit creation on every tier. Both AI intelligence and creative freedom, together. Five upload methods: Camera, bulk upload, order screenshot import, outfit photo dissection, and community search. The fastest path from "new user" to "fully digitised wardrobe." European languages: Eight languages natively — German, French, Spanish, Italian, and more. Whering is English-only. GDPR-native: Built and hosted in the EU. For European users, this matters. Price: aurelle's Basic tier at €3.99/month is significantly cheaper than Whering's Insider at £6.99/week (~€33/month). The bottom line Choose Whering if: Sustainability is your primary motivation, you want a free closet organiser, and you value community features. You're comfortable creating outfits manually and don't need weather or calendar intelligence. You primarily speak English. Choose aurelle if: You want an AI stylist that actually helps you get dressed every morning — considering your weather, your calendar, and your body. You value both AI intelligence and creative freedom (Build Your Own). You want AI collages visualising your outfits. You speak German, French, Spanish, Italian, or another European language. You care about EU data hosting and GDPR compliance. You prefer paying €3.99/month over £6.99/week. Try aurelle now 7-day free trial on Basic. Start with a free trial. See Launch Offers ✦ Disclosure: This comparison is published by aurelle. We've aimed for honesty and credited Whering's genuine strengths. Feature information based on publicly available data as of April 2026. Home All Comparisons Privacy Terms © 2026 aurelle · Made with care in Europe --- # Beste KI-Kleiderschrank-Apps 2026: Ehrlicher Vergleich | aurelle URL: https://aurelle.app/de/blog/beste-ki-kleiderschrank-apps-2026 aurelle ← Startseite Kleiderschrank-App Guide Beste KI-Kleiderschrank-Apps 2026: Ehrlicher Vergleich Stand: April 2026 Der Markt für Kleiderschrank-Apps ist explodiert. Wir haben die sieben relevantesten Apps auf die Kriterien getestet, die wirklich zählen: KI-Qualität, Outfit-Generierung, Upload-Methoden, Wetter- und Kalender-Integration, Preise, Datenschutz und ob man die App auch nach der ersten Woche noch nutzt. Vergleichstabelle Funktion aurelle Whering Indyx Acloset Cladwell Pureple Stylebook KI-Outfits ✓ 3-Schicht Basis ✗ Nur Stylisten ✓ Algorithmisch ✓ ✗ Manuell Wetter ✓ + Schichten ✗ ✗ ✓ ✓ ✗ ✗ Kalender ✓ ✗ ✓ ✗ ✗ ✗ ✓ KI-Collagen ✓ Jedes ✗ ✗ ✓ ✗ ✗ Manuell Build Your Own ✓ Unbegrenzt ✓ ✓ ✗ ✗ ✗ ✓ Body Scan ✓ Kibbe ✗ ✗ Farbe ✗ ✗ ✗ Sprachen 8 1 1 17+ 1 1 1 EU/DSGVO ✓ EU UK USA Korea USA USA USA Startpreis €3,99/Mo Gratis Gratis Gratis $4,99 Gratis $3,99 Kurzübersicht aurelle — Beste KI-Styling-Intelligenz Dreischichtiges KI-System mit Wetter, Kalender und Körper-Kontext. KI-Collagen bei jedem Outfit. Build Your Own unbegrenzt. 8 Sprachen, EU-gehostet, DSGVO-konform. Ab €3,99/Monat. Detailvergleich vs. Whering → Whering — Beste Nachhaltigkeits-App Etablierteste Marke mit starker Community und Nachhaltigkeitsfokus. Guter Kleiderschrank-Organizer, aber KI-Styling ist rudimentär. Kein Wetter, kein Kalender, keine Collagen. Nur Englisch. Indyx — Beste Analytik + Menschliche Stylisten Erstklassige Wardrobe-Analytik und Zugang zu professionellen Stylisten (ab $60). Keine KI-Outfit-Generierung. Nur Englisch, US-gehostet. Detailvergleich vs. Indyx → Acloset — Beste Social Features 7M+ Nutzer, Google Play Editor's Pick. KI-Outfit-Vorschläge (Qualität variiert), Social Feed, KI-Chat. 17+ Sprachen. Gratisstufe bis 100 Items (mit Werbung). Koreanisches Hosting. Detailvergleich vs. Acloset → Cladwell — Beste Capsule-Wardrobe-App Capsule-Wardrobe-Philosophie mit 50–100 Items. Tägliche Rotation. Wetter-Integration. Nur iOS, nur Englisch. Sinkende Nutzerzahlen. Pureple — Beste Gratis-Option Einfach, funktional, kostenlos. KI-Outfit-Vorschläge für grundlegende Kombinationen. Keine Wetter, kein Kalender, keine Tiefe. Für Einsteiger. Stylebook — Beste manuelle Kontrolle Das Original. Vollständig manuelle Outfit-Erstellung und Tracking. Kein KI. iOS only. Einmalpreis $3,99. Für Detail-Liebhaber. Fazit: Welche App ist die richtige? Beste KI-Intelligenz: aurelle — dreischichtiges System, Wetter + Kalender + Körper, 8 Sprachen, DSGVO. Beste Nachhaltigkeit: Whering — Community und Philosophie. Beste Analytik: Indyx — Kosten-pro-Tragen und Profistylisten. Beste Social Features: Acloset — Community-Feed und KI-Chat. Beste Capsule-App: Cladwell — für 50–100-Item-Minimalisten. Beste Gratisoption: Pureple — einfach und kostenlos. Für europäische Nutzerinnen verengt sich die Wahl deutlich. aurelle ist die einzige App mit EU-Hosting, DSGVO-Konformität und nativer Unterstützung für Deutsch, Französisch, Spanisch und weitere europäische Sprachen. Bereit für die smarteste Kleiderschrank-App? aurelle startet am 8. Juni 2026. Abos starten bei €3,99/Monat. Abo-Pläne ansehen ✦ Hinweis: Dieser Vergleich wird von aurelle veröffentlicht. Wir haben ehrlich dargestellt und Stärken der Konkurrenz anerkannt. Informationen basieren auf öffentlich verfügbaren Daten, Stand April 2026. Startseite vs Whering vs Indyx vs Acloset Datenschutz © 2026 aurelle · Mit Liebe in Europa gemacht --- # aurelle vs Acloset (2026): Ehrlicher Vergleich | aurelle URL: https://aurelle.app/de/compare/aurelle-vs-acloset aurelle ← Alle Vergleiche App-Vergleich aurelle vs Acloset: Zwei KI-Ansätze, verschiedene Ergebnisse Stand: April 2026 Beide nutzen KI für Outfit-Vorschläge. Aber die Tiefe der KI — und was sie beim Styling berücksichtigt — könnte unterschiedlicher nicht sein. Der Kernunterschied Acloset ist eine KI-Kleiderschrank-App mit großer Community (7M+ Nutzer), Google Play Editor's Pick, Gratis-Stufe bis 100 Items und KI-Chat. Outfit-Vorschläge berücksichtigen Wetter, aber weder Kalender noch Körperprofil. aurelle ist ein KI-Stylist mit dreischichtigem System — Wetter, Kalender, Körper, Style DNA. Tiefere Styling-Intelligenz, weniger Social Features. Funktions-Vergleich Funktion aurelle Acloset KI-Outfits ✓ Dreischichtig ✓ KI (Qualität variiert) Kalender ✓ Formalität ✗ Body Scan ✓ Kibbe ✗ KI-Chat ✗ ✓ Community ✗ Noch nicht ✓ 7M+ Nutzer Gratisstufe Nein (7-Tage-Test) ✓ 100 Items gratis Sprachen 8 17+ EU/DSGVO ✓ EU-gehostet Korea Wo Acloset gewinnt Community: Millionen Nutzer, Social Feed, Trending-Outfits. aurelle hat noch keine Social Features. Gratisstufe: 100 Items kostenlos (mit Werbung). aurelle braucht nach 7 Tagen ein Abo. Sprachvielfalt: 17+ Sprachen inkl. Koreanisch, Japanisch, Chinesisch, Russisch, Arabisch. KI-Chat: Direkte Styling-Fragen an den KI-Assistenten. Google Play Editor's Pick: Offizielle Qualitätsauszeichnung von Google. Wo aurelle gewinnt Styling-Tiefe: Dreischichtiges System. Mehrere unabhängige Reviews von Acloset berichten inkonsistente Outfit-Koordination. Kalender-Integration: Formalität automatisch angepasst. Acloset bietet das nicht. Body-Scan: Kibbe-Klassifikation beeinflusst jede Empfehlung. Acloset nur Farbanalyse. Werbefrei: Alle aurelle-Stufen komplett werbefrei. Acloset Gratis-Stufe mit Werbung. EU-Datenhaltung: DSGVO-nativ, in Europa gehostet. Acloset aus Korea. Fazit Wähle Acloset, wenn: Du eine kostenlose App mit Community willst. KI-Chat wichtig ist. Breite Sprachunterstützung über Europa hinaus brauchst. Wähle aurelle, wenn: Du tiefere Styling-Intelligenz willst. Kalender- und Körper-Kontext schätzt. Werbefreiheit bevorzugst. Dir DSGVO und EU-Hosting wichtig sind. Jetzt verfügbar — 7 Tage kostenlose Testphase. Starte mit einer kostenlosen Testphase. Startangebote ansehen ✦ Hinweis: Dieser Vergleich wird von aurelle veröffentlicht. Wir haben die echten Stärken des Konkurrenten fair dargestellt. Informationen basieren auf öffentlich verfügbaren Daten, Stand April 2026. Startseite vs Whering vs Indyx Datenschutz © 2026 aurelle · Mit Liebe in Europa gemacht --- # aurelle vs Indyx (2026): Ehrlicher Vergleich | aurelle URL: https://aurelle.app/de/compare/aurelle-vs-indyx aurelle ← Alle Vergleiche App-Vergleich aurelle vs Indyx: KI-Styling vs. menschliche Stylisten Stand: April 2026 Indyx hat die besten Analytik-Funktionen und Zugang zu echten Stylisten. aurelle hat die intelligenteste KI. Grundlegend verschiedene Ansätze. Der Kernunterschied Indyx ist ein digitaler Kleiderschrank mit erstklassiger Analytik und professionellen menschlichen Stylisten. Lookbooks ab $60, In-Home-Katalogisierung für $295+. aurelle ist ein KI-Stylist mit dreischichtigem System — Wetter, Kalender, Körper und Style DNA. Plus unbegrenztes Build Your Own. Funktions-Vergleich Funktion aurelle Indyx KI-Outfit-Generierung ✓ Dreischichtig ✗ Nur menschliche Stylisten Menschliche Stylisten ✗ ✓ Ab $60+ Wetter ✓ + Schicht-Strategie ✗ Body Scan ✓ Kibbe ✗ Analytik ✓ ✓ Beste der Kategorie Sprachen 8 1 (Englisch) EU/DSGVO ✓ EU-gehostet USA Startpreis €3,99/Mo Gratis / ~$15–20/Mo Wo Indyx gewinnt Menschliche Stylisten: Echte Profis erstellen personalisierte Lookbooks aus deinem Kleiderschrank. Ab $60. Analytik: Tiefste Analytik der Kategorie — Kosten-pro-Tragen, Tragfrequenz, Markenverteilung. In-Home-Katalogisierung: Ein Archivist kommt zu dir und digitalisiert deinen Kleiderschrank ($295+/100 Teile). Gratisfunktionen: Unbegrenzte Items, Outfits und Kalender-Tracking kostenlos. Wo aurelle gewinnt KI-Outfit-Generierung: Tägliche Outfits ohne Stylist buchen zu müssen. €3,99/Mo vs. $60+ pro Session. Wetter + Kalender: Echtzeit-Wetter mit Schicht-Strategie, Kalender-Formalität. Body Scan: Kibbe-Klassifikation beeinflusst jede Empfehlung. 8 Sprachen: Deutsch und mehr. Indyx nur Englisch. EU-gehostet: DSGVO-nativ. Indyx in den USA gehostet. Fazit Wähle Indyx, wenn: Du den persönlichen Touch eines menschlichen Stylisten schätzt und die beste Analytik willst. Englisch reicht dir, US-Datenhaltung ist okay. Wähle aurelle, wenn: Du KI-Outfit-Vorschläge jeden Morgen willst. Du auf Deutsch nutzen möchtest. Dir DSGVO und EU-Hosting wichtig sind. Du €3,99/Mo statt $60+ pro Session bevorzugst. Oder nutze beide: aurelle für tägliches KI-Styling. Indyx für tiefe Analytik und gelegentliche Stylisten-Sessions. Jetzt verfügbar — 7 Tage kostenlose Testphase. Starte mit einer kostenlosen Testphase. Startangebote ansehen ✦ Hinweis: Dieser Vergleich wird von aurelle veröffentlicht. Wir haben die echten Stärken des Konkurrenten fair dargestellt. Informationen basieren auf öffentlich verfügbaren Daten, Stand April 2026. Startseite vs Whering vs Acloset Datenschutz © 2026 aurelle · Mit Liebe in Europa gemacht --- # aurelle vs Whering (2026): Ehrlicher Vergleich | aurelle URL: https://aurelle.app/de/compare/aurelle-vs-whering aurelle ← Alle Vergleiche App-Vergleich aurelle vs Whering: Welche App passt zu dir? Stand: April 2026 Whering ist die etablierteste Kleiderschrank-App in Europa. aurelle hat die intelligenteste KI. Sie lösen unterschiedliche Probleme. Der Kernunterschied Whering ist ein digitaler Kleiderschrank-Organizer mit starkem Nachhaltigkeitsfokus. Du katalogisierst Kleidung, erstellst manuell Outfits und trackst Nutzung. aurelle ist ein KI-Personal-Stylist. Ein dreischichtiges System generiert tägliche Outfit-Empfehlungen — personalisiert auf Wetter, Kalender, Körper und Geschmack. Build Your Own bietet unbegrenzte manuelle Outfit-Erstellung. Funktions-Vergleich Funktion aurelle Whering KI-Outfit-Generierung ✓ Dreischichtig Basis Wetterabhängig ✓ + Schicht-Strategie ✗ Kalender ✓ Formalität ✗ KI-Collagen ✓ Jedes Outfit ✗ Build Your Own ✓ Unbegrenzt ✓ Body Scan ✓ Kibbe ✗ Sprachen 8 1 (Englisch) EU/DSGVO ✓ EU-gehostet UK Startpreis €3,99/Mo Gratis / £6,99/Wo Wo Whering gewinnt Community: Style Friends und soziale Funktionen schaffen Zugehörigkeitsgefühl. Nachhaltigkeit: Second-Hand-Marktplatz und Nachhaltigkeits-Messaging sind tief im Produkt verankert. Gratisstufe: Unbegrenzte Items kostenlos. aurelle braucht nach der Testphase ein Abo. Markenbekanntheit: Länger am Markt, größere Community, mehr Presse. Wo aurelle gewinnt KI-Styling-Intelligenz: Dreischichtiges System mit Wetter, Kalender und Körper-Kontext. KI-Collagen: Visuelle Collagen bei jedem Outfit aus deinen echten Kleidungsstücken. Build Your Own: Unbegrenzt auf jeder Stufe, keine Tokens. 8 Sprachen: Deutsch, Französisch, Spanisch und mehr. Whering nur Englisch. DSGVO-nativ: In der EU entwickelt und gehostet. Preis: €3,99/Monat vs. Whering Insider £6,99/Woche (~€33/Mo). Fazit Wähle Whering, wenn: Nachhaltigkeit deine Hauptmotivation ist, du eine kostenlose Kleiderschrank-App willst und Community-Features wichtig sind. Wähle aurelle, wenn: Du KI-gestützte Outfit-Vorschläge jeden Morgen willst. Du Wetter- und Kalender-Kontext schätzt. Du Deutsch, Französisch oder andere europäische Sprachen sprichst. Dir DSGVO und EU-Datenhaltung wichtig sind. Jetzt verfügbar — 7 Tage kostenlose Testphase. Starte mit einer kostenlosen Testphase. Startangebote ansehen ✦ Hinweis: Dieser Vergleich wird von aurelle veröffentlicht. Wir haben die echten Stärken des Konkurrenten fair dargestellt. Informationen basieren auf öffentlich verfügbaren Daten, Stand April 2026. Startseite vs Indyx vs Acloset Datenschutz © 2026 aurelle · Mit Liebe in Europa gemacht --- # aurelle für Bewusste Kuratoren — Weniger kaufen, mehr tragen | aurelle URL: https://aurelle.app/de/for/conscious-curators aurelle ← Startseite aurelle für Bewusste Kuratoren Weniger kaufen. Mehr tragen. Die nachhaltigste Kleiderschrank-Entscheidung ist nicht Bio-Baumwolle. Es ist, die Kleidung, die du schon hast, länger zu tragen. aurelle hilft dir zu sehen, was du hast, zu nutzen, was du vergessen hast, und nur zu kaufen, was wirklich eine Lücke füllt. „Ich kaufe jetzt mit Intention. Ich besitze weniger, aber besser." Das Problem des bewussten Kleiderschranks Forschung der Heriot-Watt University bestätigt: Kleiderschrank-Apps helfen Menschen, weniger zu kaufen und vorhandene Kleidung mehr zu tragen. Die durchschnittliche europäische Frau besitzt 100–148 Kleidungsstücke, trägt aber regelmäßig nur einen Bruchteil davon. 80% deines Schranks wird selten getragen 30% der Einkäufe doppeln Vorhandenes 9 Monate längeres Tragen = 20–30% weniger CO₂ Garderobe-Analytik Sieh, was du wirklich trägst — und was nicht. Kosten-pro-Tragen zeigt, welche Teile ihren Platz verdienen. Vergessene-Teile-Alerts geben Stücken eine zweite Chance. Lückenanalyse Bevor du etwas Neues kaufst: aurelle identifiziert, was wirklich fehlt — nicht was trendet, sondern was die meisten neuen Outfit-Kombinationen ermöglicht. KI-Outfit-Vielfalt Das dreischichtige Styling-System findet Kombinationen, an die du selbst nicht gedacht hättest. Der Blazer, den du nur mit Jeans trägst? Er funktioniert auch mit dem Rock. Smart Shopping Wenn die Lückenanalyse einen echten Bedarf erkennt, sucht aurelle bei H&M, ASOS, Zalando und Mango nach dem spezifischen Teil, das die Lücke füllt. Premium (€14,99/Monat): Analytik, Lückenanalyse, 15 KI-Outfits pro Woche. Pro (€24,99/Monat): Alles in Premium plus Budget-Tracker und Wunschlisten-Alerts. Jetzt verfügbar — 7 Tage kostenlose Testphase. Starte mit einer kostenlosen Testphase. Startangebote ansehen ✦ Startseite Für Berufstätige Für Stil-Entdecker Datenschutz © 2026 aurelle · Mit Liebe in Europa gemacht --- # aurelle für Berufstätige — KI-Outfit-Planung für den Arbeitsalltag | aurelle URL: https://aurelle.app/de/for/professionals aurelle ← Startseite aurelle für Berufstätige Schluss mit dem Morgendilemma. Voller Kleiderschrank, keine Zeit zum Nachdenken. aurelle plant deine Outfits für die Woche — kalenderbasiert, wetterbereit, null Entscheidungen nötig. „Ich sehe zusammengestellt aus — ganz mühelos." Das Morgenproblem berufstätiger Frauen Du hast einen Schrank voller guter Kleidung. Um 9 das Meeting, um 12 das Kundenlunch, um 19 Uhr Drinks. Du stehst um 7:15 vor dem Kleiderschrank und versuchst ein Outfit zu finden, das für alles funktioniert — während du das Wetter checkst und überlegst, ob der Blazer bei 18 Grad zu warm ist. Das ist kein Kleiderschrank-Problem. Das ist ein Logistik-Problem. Und Logistik ist genau das, was KI gut kann. Wie aurelle deinen Berufsalltag unterstützt Kalenderbewusste Formalität aurelle verbindet sich mit deinem Kalender und passt die Formalität automatisch an. Vorstandssitzung um 9? Poliert und strukturiert. Casual Friday Drinks? Entspannt aber bewusst. Wetterabhängiges Layering Eine Schicht-Strategie baut Outfits, bei denen jede Schicht als eigenständiger Look funktioniert. Kühler Morgen, warmer Nachmittag, klimatisiertes Büro — alles abgedeckt. Wochenplanung Lass dich am Sonntagabend für die ganze Woche stylen. Überprüfen, austauschen, speichern. Am Montagmorgen ist die Entscheidung schon getroffen. KI-Collagen Jedes Outfit kommt mit einer KI-Collage, die zeigt, wie die Teile zusammen aussehen. 10 Sekunden statt 10 Minuten. Build Your Own Wenn du experimentieren willst — eine neue Kombination, ein besonderer Anlass — gibt Build Your Own dir einen unbegrenzten Drag-and-Drop-Canvas. Drei Stufen, alle mit kostenloser Testphase Basic (€3,99/Monat, 7 Tage): 5 KI-Outfits pro Woche. Premium (€14,99/Monat, 7 Tage): 15 KI-Outfits, Kalender + Analytik. Der Sweet Spot für Berufstätige. Pro (€24,99/Monat, 7 Tage): 30 KI-Outfits, Reisepacken für Geschäftsreisen, Lückenanalyse. Jetzt verfügbar — 7 Tage kostenlose Testphase. Starte mit einer kostenlosen Testphase. Startangebote ansehen ✦ Startseite Für Stil-Entdecker Für Bewusste Kuratoren Datenschutz © 2026 aurelle · Mit Liebe in Europa gemacht --- # aurelle für Stil-Entdecker — Entdecke deine Style DNA | aurelle URL: https://aurelle.app/de/for/style-explorers aurelle ← Startseite aurelle für Stil-Entdecker Entdecke, wer du bist, wenn du dich anziehst. Du weißt, dass du Geschmack hast. Du hast ihn nur noch nicht benannt. aurelle hilft dir, deine Style DNA zu entdecken und einen Signature Look zu entwickeln, der mit dir wächst. „Ich werde zu der Version von mir, die ich immer sein wollte." Die Herausforderung der Stil-Entdeckerin Du speicherst Inspiration auf Pinterest. Du folgst Mode-Accounts. Du weißt, was dir gefällt, wenn du es siehst. Aber das in deinen eigenen Kleiderschrank zu übersetzen — mit deinem Körper, deinem Budget, deinem Leben — fühlt sich wie eine Lücke an, die du nicht schließen kannst. Deine Stil-Identität, visualisiert Style Persona Ein personalisierter Fragebogen erfasst deine Präferenzen. aurelle kartiert deinen Geschmack über 8 Dimensionen als Radarchart — dein einzigartiger Stil-Fingerabdruck. Er entwickelt sich mit dir weiter. Aesthetic DNA Moodboard Ein KI-kuratiertes visuelles Moodboard, das zeigt, wo dein Stil steht. Nicht was trendet — was mit dir resoniert. Body Scan mit Kibbe-Klassifikation Analysiert deine Proportionen und ordnet dich einem Kibbe-Körpertyp zu. Jede Outfit-Empfehlung berücksichtigt deine Figur neben deinem Geschmack. KI-Styling, das lernt Das dreischichtige System nutzt Moderegeln, Styling-Expertise und Trends — gefiltert durch deine persönliche Style DNA. Je mehr du nutzt, desto besser wird es. Build Your Own Canvas Wenn du experimentieren willst — neue Kombinationen testen, Grenzen verschieben — gibt dir Build Your Own unbegrenzte kreative Freiheit. Style DNA, Body Scan und Aesthetic DNA sind auf Premium (€14,99/Monat) und Pro (€24,99/Monat) verfügbar. Beide mit 7-tägiger Testphase. Jetzt verfügbar — 7 Tage kostenlose Testphase. Starte mit einer kostenlosen Testphase. Startangebote ansehen ✦ Startseite Für Berufstätige Für Bewusste Kuratoren Datenschutz © 2026 aurelle · Mit Liebe in Europa gemacht --- # Wie aurelle funktioniert — Alle Funktionen erklärt | aurelle URL: https://aurelle.app/de/how-it-works aurelle ← Startseite So funktioniert's Alle Funktionen, erklärt. aurelle ist eine KI-gestützte Styling-App, die deinen Kleiderschrank digitalisiert und tägliche Outfit-Empfehlungen generiert. Diese Seite erklärt jede Funktion im Detail. 1. Kleiderschrank-Digitalisierung — fünf Methoden Kamera-Aufnahme Fotografiere ein Kleidungsstück — die KI analysiert sofort: Kategorie, Farben, Stoff, Muster, Formalität, Wärme, Saison und Passform. Jedes Teil erhält ein sauberes KI-generiertes Flat-Lay-Bild. Massenupload Wähle mehrere Fotos aus deiner Galerie und lade sie auf einmal hoch. Verfügbar auf Premium und Pro. Bestellscreenshot-Import Mache einen Screenshot deiner Bestellbestätigung. Die KI liest Produktdetails und erstellt den Eintrag automatisch. Auf einer Produktseite im Browser? Tippe Teilen und wähle aurelle. Die App extrahiert Bild und Details automatisch. Outfit-Zerlegung Lade ein Outfit-Foto hoch. Die KI identifiziert und trennt die einzelnen Kleidungsstücke — Oberteil, Unterteil, Schuhe, Accessoires. Community-Suche Suche in einem geteilten Katalog häufig besessener Teile. Finde dein Stück und füge es mit einem Tipp hinzu. Magic Start 75 kuratierte Startteile in drei Tabs: Basics (25 universelle Essentials), Fluid & Draped (25 weichere Silhouetten), Structured & Tailored (25 formelle Teile). Seed-Teile sind kostenlos und zählen nie zum Limit. Alle Stufen — Seed-Teile sind immer kostenlos 2. KI-Outfit-Generierung — das dreischichtige System Aurelles Kern-Intelligenz. Jeden Morgen generiert die KI Outfit-Empfehlungen aus deinen echten Kleidungsstücken, basierend auf drei Schichten: Schicht 1: Moderegeln Farbtheorie, Proportions-Balance, anlassgerechte Formalität und Stoff-Saison-Abstimmung. Schicht 2: Professionelles Styling-Wissen Aus führenden Mode-Autoritäten destilliert über eine RAG-Knowledge-Pipeline. Proportionales Styling, Kibbe-Körpertypen, Farbsaison-Analyse und europäische Anlass-Konventionen. RAG-Wissen: Premium & Pro Schicht 3: Saisonale Trends Vierteljährlich aktualisierte Trenddaten, gegen Körpertypen gemappt mit PASST / VORSICHT / SKIP-Empfehlungen. 3. KI-Outfit-Collagen Jedes KI-generierte Outfit kommt mit einer visuellen Collage — ein gerendertes Bild, das zeigt, wie die Teile zusammen aussehen, aus deinen echten Garderobenfotos. Bei jedem Outfit, auf jeder Stufe, ohne Token-Kosten. Alle Stufen — jedes Outfit 4. Build Your Own Ein Vollbild-Drag-and-Drop-Canvas für manuelle Outfit-Erstellung. Unbegrenzt auf jeder Stufe, ohne Token-Kosten. Existiert neben der KI-Generierung — nutze KI für Empfehlungen, Build Your Own für kreative Freiheit. Alle Stufen — unbegrenzt, keine Tokens 5. Wetterabhängiges Styling Jedes Outfit berücksichtigt Echtzeit-Wetterdaten: Temperatur (Morgen, Mittag, Nachmittag), Luftfeuchtigkeit, Regenwahrscheinlichkeit und Wind. Die Schicht-Strategie baut Outfits, bei denen jede Schicht eigenständig funktioniert. Alle Stufen 6. Kalenderbewusste Outfits Verbunden mit deinem Google Calendar. „Vorstandssitzung" triggert strukturiertes Styling. „Dinner mit Anna" bedeutet entspannt-elegant. Keine Termine? Casual-Standard basierend auf deiner Style DNA. Premium & Pro 7. Style Persona & Aesthetic DNA Style Persona: Ein Fragebogen erfasst Präferenzen über 8 Dimensionen, visualisiert als Radarchart. Entwickelt sich mit deiner Nutzung. Aesthetic DNA: Ein KI-kuratiertes Moodboard deiner Stil-Richtung. Nicht was trendet — was mit dir resoniert. Premium & Pro 8. Body Scan & Kibbe-Klassifikation Aurelles Vision-KI analysiert deine Proportionen und ordnet dich einem Kibbe-Körpertyp zu. Das Ergebnis beeinflusst aktiv jede Outfit-Empfehlung: weicherer Drapierungsstil für Romantic-Typen, strukturierte Schnitte für Dramatic-Typen. Premium & Pro 9. Discover & Smart Shopping Discover Looks: Shoppable KI-Outfits von Marken und Retailers. Lückenanalyse: Die KI identifiziert, was wirklich fehlt — was die meisten neuen Kombinationen ermöglicht. Smart Shopping: Suche bei H&M, ASOS, Zalando, Mango mit direkten Produktlinks. Discover: alle Stufen. Lückenanalyse: Pro. 10. Reisepacken Zielort, Daten und Aktivitäten eingeben. Die KI baut eine Capsule Wardrobe aus deinen echten Kleidungsstücken mit tageweisen Plänen, basierend auf dem Zielort-Wetter. Einzelne Teile austauschbar. Pro 11. Garderobe-Analytik Kosten-pro-Tragen: Ein €200-Blazer, 50x getragen = €4/Tragen. Vergessene Teile: Stücke, die seit Monaten nicht getragen wurden. Saisonale Verteilung: Ist dein Schrank über Jahreszeiten ausgewogen? Kategorie-Aufschlüsselung: Wie viele Oberteile, Hosen, Schuhe? Meistgetragen: Deine Kleiderschrank-Arbeitspferde. Premium & Pro 12. Lookbooks & Outfit-History Speichere Lieblings-Outfits in persönlichen Lookbooks — nach Anlass, Saison oder Stimmung. Durchblättere deine komplette Outfit-History. Premium & Pro 13. Magic Start Onboarding 75 Teile in drei Tabs. Tab-Namen beschreiben Kleidungsstile, nicht Geschlechter. Geschlechtsbasierter Standard-Tab zeigt relevanteste Teile zuerst. Mindestens 5 auswählen, sofort loslegen. Seed-Teile zählen nie zum Limit. 14. Sprachen & Datenschutz 8 Sprachen: Deutsch, Englisch, Spanisch, Französisch, Italienisch, Polnisch, Bulgarisch, Europäisches Portugiesisch. Automatisch erkannt. Datenschutz: In Europa entwickelt und gehostet. DSGVO-konform. Fotos nur für Styling — niemals geteilt, niemals für Training. Jederzeit exportieren oder löschen. 15. Stufen & Preise Basic — €3,99/Monat (€39,99/Jahr) 7 Tage Testphase. 150 Teile + Seed. 5 KI-Outfits/Woche. Collagen + Build Your Own unbegrenzt. Premium — €14,99/Monat (€149,99/Jahr) 7 Tage Testphase. 300 Teile. 15 Outfits/Woche. Kalender, Analytik, Lookbooks, Style DNA, Body Scan. 5 Tokens/Monat. Pro — €24,99/Monat (€249,99/Jahr) 7 Tage Testphase. 600 Teile. 30 Outfits/Woche. Reisepacken, Lückenanalyse, Budget-Tracker. 20 Tokens/Monat. Token-Pakete 10 Tokens €2,99 | 30 für €6,99 | 75 für €14,99 | 150 für €24,99. Für Extras über Stufenlimits hinaus. Jetzt verfügbar — 7 Tage kostenlose Testphase. Abos starten bei €3,99/Monat. Abo-Pläne ansehen ✦ Startseite Für Berufstätige Für Stil-Entdecker Für Bewusste Kuratoren Datenschutz © 2026 aurelle · Mit Liebe in Europa gemacht --- # aurelle — KI-gestützte Styling-App für deinen Kleiderschrank | Jetzt verfügbar URL: https://aurelle.app/de aurelle So geht's Funktionen Vergleich Preise FAQ EN Benachrichtigung Jetzt verfügbar Dein Kleiderschrank, gestylt durch Intelligenz. aurelle digitalisiert deine Kleidung, lernt deinen Geschmack und stylt dich jeden Morgen — angepasst an dein Wetter, deinen Kalender und dein Leben. Keine Modefachkenntnisse nötig. Countdown zum Start 13 Tage 00 Std 00 Min 00 Sek Abo-Pläne ansehen ✦ Am Starttag benachrichtigt werden aurelle ist eine KI-gestützte Styling-App, die deinen vorhandenen Kleiderschrank digitalisiert und tägliche Outfit-Empfehlungen mit einem dreischichtigen Styling-System generiert — bestehend aus Moderegeln, professionellem Styling-Wissen und saisonalen Trends — personalisiert auf dein Wetter, deinen Kalender, dein Körperprofil und deinen sich entwickelnden Geschmack. Fünf Methoden zur Kleiderschrank-Erfassung machen die Digitalisierung schnell. KI-generierte Outfit-Collagen zeigen, wie Teile zusammen aussehen. Build Your Own bietet unbegrenzte Drag-and-Drop-Outfit-Erstellung auf jeder Stufe. Weitere Funktionen: Style Persona mit 8-Dimensionen-Radarchart, Body Scan mit Kibbe-Klassifikation, Reisepacken mit tagesweisen Plänen, Garderobe-Analytik und Smart Shopping. Drei Abo-Stufen ab €3,99/Monat mit 7-tägiger Testphase. Verfügbar in 8 Sprachen. In Europa entwickelt und gehostet, vollständig DSGVO-konform. Jetzt verfügbar auf iOS (Android für Q3 2026 geplant). 🇪🇺 In Europa entwickelt & gehostet 🔒 DSGVO-konform 📱 iOS & Android 🌍 8 Sprachen 🤖 Powered by KI Das Morgenproblem Du besitzt 100+ Teile und nichts zum Anziehen. Das ist kein Kleiderschrank-Problem. Das ist ein Intelligenz-Problem. Deine Kleidung ist in Ordnung. Du siehst nur die Kombinationen nicht. aurelle kann das. So geht's Drei Schritte zu mühelosem Stil 01 Digitalisiere deinen Kleiderschrank Fünf Wege, deine Kleidung hinzuzufügen: fotografieren, Massenupload, Bestellscreenshots importieren, Outfit-Fotos durch KI in Einzelteile zerlegen, oder den Community-Katalog durchsuchen. Neue Nutzer können außerdem sofort mit Magic Start starten — 75 kuratierte Startteile in drei Stil-Tabs. Die KI erkennt Kategorie, Farben, Stoff, Muster, Formalität und Passform. 02 Erstelle deine Style DNA Ein personalisierter Fragebogen erfasst deine Passform-Präferenzen, Lebensstil, Farbvorlieben, Lieblingsmarken und ästhetische Richtung. aurelle erstellt deine Style Persona — visualisiert als 8-Dimensionen-Radarchart — und dein Aesthetic DNA Moodboard. Optional: Body Scan analysiert deine Proportionen für Kibbe-Klassifikation. 03 Werde jeden Morgen gestylt Jeden Tag generiert aurelle Outfit-Vorschläge mit einem dreischichtigen KI-Styling-System: Moderegeln, professionelles Styling-Wissen und saisonale Trends — alles auf dich personalisiert. Wetterabhängig mit einer Schicht-Strategie für Temperaturschwankungen. Kalenderbewusst für die richtige Formalität. Oder werde kreativ mit Build Your Own — unbegrenzt, auf jeder Stufe. Funktionen Alles, was dein Stylist tun würde 👁 KI-Kleiderschrank-Erkennung Fotografiere ein Kleidungsstück — die KI erkennt Kategorie, Farben, Stoff, Muster, Formalität, Saison und Passform in Sekunden. Fünf Wege zum Hinzufügen von Teilen. ✨ KI-Outfit-Generierung Wöchentliche KI-gestylte Outfits aus deinem echten Kleiderschrank. Ein dreischichtiges System kombiniert Moderegeln, Styling-Expertise und Trends — personalisiert auf deine Style DNA. 🎨 KI-Outfit-Collagen Sieh, wie Teile zusammen aussehen, bevor du dich anziehst. KI erstellt Collagen aus deinen echten Kleidungsstücken. Bei jedem Outfit, auf jeder Stufe. 🖐 Build Your Own Werde voll kreativ mit einem unbegrenzten Drag-and-Drop Outfit-Canvas. Keine Limits, keine Tokens — auf jeder Stufe verfügbar. Deine Kreativität, deine Regeln. 🌤 Wetterabhängiges Styling Jedes Outfit berücksichtigt Temperatur, Regen, Luftfeuchtigkeit und Wind. Eine Schicht-Strategie baut Outfits, bei denen jede Schicht als eigenständiger Look funktioniert. 📅 Kalenderbewusste Outfits Verbunden mit deinem Kalender, passt aurelle die Formalität automatisch an. Vorstandssitzung morgens, Drinks abends — dein Outfit passt sich an. 🧬 Style Persona & Body Scan Erstelle deine Style Persona — ein 8-Dimensionen-Radarchart. Optionaler Body Scan analysiert Proportionen für Kibbe-Klassifikation. Jede Empfehlung berücksichtigt deine Figur. 🛍 Discover & Smart Shopping Discover Looks zeigt shoppable KI-Outfits. Garderobe-Lückenanalyse identifiziert, welche Teile die meisten neuen Kombinationen ermöglichen. Shop bei H&M, ASOS, Zalando, Mango u.v.m. ✈️ Reisepacken Sag aurelle, wohin du reist. Die KI baut eine Capsule Wardrobe aus deinen echten Kleidungsstücken mit tageweisen Outfit-Plänen — basierend auf dem Wetter am Zielort. Pro-Funktion. 📊 Garderobe-Analytik Entdecke Kosten-pro-Tragen, vergessene Teile, saisonale Verteilung und Kategorie-Aufschlüsselung. Verstehe deine echten Garderobe-Gewohnheiten. 📒 Lookbooks & History Speichere Lieblings-Outfits in persönlichen Lookbooks. Durchblättere deine Outfit-History mit Anlass- und Stimmungs-Badges. 🌐 8 Sprachen, EU-first Deutsch, Englisch, Spanisch, Französisch, Italienisch, Polnisch, Bulgarisch und Europäisches Portugiesisch. Automatisch erkannt. In Europa entwickelt, vollständig DSGVO-konform. Im Vergleich Sieh den Unterschied Ein ehrlicher Blick darauf, wie sich aurelle gegenüber den beliebtesten Kleiderschrank-Apps 2026 schlägt. Funktion aurelle Whering Indyx Acloset Cladwell KI-Outfit-Generierung ✓ 3-Schicht-System Basis ✗ Nur menschliche Stylisten ✓ Algorithmisch Wetter + Kalender ✓ Beides ✗ ✗ Nur Wetter Nur Wetter KI-Outfit-Collagen ✓ Jedes Outfit ✗ ✗ ✓ ✗ Build Your Own ✓ Unbegrenzt ✓ ✓ ✗ ✗ Body Scan ✓ Kibbe ✗ ✗ Nur Farbe ✗ Reisepacken ✓ Tageweise ✓ ✓ ✓ ✗ Upload-Methoden 7 3 3 2 1 Sprachen 8 1 1 17+ 1 EU-Daten / DSGVO ✓ EU-gehostet UK USA Korea USA Startpreis €3,99/Mo Gratis / £6,99/Wo Gratis / $25+/Mo Gratis / $3,99/Mo $4,99 Den vollständigen Vergleich mit detaillierten Bewertungen lesen → Drei Stufen, alle mit kostenloser Testphase: Basic €3,99 pro Monat · €39,99/Jahr 7 Tage kostenlose Testphase 150 Kleidungsstücke + Seed-Garderobe 5 KI-Outfits pro Woche KI-Collagen bei jedem Outfit Build Your Own (unbegrenzt) Discover Picks + Wunschliste Premium €14,99 pro Monat · €149,99/Jahr 7 Tage kostenlose Testphase 300 Stücke + Seed · 15 Outfits/Woche Kalender + Analytik + Lookbooks Style DNA + Body Scan + RAG Massenupload + Screenshot-Import 5 Tokens/Monat inklusive Pro €24,99 pro Monat · €249,99/Jahr 7 Tage kostenlose Testphase 600 Stücke + Seed · 30 Outfits/Woche Reisepacken + Lückenanalyse Budget-Tracker + Wunschlisten-Alerts Unbegrenzte Item-Swaps (3 Iterationen) 20 Tokens/Monat inklusive Sei dabei Am Starttag benachrichtigt werden Trage deine E-Mail ein — eine Benachrichtigung zum Launch. Kein Spam. Benachrichtigen Starte mit 7 Tagen kostenloser Testphase · Keine Kreditkarte nötig · DSGVO-konform FAQ Fragen? Antworten. Wann startet aurelle? Am 8. Juni 2026 — auf iOS (Android für Q3 2026 geplant). Wartelisten-Abonnenten werden am Starttag benachrichtigt. Was macht aurelle anders als andere Kleiderschrank-Apps? Die meisten Kleiderschrank-Apps helfen dir, Kleidung zu katalogisieren. aurelle geht weiter — mit einem dreischichtigen KI-Styling-System, das Outfit-Empfehlungen auf Basis von Wetter, Kalender, Körperprofil und deiner sich entwickelnden Style DNA generiert. KI-Collagen bei jedem Outfit auf jeder Stufe. Build Your Own für unbegrenzte kreative Freiheit. Fünf Upload-Methoden, 8 Sprachen und EU-Hosting machen es zur stärksten europäischen Option. Was kostet aurelle? Drei Stufen mit kostenlosen Testphasen: Basic für €3,99/Monat (7 Tage Testphase), Premium für €14,99/Monat (7 Tage), Pro für €24,99/Monat (7 Tage). Jahresabos sparen ca. 2 Monate. Alle Stufen enthalten KI-Collagen und unbegrenztes Build Your Own. Gibt es eine kostenlose Version? aurelle bietet großzügige kostenlose Testphasen — 7 Tage auf Basic, 7 Tage auf Premium und Pro. Basic startet danach bei €3,99/Monat — etwa der Preis eines Kaffees. Token-Pakete bieten flexible Pay-per-Use-Nutzung. Was ist Build Your Own? Ein unbegrenzter Drag-and-Drop-Canvas, auf dem du beliebige Kleidungsstücke aus deinem Kleiderschrank mischen und kombinieren kannst. Keine Limits, keine Tokens — auf jeder Stufe verfügbar. KI generiert Outfit-Vorschläge; Build Your Own gibt dir kreative Freiheit. Beide Ansätze funktionieren nebeneinander. Wie funktioniert das KI-Styling? Ein personalisierter Fragebogen erfasst deine Stilpräferenzen. Kombiniert mit KI-Analyse deiner Garderobenbfotos erstellt aurelle deine Style DNA. Die KI nutzt drei Schichten: Moderegeln (Farbtheorie, Proportionen, Anlass), professionelles Styling-Wissen von Mode-Experten, und saisonale Trends. Sie berücksichtigt Echtzeit-Wetter mit Schicht-Strategie, Kalendertermine und dein Körperprofil. Sie lernt aus jeder deiner Entscheidungen. Wie füge ich Kleidung hinzu? Fünf Wege: Fotografieren, Massenupload, Bestellscreenshots importieren (KI liest Produktdetails), Outfit-Fotos hochladen die KI in Einzelteile zerlegt, oder Community-Katalog durchsuchen. Neue Nutzer können außerdem sofort mit Magic Start starten — 75 kuratierte Startteile. Seed-Teile sind immer kostenlos und zählen nie zum Kleiderschrank-Limit. Welche Plattformen und Sprachen? iOS jetzt, Android für Q3 2026 geplant. Dein Kleiderschrank und deine Präferenzen synchronisieren sich über Geräte. 8 Sprachen: Deutsch, Englisch, Spanisch, Französisch, Italienisch, Polnisch, Bulgarisch und Europäisches Portugiesisch — automatisch erkannt mit manueller Änderungsmöglichkeit. Sind meine Daten sicher? Vollständig DSGVO-konform, in Europa entwickelt und gehostet (EU-Rechenzentren). Deine Fotos werden ausschließlich für Styling-Analyse verarbeitet — niemals an Dritte weitergegeben, niemals für KI-Modelltraining verwendet. Jederzeit alle Daten exportieren oder Konto dauerhaft löschen. aurelle the art of getting dressed Presse Kontakt Datenschutz AGB Instagram TikTok English 🇪🇺 Mit Liebe in Europa gemacht · © 2026 aurelle · Elena Schulte-Ladbeck --- # Pressemappe | aurelle URL: https://aurelle.app/de/press aurelle ← Startseite Presse Pressemappe Deine KI-Kleiderschrank-Stylistin. Gestylt durch Intelligenz. Gebaut für dein echtes Leben. Pressekontakt: press@aurelle.app Die Kurzfassung Im Mittelpunkt von aurelle stehst du — dein Körper, deine Farben, dein Stil, dein Leben. Mehrere KI-Engines lernen, was dich am besten aussehen und fühlen lässt, und stylen dich dann jeden Morgen, planen deine Woche, packen deine Reisen und helfen dir, klüger einzukaufen. Alles aus dem, was du bereits besitzt. Seit dem 8. Juni 2026 in acht europäischen Märkten verfügbar. Die ganze Geschichte aurelle beginnt bei dir. Die durchschnittliche europäische Frau besitzt über 100 Kleidungsstücke, trägt aber regelmäßig weniger als ein Drittel. Das Problem waren nie die Kleidungsstücke — es waren die Kombinationen. Und die Kombinationen hängen von etwas ab, das nur du weißt: Was gibt dir Selbstvertrauen? Wenn du dich anmeldest, lernt aurelle, wer du als Trägerin bist. Deine Körperform. Deine Farbpalette. Die Silhouetten, die dir schmeicheln. Die Formalitätsgrade, zwischen denen du wechselst. Die Styles, die du liebst — und die, die du meidest. Über ein wischbasiertes Style-DNA-System und die laufende Nutzung baut aurelle ein immer tieferes Verständnis deines persönlichen Stils auf. Mehrere KI-Engines — für Styling-Intelligenz, Computer Vision und generatives Design — arbeiten über eine proprietäre Mode-Wissensbasis zusammen, um dieses Verständnis in echte, tragbare Outfits zu übersetzen. Das ist kein generisches „Outfit des Tages". Jede Empfehlung wird durch deinen Körper, deine Vorlieben und deinen Kleiderschrank geformt — und wird mit jeder Nutzung besser. Auf dieser Grundlage arbeitet aurelle in deinem ganzen Leben: Style mich heute Personalisierte Outfit-Vorschläge jeden Morgen, basierend auf Wetter, Kalender und Stimmung. Plane meine Woche Eine ganze Woche Outfits im Voraus geplant. Keine Wiederholungen. Wetterangepasste Schichten. Packe meine Reise Tageweise Outfit-Pläne, optimiert für minimales Packen und maximalen Stil. Style das mit Wähle ein beliebiges Stück und frage „Was passt dazu?" Sieh, wie ein Neukauf passt, bevor du kaufst. Kenne deinen Kleiderschrank Kosten pro Tragen, meistgetragene Stücke, vergessene Teile, Garderoben-Lücken. Über die Gründer Elena und Oliver Schulte-Ladbeck sind die Gründer von aurelle. Mit Sitz in Frankfurt am Main leitet Elena Produkt, Technik und Design — und baut die gesamte App von der KI-Architektur bis zur Markenidentität. Oliver verantwortet Geschäftsbetrieb und Marketingstrategie. Gemeinsam setzen sie darauf, dass personalisiertes KI-Styling es wert ist, dafür zu bezahlen — und dass Europa ein Fashion-Tech-Unternehmen verdient, das mit Datenschutz und Qualität im Kern gebaut ist. Eckdaten Launch Samstag, 8. Juni 2026 Märkte Deutschland, UK, Frankreich, Niederlande, Österreich, Schweiz Preise Ab €3,99/Monat (Basic) · €14,99 (Premium) · €24,99 (Pro) Plattformen iOS, Android, Web Datenschutz DSGVO-nativ — Daten verschlüsselt, nie weitergegeben EU-Marke EUIPO UM 019331105 Story-Ansätze „Die erste rein kostenpflichtige KI-Kleiderschrank-Stylistin startet DSGVO-nativ in 8 EU-Märkten“ „Ein Ehepaar aus Frankfurt hat eine KI-persönliche Stylistin von Grund auf gebaut“ „Diese App kennt deinen Körper, deine Farben und jedes Stück in deinem Schrank — und sagt dir genau, was du anziehen sollst“ „Die Anti-Fast-Fashion-App: KI, die dir hilft, weniger zu kaufen“ Gründer-Zitate „Jede andere Kleiderschrank-App beginnt mit deinen Kleidern. aurelle beginnt bei dir — deinem Körper, deinen Farben, deinem Leben.“ „Wir haben uns bewusst gegen eine kostenlose Stufe entschieden. So tiefe Personalisierung braucht echte KI — und echte KI ist es wert, dafür zu bezahlen.“ „Jeder hat die Outfits bereits. Man sieht sie nur nicht. Die KI kann es — weil sie dich kennt.“ Markenrichtlinien Charcoal #2C2C2C Gold #C4956A Cream #FAF8F5 Rose #D4A0A0 Slate #3D4F5F Schriften: Playfair Display (Überschriften) · DM Sans (Fließtext) Tagline: „the art of getting dressed“ Kontakt press@aurelle.app · aurelle.app · @aurelle.app auf Instagram Antwort innerhalb von 4 Stunden Startseite So funktioniert's App-Vergleich Datenschutz AGB © 2026 aurelle · Mit Sorgfalt in Europa gemacht --- # demo.html URL: https://aurelle.app/demo --- # AI Outfit Collages | aurelle URL: https://aurelle.app/features/ai-outfit-collages aurelle ← Home Feature Magazine-quality flat lays, generated in seconds. Every outfit in aurelle comes with an AI-generated collage — a styled flat-lay image showing how your actual garments look together. Not generic illustrations. Your real clothes, arranged like a fashion editorial. How it works When aurelle generates an outfit — whether it's your daily suggestion, a planned outfit, or a travel day — the AI doesn't just list the items. It composes them into a visual flat-lay arrangement. Your garment photos are extracted from their backgrounds, proportionally sized relative to each other, and arranged into a composition that shows how the pieces relate. A top is positioned over trousers. Shoes sit below. A bag is placed to the side. Accessories are arranged around the core pieces. The result is a single image you can glance at and immediately understand: this is the outfit. Background removal. Each garment is cleanly extracted from its original photo, regardless of how it was photographed. Proportional sizing. Items are scaled to realistic proportions — a shoe isn't the same size as a coat. The collage reflects how pieces actually relate in scale. Intelligent arrangement. The AI positions items in a natural flat-lay composition — layered, overlapping where appropriate, with accessories placed contextually. Consistent style. Every collage follows the same clean, editorial aesthetic — so your outfit library looks cohesive, not like a random collection of screenshots. Professional quality The difference between a list of item thumbnails and a styled flat-lay collage is the difference between a shopping cart and a magazine page. aurelle's collages aim for the latter: Shadow and depth Subtle drop shadows give items a sense of dimension — as if they're laid out on a clean surface rather than floating on a screen. The effect is understated: enough to feel physical, not enough to feel artificial. Layering logic Items overlap the way a stylist would arrange them. A blazer's lapel drapes over a top's neckline. A scarf is positioned as it would naturally fall. The AI understands garment structure — not just item boundaries — and arranges pieces with spatial awareness. Proportional accuracy A pair of earrings is small. A winter coat is large. The collage reflects this. Items are scaled relative to each other so the overall composition feels realistic, giving you an honest sense of how the outfit's proportions work together. Every outfit, visualised Collages aren't a premium add-on reserved for special occasions. They're generated for every outfit across every feature : Today's outfit. Your daily AI-generated suggestions arrive as collages you can swipe through each morning. Planned outfits. When you assign an outfit to a future date, the collage is what you see on your calendar — a visual preview of what you'll wear. Travel plans. Your day-by-day travel outfit plan is a scrollable gallery of collages — one for each day of your trip. Build Your Own. When you create outfits manually , your canvas arrangement is captured as a collage image in the same style. Outfit history. Every outfit you've worn is logged with its collage, building a visual diary of your style over time. Tap any item in a collage to interact with it. View the item's details, swap it for an alternative, or remove it from the outfit. The collage regenerates instantly with the change. This makes refining outfits fast and visual — you see the result of every swap before you commit. Share-ready Collages are designed to look good beyond the app. Export any outfit collage as a share-ready image: Instagram Stories. Vertical format, full-screen optimised. Clean background with subtle aurelle branding. Share your outfit of the day with one tap. Instagram feed. Square or 4:5 format for grid posts. Styled to match the editorial aesthetic that performs well on visual platforms. Direct sharing. Send via WhatsApp, iMessage, or any messaging app. Ask a friend's opinion on tomorrow's outfit without describing it in words. Save to camera roll. Keep a personal archive of your best looks. Build a visual style diary outside the app. The exported images are high-resolution and clean — designed to look intentional, not like a screenshot from an app. Why collages matter A list of items — "blue blazer + white top + grey trousers + brown loafers" — is information. A collage is understanding. You can see at a glance whether the proportions work, whether the colours harmonise, whether the overall look matches what you had in mind. Collages are what make aurelle a daily-use styling tool rather than a wardrobe database. They turn "I have 200 items and no idea what to wear" into "here are three looks for today — swipe and pick." The visual format respects how you actually make outfit decisions: by looking, not by reading. Start your free trial 7 days free on Basic. AI collages included on every outfit, every plan, every tier. See Plans & Pricing ✦ Keep reading Build Your Own Outfits AI Outfit Generation Every Feature Explained How to Build a Capsule Wardrobe With AI aurelle in the Press Home How It Works Press Contact Privacy Terms Instagram © 2026 aurelle · Made with care in Europe --- # AI Outfit Generation | aurelle URL: https://aurelle.app/features/ai-outfit-generation aurelle ← Home Feature Your AI stylist, every morning. aurelle doesn't shuffle your clothes randomly. It generates personalised outfit suggestions based on your body, your colours, your style, your weather, and your calendar — every single day. How it works Photograph your wardrobe Upload items via camera, bulk photo, order screenshots, or outfit dissection. AI auto-tags category, colour, pattern, and season. AI learns you Your Style Persona, body profile, colour palette, and wear history build a styling model unique to you. It improves with every outfit you wear or skip. Daily personalised outfits Each morning, aurelle generates fresh outfit suggestions from your actual wardrobe — complete with AI collages showing how items look together. What makes it personal Most wardrobe apps generate outfits by matching colours or categories. aurelle's three-layer styling engine goes deeper — combining core fashion principles, professional styling knowledge, and seasonal trend awareness into a single recommendation. Body shape awareness aurelle's body scan analyses your proportions and classifies your Kibbe body type — the system professional stylists use to recommend silhouettes, necklines, and fabric weights. A Dramatic Classic gets different suggestions than a Soft Natural, even from the same wardrobe. Learn more about body scan. Colour intelligence Beyond simple colour matching, aurelle understands colour temperature, contrast levels, and how colours interact on your specific skin tone. Your personal colour palette informs every suggestion — so you see outfits that make you look vibrant, not washed out. Style DNA Your Style Persona maps your aesthetic across eight dimensions — from minimalist to maximalist, classic to avant-garde. This isn't a quiz result that gathers dust; it actively shapes which combinations the AI suggests. As your style evolves, your Persona adapts with it. See how Style Persona works. Occasion awareness aurelle reads your calendar context — a Monday client meeting calls for different styling than a Saturday market trip. The AI adjusts formality level, layering, and accessory suggestions based on what your day actually looks like. Weather integration Outfits account for real-time weather at your location. On a day that starts at 8°C and peaks at 22°C, aurelle suggests a layered outfit with a shed strategy — a combination that works at both temperatures, with clear guidance on what to remove and when. Not a random combination The difference between an AI-generated outfit and a random outfit is the difference between a curated gallery and a shuffled photo library. aurelle's suggestions are built on actual styling principles: Colour theory. Complementary pairings, analogous harmonies, and intentional contrast — not just "these are both blue." Proportion balancing. Volume in the top half is balanced by structure below, and vice versa. Silhouette choices consider your body geometry, not a generic ideal. Formality matching. Every item has an inherent formality level. The AI ensures all pieces in an outfit sit within the same register — no trainers with a silk blouse unless your style deliberately mixes registers. Texture interplay. A chunky knit against smooth tailoring. Matte linen beside polished leather. Texture contrast creates visual depth from simple pieces. Wear history. Items you haven't worn recently get prioritised. Items you've rejected in similar combinations get deprioritised. The AI learns from your behaviour, not just your profile. Every outfit gets an AI-generated collage — a flat-lay image showing how your specific items look together. Not a generic illustration. Your actual clothes, arranged as a stylist would lay them out. Swipe through multiple options, save favourites to your lookbook, or tap any item to swap it. AI generation + Build Your Own AI outfit generation and manual creativity aren't either/or. aurelle gives you both. Use the AI for daily inspiration, then refine with Build Your Own — drag-and-drop any items from your wardrobe into custom outfits. Save them, plan them, share them. Available on every tier. Start from an AI suggestion and swap one piece. Start from scratch and build exactly what you want. The AI respects your choices and learns from them. Start your free trial 7 days free on Basic. No commitment, cancel anytime. See what your wardrobe can actually do. See Plans & Pricing ✦ Keep reading AI Travel Packing Every Feature Explained How to Actually Wear What You Already Own Best AI Wardrobe Apps 2026 aurelle in the Press Home How It Works Press Contact Privacy Terms Instagram © 2026 aurelle · Made with care in Europe --- # Body Shape Intelligence | aurelle URL: https://aurelle.app/features/body-scan aurelle ← Home Feature Styled for your body, not a mannequin. Most outfit suggestions ignore the person wearing them. aurelle's body shape intelligence understands your proportions, your structure, and the areas you want to highlight or minimise — then styles you accordingly. How it works aurelle's body profile is built through a guided questionnaire — no photos, no measurements with a tape measure. You answer questions about: Height and general frame. Petite, average, or tall. Small-framed, medium, or broad. Body shape. Where you naturally carry width and volume — shoulders, waist, hips. aurelle maps this to recognised body shape categories while understanding that most real bodies don't fit neatly into a single box. Proportions. Relative torso and leg length. Waist position (high, natural, low). These proportions determine which hemlines, rise heights, and tucking strategies create the most balanced silhouette for you. Highlight and minimise areas. This is where body intelligence becomes personal. You tell aurelle which areas you want to draw attention to and which you'd prefer to de-emphasise. The AI respects your preferences without judgement — it's your body, your rules. The questionnaire takes about three minutes. You can update your profile at any time as your body, preferences, or comfort level changes. Kibbe-informed styling aurelle's body intelligence draws on the Kibbe body type system — the framework used by professional image consultants to recommend silhouettes, fabrics, and styling details based on bone structure, flesh distribution, and overall line. The Kibbe system goes beyond simple "apple, pear, hourglass" categories. It identifies 13 body types across a spectrum from sharp and angular (Dramatic) to soft and rounded (Romantic), with nuanced types in between — Soft Dramatic, Theatrical Romantic, Soft Classic, Flamboyant Natural, and more. Each type has distinct styling principles: Dramatic types are flattered by long, clean lines, sharp shoulders, and geometric cuts. Natural types suit relaxed, unconstructed silhouettes with soft shoulders and flowing fabrics. Classic types look best in balanced, symmetrical designs with moderate proportions and refined details. Gamine types are enhanced by juxtaposition — mixing sharp and soft, structured and playful. Romantic types shine in soft draping, rounded shapes, and fabrics that move with the body. aurelle uses your Kibbe classification to inform garment selection at a level most people wouldn't consciously apply. The right neckline for your bone structure. The hem length that balances your proportions. The fabric weight that complements your natural line. Kibbe is a starting point, not a cage. The AI uses your body type as one input among many — alongside your Style Persona , colour preferences, and occasion context. If your Kibbe type suggests structured blazers but your style leans relaxed, the AI finds the overlap: a blazer in a soft fabric, perhaps, or a structured piece in a relaxed silhouette. Your taste always takes priority over theory. Proportion balancing The most impactful styling decisions are often invisible. The difference between "this looks great" and "something's off" frequently comes down to proportion — and most people can't articulate what's wrong, they just feel it. aurelle handles this automatically: Hemline selection Skirt and trouser lengths that create the most balanced visual proportion for your specific leg-to-torso ratio. A midi skirt that hits at the ideal point on your calf. Trousers that break at the right length for your shoe height. Waistline placement High-waisted, mid-rise, or low-rise — chosen based on where your natural waist sits relative to your overall proportions. The AI recommends tucking strategies (full tuck, half tuck, untucked) that create the most flattering visual waistline. Volume distribution If your highlight areas are your shoulders, the AI suggests tops that add width or structure up top, balanced with streamlined bottoms. If you want to draw the eye to your waist, it creates hourglass silhouettes through belting, fit-and-flare shapes, or contrast between fitted and flowing pieces. Neckline matching V-necks, crew necks, boat necks, square necks — each interacts differently with your face shape, shoulder width, and bust. The AI selects necklines from your wardrobe that complement your specific frame. Privacy first Body data is among the most personal information an app can hold. aurelle treats it accordingly: Encrypted storage. Your body profile is encrypted at rest. It's processed only when generating outfit suggestions and never stored in plain text. Never shared. Your body data is never shared with third parties, never used for advertising, and never included in aggregated analytics. It exists solely to improve your styling recommendations. Never used for training. Your body profile is not used to train AI models. It's used only for your personal styling, in real time. Fully deletable. Delete your body profile at any time from Settings. The data is permanently removed — not archived, not retained. aurelle continues to work without it, just without body-aware suggestions. No photos required. The body profile is built from your questionnaire answers. aurelle never asks for body photos, selfies, or measurements that require a mirror or camera. Body intelligence is optional. You can use aurelle without completing a body profile. The AI still generates excellent outfits based on your Style Persona , colour preferences, weather , and calendar context. The body profile adds a layer of proportion-aware refinement — but it's your choice whether to enable it. Start your free trial 7 days free on Basic. Body profile included on Premium and Pro plans. See Plans & Pricing ✦ Keep reading Wardrobe Analytics Style DNA & Persona AI Outfit Generation Every Feature Explained aurelle in the Press Home How It Works Press Contact Privacy Terms Instagram © 2026 aurelle · Made with care in Europe --- # Build Your Own Outfits | aurelle URL: https://aurelle.app/features/build-your-own aurelle ← Home Feature Your wardrobe, your canvas. Build Your Own lets you drag, arrange, and compose outfits from your wardrobe on a freeform canvas. No AI rules, no algorithms — just your creativity and your clothes. Freeform arranging Browse your digitised wardrobe and pull any item onto the canvas. Move it, resize it, layer it over or under other pieces. Position a jacket draped across a top. Overlap a scarf with a neckline. Tuck a shirt into trousers. The canvas is yours — there are no grid constraints, no forced layouts. Every item appears as its actual product photo with the background removed, so you see your real clothes — not generic illustrations. Pinch to resize. Long-press to send an item behind or in front of another. Rotate accessories to the angle that looks right. Drag from wardrobe. Browse by category, colour, or season. Tap an item to add it to the canvas. Resize and position. Pinch to scale items up or down. Drag to place them exactly where you want. Layer freely. Stack items in any order — a coat over a top over a dress. Long-press to adjust the layer order. Unlimited items. Add as many pieces as your outfit needs — tops, bottoms, shoes, bags, jewellery, scarves, hats. No item limits on any tier. Save as outfit When your arrangement looks right, save it. The canvas is captured as an image — a flat-lay composition of your outfit, made from your actual garment photos. It's saved to your outfit library alongside your AI-generated outfits, with the same options to: Plan it — assign the outfit to a specific day on your calendar. Add it to a lookbook — organise your favourite creations into themed collections. Log it as worn — track when you wear your own creations, feeding your cost-per-wear analytics and wear history. Name and tag it — "Monday meeting look" or "Weekend brunch." Searchable later when you need inspiration. Style it your way Build Your Own is deliberately rule-free. The AI won't intervene, suggest changes, or flag that your colour combination is "unconventional." This is your creative space. Some outfits follow colour theory and proportion rules. Others break them intentionally. A clashing print combination that a styling algorithm would never suggest might be exactly your aesthetic. Build Your Own trusts your eye. AI and manual aren't either/or. Start from an AI-generated outfit and refine it on the canvas — swap a shoe, add a belt, adjust the layering. Or build from scratch and save alongside your AI suggestions. Both live in the same outfit library, planned and tracked the same way. Share it Export your Build Your Own creations as share-ready images. The exported image shows your flat-lay arrangement on a clean background with subtle aurelle branding — ready for Instagram Stories, feed posts, or sharing with friends. Instagram Stories format. Vertical aspect ratio, optimised for full-screen story viewing. Feed format. Square or 4:5, sized for Instagram and Pinterest grid posts. Direct share. Send via any messaging app straight from the export screen. Your outfit, your arrangement, your style — shared on your terms. Available on every tier Build Your Own is not a premium feature. It's available with unlimited use on every subscription tier — Basic, Premium, and Pro. We believe creative expression shouldn't be paywalled. Whether you use the AI, the canvas, or both, you have full access to your wardrobe as a creative tool. See full feature details. Start your free trial 7 days free on Basic. Build Your Own included on every plan, unlimited use. See Plans & Pricing ✦ Keep reading AI Outfit Collages AI Outfit Generation Every Feature Explained How to Actually Wear What You Already Own aurelle in the Press Home How It Works Press Contact Privacy Terms Instagram © 2026 aurelle · Made with care in Europe --- # Style DNA & Persona | aurelle URL: https://aurelle.app/features/style-persona aurelle ← Home Feature Your style, understood. Most apps ask you to pick from five preset aesthetics. aurelle learns your actual style — through what you like, what you skip, and what you wear — then uses it to personalise every outfit suggestion. Style DNA: swipe-based preference learning When you first join aurelle, you're shown a series of curated outfit images. Swipe right on looks you love. Swipe left on looks that aren't you. It takes about two minutes and feels more like browsing Instagram than filling out a questionnaire. Each swipe teaches the AI something specific about your taste. It's not just recording "likes this dress" — it's extracting patterns across multiple dimensions: the colour palette you gravitate toward, the silhouette shapes that catch your eye, the formality level you're drawn to, the textures and patterns that resonate. The images are carefully curated to cover a wide range of styles, body types, and occasions — so the AI can distinguish between what you love universally and what you love in specific contexts. Persona: your style in eight dimensions From your Style DNA swipes, aurelle builds a Style Persona — a multi-dimensional profile of your aesthetic taste, visualised as a radar chart across eight axes: Classic ↔ Avant-garde Do you lean toward timeless silhouettes or experimental shapes? Tailored blazers or deconstructed layers? Minimalist ↔ Maximalist Clean lines and neutral palettes, or bold prints, layered accessories, and colour mixing? Structured ↔ Relaxed Crisp tailoring and defined shoulders, or soft drapes, oversized fits, and fluid fabrics? Neutral ↔ Chromatic Black, white, beige, and navy as your foundation, or a wardrobe built around colour? Understated ↔ Statement Quiet luxury and subtle details, or pieces that announce themselves from across the room? Contemporary ↔ Vintage Current-season shapes and finishes, or vintage-inspired cuts, retro patterns, and heritage fabrics? Practical ↔ Decorative Function-first dressing where every item earns its place, or styling as self-expression with decorative elements? Uniform ↔ Eclectic A consistent daily formula with minor variations, or a wardrobe that shifts dramatically by mood and occasion? Your Persona isn't a label. It's a nuanced map of where you sit on each spectrum — and most people aren't at the extremes. You might be 70% minimalist but 80% chromatic: someone who loves clean lines but in bold colour. That combination produces very different outfit suggestions than "minimalist" alone. Always evolving Your Style Persona isn't frozen after the initial swipe session. It evolves continuously based on your actual behaviour: Outfits you wear. Every time you log an outfit as worn, the AI notes which stylistic elements you chose to actually put on your body — the strongest signal of true preference. Outfits you skip. When the AI suggests an outfit and you swipe past it, that's data too. Repeated skips of a particular style nudge your Persona away from it. Items you upload. The clothes you own tell a story. When you add new items to your wardrobe, the AI reads the stylistic signals — colour, structure, formality — and incorporates them. Build Your Own choices. When you create outfits manually , the combinations you choose reveal taste the AI couldn't infer from individual items alone. Seasonal shifts. Your style in July might differ from your style in December. The AI tracks these patterns and adjusts suggestions seasonally. You're not locked in. If your style changes — a new job, a move to a new city, a shift in what feels right — your Persona adapts naturally over a few weeks of new behaviour. You can also retake the Style DNA swipe session at any time for an immediate reset. How your Persona shapes suggestions Your Style Persona isn't a decorative profile card. It actively drives every outfit the AI generates: Colour selection. If your Persona leans chromatic, the AI suggests bolder colour combinations. If neutral, it builds around your core palette with occasional accent pieces. Silhouette choices. Structured Personas get more tailored combinations. Relaxed Personas see more fluid, oversized, and draped suggestions. Pattern mixing. Maximalist Personas get multi-pattern outfits where the AI carefully balances scale and contrast. Minimalist Personas see one pattern at most, used as a focal point. Formality calibration. Your Persona's formality range tells the AI how far to push or pull occasion-appropriate dressing. Some people dress up for the supermarket. Others dress down for the office. The AI learns which one you are. Risk tolerance. How often should the AI suggest combinations you haven't tried before? Your Persona's position on the uniform–eclectic spectrum controls this. Eclectic Personas see more experimental suggestions. Uniform Personas see refined variations on proven formulas. Aesthetic DNA moodboard Beyond the radar chart, aurelle generates an Aesthetic DNA moodboard — a visual collage that represents your style essence. It's built from the patterns the AI has learned about your taste: the colours, textures, moods, and references that define your personal aesthetic. The moodboard updates as your Persona evolves, giving you a visual mirror of how the AI sees your style. It's also a powerful tool for self-reflection — sometimes seeing your taste visualised reveals patterns you hadn't consciously noticed. Shareable Your Style Persona and Aesthetic DNA moodboard are exportable as a Style DNA card — a beautifully designed shareable image showing your radar chart, your dominant aesthetic traits, and your moodboard. Share it on Instagram Stories, send it to friends, or save it as a personal style reference. It's a conversation starter: "I'm 85% minimalist, 70% structured, and 90% chromatic — what are you?" Start your free trial 7 days free on Basic. Style DNA and Persona included on every plan. See Plans & Pricing ✦ Keep reading Weather-Aware Styling AI Outfit Generation Every Feature Explained How to Build a Capsule Wardrobe With AI aurelle in the Press Home How It Works Press Contact Privacy Terms Instagram © 2026 aurelle · Made with care in Europe --- # AI Travel Packing | aurelle URL: https://aurelle.app/features/travel-packing aurelle ← Home Feature Pack less. Look better. Tell aurelle where you're going and for how long. Get a day-by-day outfit plan built from your actual wardrobe — optimised for minimal packing and maximum style. How it works Enter your trip Destination, dates, and what's on the agenda — business meetings, sightseeing, a dinner reservation, a beach day. aurelle pulls weather forecasts automatically. AI builds your plan A day-by-day outfit plan generated from your wardrobe. Each day's outfit matches the weather, the occasion, and your personal style — with AI collages showing every look. Pack the checklist A consolidated packing list that deduplicates across days. Items that appear in multiple outfits are listed once. Nothing forgotten, nothing over-packed. Smart reuse: fewer items, more outfits The secret to packing light isn't leaving things behind — it's choosing items that work across multiple days and occasions. aurelle's travel engine is optimised for maximum outfit variety from minimum items . A pair of tailored trousers that works for Tuesday's meeting and Thursday's dinner. A versatile layer that bridges a cool morning walk and a warm afternoon. A top that dresses up with a scarf and down without one. The AI actively prioritises multi-day items when building your plan. For a 7-day trip, you might pack 12 items and have 7 distinct, styled outfits — each appropriate for the day's weather and schedule. No "I brought this for one dinner and it took up half my suitcase" regrets. Every travel outfit gets an AI collage — so you can see exactly how Day 3's look comes together before you pack. Scroll through the full trip plan, swap items you'd rather leave at home, and watch the AI recalculate the remaining outfits around the change. Weather-aware, day by day A packing list that ignores weather is just a clothing list. aurelle pulls forecast data for your destination and plans accordingly: Temperature range. Not just the daily high — aurelle considers morning, afternoon, and evening temperatures. A day that starts at 12°C and ends at 26°C gets a layered outfit with a clear shed strategy. Rain contingencies. If rain is forecast for Wednesday, that day's outfit includes a waterproof layer. Shoes are adjusted. The AI won't suggest your suede loafers on a wet day. Humidity and wind. Lightweight breathable fabrics for humid destinations. Structured layers for windy coastal trips. The AI matches fabric weight and construction to conditions. Indoor-outdoor transitions. A morning of air-conditioned meetings followed by an outdoor lunch. The AI plans for both contexts within a single outfit. Layering strategies that actually work aurelle doesn't just suggest "bring a jacket." It builds layered outfits where each layer is intentional: Base layer — works as a standalone outfit for the warmest part of the day. Mid layer — adds warmth for morning and evening transitions. Chosen to complement the base aesthetically, not just thermally. Outer layer — weather protection. Coordinated with the full outfit so you look styled with the coat on, not just underneath it. The shed strategy tells you what to remove and when — so you go from "bundled for the morning commute" to "styled for the afternoon" by taking off one piece, not restructuring your entire look. Occasion planning built in Travel isn't one-note. A business trip with a free Saturday. A holiday that includes a formal dinner. A conference with networking events. aurelle's travel planner handles mixed-occasion trips by: Assigning a formality level to each day based on your agenda. Ensuring key items bridge occasions — a blazer that works for the Tuesday presentation and Saturday's restaurant. Flagging when you need a single-purpose item (a cocktail dress for one evening) so you can decide whether it's worth the suitcase space. Edit, swap, and make it yours The AI plan is a starting point, not a mandate. Swap any item on any day. Replace an entire day's outfit. Add a bonus outfit for an event that wasn't in the original plan. Every change triggers a recalculation — the AI adjusts the remaining days to maintain packing efficiency and style coherence. Prefer to build your travel wardrobe entirely by hand? Use Build Your Own to create each day's outfit manually, and let aurelle generate the consolidated packing checklist from your selections. Start your free trial 7 days free on Basic. Travel packing is available on Pro, or with token packs on any plan. See Plans & Pricing ✦ Keep reading AI Outfit Generation Every Feature Explained How to Build a Capsule Wardrobe With AI Best AI Wardrobe Apps 2026 aurelle in the Press Home How It Works Press Contact Privacy Terms Instagram © 2026 aurelle · Made with care in Europe --- # Wardrobe Analytics | aurelle URL: https://aurelle.app/features/wardrobe-analytics aurelle ← Home Feature Know your wardrobe like never before. aurelle tracks how you use your wardrobe and turns that data into insights — so you can make smarter decisions about what to keep, what to wear more, and what to buy next. Cost-per-wear The real cost of a garment isn't its price tag — it's how much you paid divided by how many times you've worn it. A €200 jacket worn 80 times costs €2.50 per wear. A €30 sale top worn twice costs €15 per wear. The "bargain" was six times more expensive in practice. aurelle calculates cost-per-wear automatically for every item in your wardrobe: Enter the purchase price when you add an item (optional but recommended). Log wears each time you wear the outfit — either manually or by confirming planned outfits. Watch the cost drop with every wear. The item's cost-per-wear updates in real time on its detail page. €2.40 Navy blazer Worn 75 times €18.50 Sequin top Worn 2 times €0.90 White t-shirt Worn 120 times Cost-per-wear reframes how you think about purchases. It shifts the question from "is this cheap enough to buy?" to "will I wear this enough to justify it?" That single shift transforms shopping habits. Most worn vs forgotten Your wardrobe divides naturally into three tiers: Heavy rotation. The 15–20 items you reach for constantly. These are your wardrobe heroes — the pieces that fit well, match everything, and make you feel good every time. aurelle identifies them so you know what's worth replacing when they wear out. Occasional use. Items worn periodically for specific occasions — a cocktail dress, a winter coat, sport-specific gear. These earn their place despite lower wear counts. Forgotten. Items unworn for 60, 90, or 180+ days with no upcoming plans. These are the pieces silently consuming wardrobe space. aurelle surfaces them so you can make a conscious decision: restyle them into new outfits , or let them go. Forgotten item nudges. When an item hasn't been worn in 60+ days, the AI starts incorporating it into outfit suggestions — giving it another chance with fresh combinations you might not have considered. If you keep skipping it, aurelle flags it as a donation candidate with a gentle prompt. Wardrobe gap analysis This is where analytics becomes genuinely actionable. aurelle analyses your entire wardrobe and identifies the specific items that would unlock the most new outfit combinations if added. It's not a generic "you need a white shirt" recommendation. It's calculated from your actual wardrobe: "A mid-weight navy blazer would create 14 new outfit combinations with items you already own." "A pair of tan ankle boots would extend 8 current outfits into autumn and winter." "A lightweight scarf in your dominant colour palette would add a third-piece option to 11 existing looks." Gap analysis turns shopping from browsing into problem-solving. Instead of wandering a shop hoping something catches your eye, you know exactly what you're looking for — and why it matters. Every purchase fills a functional gap and increases the total outfit count from your wardrobe. Seasonal rotation aurelle tracks seasonal wear patterns and helps you manage the transition between seasons: What to store. Items that haven't been worn in the current season and won't be relevant for the next 3–4 months. These can go into storage to free up daily wardrobe space. What to surface. Items from last year's corresponding season that you might have forgotten about. "You wore this linen dress 8 times last summer — it's ready for another season." Transition pieces. Items that bridge seasons — a light jacket, a versatile layer, a mid-weight knit. The AI identifies which pieces in your wardrobe work hardest during seasonal transitions. Seasonal rotation data accumulates over time. After a full year of tracking, aurelle gives you a complete picture of which items earn year-round space and which are truly seasonal. Smart decisions: buy less, wear more The cumulative effect of wardrobe analytics is a fundamental shift in how you relate to your clothes: Buy with data. Gap analysis tells you what will actually add value. Cost-per-wear history shows you which price points deliver the best long-term value for your lifestyle. Wear with intention. Forgotten item surfacing and AI restyling suggestions help you use more of what you own, reducing the "nothing to wear" feeling. Donate with confidence. When analytics show an item has been unworn for 6+ months, consistently skipped in suggestions, and has no seasonal relevance coming up — you can let it go knowing it's the right call, not an impulse purge. Track progress. Your wardrobe utilisation percentage — the share of your wardrobe worn in the past 90 days — is a single number that captures how well your wardrobe is working. Watch it climb as you restyle forgotten items and make smarter additions. Analytics build over time. The longer you use aurelle, the richer the insights. After 30 days, you have wear frequency data. After 90 days, cost-per-wear becomes meaningful. After a full year, seasonal patterns, wardrobe utilisation trends, and gap analysis are fully informed. Start tracking now — future you will thank you. Start your free trial 7 days free on Basic. Core analytics included on every plan. Advanced analytics on Premium and Pro. See Plans & Pricing ✦ Keep reading Body Shape Intelligence AI Outfit Generation How to Actually Wear What You Already Own How to Build a Capsule Wardrobe With AI aurelle in the Press Home How It Works Press Contact Privacy Terms Instagram © 2026 aurelle · Made with care in Europe --- # Weather-Aware Styling | aurelle URL: https://aurelle.app/features/weather-styling aurelle ← Home Feature Dressed for the day, whatever the weather. aurelle checks the forecast before generating your outfits — so every suggestion is appropriate for the actual conditions outside, not just the season on the calendar. Real-time forecast integration Every morning, before aurelle generates your outfit suggestions, it pulls the weather forecast for your location. Not a vague seasonal assumption — the actual conditions you'll experience today. Temperature range. Morning low, afternoon high, and evening temperature. The AI doesn't dress you for the daily average — it dresses you for the full arc of the day. Precipitation. Rain probability, intensity, and timing. A 20% chance of afternoon drizzle is handled differently than a full-day downpour. Wind and humidity. Wind chill adjusts the effective temperature. High humidity changes which fabrics feel comfortable. The AI factors both in. UV index. On high-UV days, the AI favours items with coverage and may suggest accessories like hats or sunglasses from your wardrobe. The forecast data updates automatically based on your device location. Travelling? The AI adapts to wherever you are — no manual city changes needed. Layering intelligence The hardest weather to dress for isn't extreme cold or extreme heat — it's the days in between. A morning at 9°C that becomes a 23°C afternoon. A chilly office under aggressive air conditioning followed by a warm walk home. These are the days that defeat a single-layer outfit. aurelle's shed strategy solves this with intentional layering: Base layer — a complete, standalone outfit that works at the day's warmest temperature. You shouldn't look undressed when you remove your outer layers. Mid layer — adds warmth for cooler periods. Chosen to complement the base visually, so you look styled with it on — not like you grabbed the nearest jumper. Outer layer — protection for the coldest part of the day or for rain. The AI ensures it works with the full outfit, not just the top layer. Each suggestion includes a clear shed note: "Remove the blazer by midday as it warms to 21°C." You know what to take off and when, without guessing. The shed strategy isn't just about temperature. It also considers your schedule. If your calendar shows a client meeting at 10am and a park lunch at 1pm, the AI ensures the base layer is meeting-appropriate and the shed transition works for a casual outdoor setting. Rain contingency When rain is in the forecast, the AI adjusts your outfit at every level: Waterproof outer layer. If you own a rain jacket, trench coat, or water-resistant coat, it's prioritised for rainy days. The AI won't suggest your wool blazer when a downpour is expected. Footwear adjustment. Suede loafers are replaced with water-resistant alternatives from your wardrobe. Trainers over sandals. Boots over ballet flats. The AI checks material tags and makes sensible swaps. Fabric awareness. Silk and untreated leather are deprioritised on wet days. The AI favours fabrics that handle moisture — cotton, synthetics, treated wool — without you having to think about it. Accessory suggestions. If you have an umbrella, hat, or waterproof bag in your wardrobe, the AI adds them to rainy-day outfits. Seasonal awareness Weather styling goes beyond today's forecast. aurelle understands seasonal context and adjusts its styling approach accordingly: Fabric weight Lightweight linen and cotton in summer. Heavier wool, cashmere, and knits in winter. Mid-weight fabrics for transitional seasons. The AI matches fabric weight to both temperature and seasonal expectations — because a linen blazer at 15°C in October feels different than at 15°C in May, even if the thermometer reads the same. Colour palette shifts Your wardrobe's colour palette naturally shifts with seasons. Rich, warm tones in autumn. Cool, bright tones in summer. The AI doesn't impose a seasonal palette, but it does lean into the colours that feel contextually right — while still respecting your personal colour preferences . Seasonal item rotation Heavy coats don't appear in July suggestions. Sundresses don't surface in January. The AI automatically rotates seasonal items in and out of the suggestion pool based on both weather data and calendar season, so your daily options always feel relevant. Weather styling works across every aurelle feature. Your daily outfit suggestions , travel packing plans , and weekly outfit planning all factor in weather. It's not a separate mode — it's built into every recommendation the AI makes. Start your free trial 7 days free on Basic. Weather-aware styling included on every plan. See Plans & Pricing ✦ Keep reading Style DNA & Persona AI Outfit Generation AI Travel Packing Every Feature Explained aurelle in the Press Home How It Works Press Contact Privacy Terms Instagram © 2026 aurelle · Made with care in Europe --- # aurelle for Conscious Curators — Buy Less, Wear More | aurelle URL: https://aurelle.app/for/conscious-curators aurelle ← Home aurelle for Conscious Curators Buy less. Wear more. The most sustainable wardrobe decision isn't buying organic cotton. It's wearing the clothes you already own for longer. aurelle helps you see what you have, use what you've forgotten, and only buy what genuinely fills a gap. "I shop with intention now. I own less, but better." The conscious wardrobe problem Research from Heriot-Watt University confirms that wardrobe apps help people buy less and wear existing clothes more. The average European woman owns 100–148 items of clothing but regularly wears only a fraction. The rest sits in the closet — forgotten, underutilised, and eventually discarded. The issue isn't overconsumption. It's under-utilisation. You don't need fewer clothes. You need to know what you have, see how it combines, and understand what's actually missing. 80% of your closet may be unworn regularly 30% of purchases duplicate what you already own 9 months longer wear cuts carbon footprint 20–30% How aurelle supports intentional fashion Wardrobe Analytics See what you actually wear — and what you don't. Cost-per-wear tracking reveals which items earn their place and which gather dust. Seasonal distribution shows gaps and redundancies. Forgotten item alerts surface pieces you haven't worn in months, giving them a second chance before you consider replacing them. Wardrobe Gap Analysis Before you buy anything new, aurelle identifies what's genuinely missing from your wardrobe — not what's trending, not what's on sale, but what would create the most new outfit combinations with what you already own. Every purchase becomes an investment, not an impulse. AI-Generated Outfit Variety The three-layer styling engine creates combinations you wouldn't have thought of yourself. That blazer you only wear with jeans? It works with that skirt, too. The AI finds connections across your wardrobe that maximise how much you wear of what you already own — reducing the need to buy new. Build Your Own — Experiment Without Buying The unlimited drag-and-drop canvas lets you test new combinations from your existing wardrobe. See if that outfit works before getting dressed. Discover combinations you'd never have tried. Every outfit you create from existing items is one less reason to shop. Smart Shopping When You Do Buy When gap analysis identifies a genuine need, aurelle's smart shopping searches retailers including H&M, ASOS, Zalando, and Mango — finding specific items that fill the gap. You buy with purpose, knowing exactly why you need the piece and how many new outfits it will unlock. Sustainability through visibility aurelle isn't a sustainability app with a green badge and a guilt trip. It's a practical tool that makes your existing wardrobe more visible, more useful, and more versatile — which happens to be the single most effective sustainability action you can take with your clothes. Wearing what you already own for 9 months longer reduces your clothing carbon footprint by 20–30%. aurelle makes that easy, not virtuous. The right plan for conscious curators Premium (€14.99/month): Wardrobe analytics, gap analysis, and 15 AI outfits per week. See what you own, understand what you need, and maximise what you wear. Pro (€24.99/month): Everything in Premium plus budget tracker, wishlist alerts, and 30 AI outfits per week. For curators who treat their wardrobe as a long-term project. Both include a 7-day free trial. All plans include AI collages and unlimited Build Your Own. Launched 8 June 2026 Start with a 7-day free trial on Basic. See Subscription Plans ✦ Home For Professionals For Style Explorers Compare Apps Privacy Terms © 2026 aurelle · Made with care in Europe --- # aurelle for Professionals — AI Outfit Planning for Work | aurelle URL: https://aurelle.app/for/professionals aurelle ← Home aurelle for Professionals Stop wasting mornings deciding what to wear. Full wardrobe, no time to think. aurelle plans your outfits for the week — calendar-aware, weather-ready, zero decisions required. You've got meetings to prepare for, not outfits. "I feel put-together, effortlessly." The professional's morning problem You have a wardrobe full of perfectly good clothes. You have a meeting at 9, a client lunch at 12, and drinks at 7. You're standing in front of the closet at 7:15 trying to find an outfit that works for all three — while checking the weather and wondering if that blazer is too warm for 18 degrees. This isn't a wardrobe problem. It's a logistics problem. And logistics is exactly what AI is good at. How aurelle works for your professional life Calendar-smart formality aurelle connects to your calendar and adjusts outfit formality automatically. Board meeting at 9? Polished and structured. Casual Friday drinks? Relaxed but intentional. The AI reads your day and dresses you for it. Weather-aware layering A three-layer shed strategy builds outfits where each layer works as a standalone look. Cool morning commute, warm afternoon, air-conditioned office — every scenario covered. No more carrying a jacket you didn't need or freezing because you left one behind. Weekly outfit planning Get styled for the entire week on Sunday evening. Review, swap, save. When Monday morning comes, the decision is already made. aurelle tracks what you've worn recently so you don't accidentally repeat last Tuesday's outfit. AI collages that save time Every outfit comes with an AI-generated collage showing how the items look together. No more mental guesswork. See the combination, approve it, get dressed. The entire decision takes 10 seconds instead of 10 minutes. Build Your Own for creative days When you do want to experiment — a new combination for a special event, a creative Friday look — Build Your Own gives you an unlimited drag-and-drop canvas. No limits, no tokens, available on every plan. The numbers that matter The average professional spends 10–15 minutes choosing an outfit each morning. That's over 60 hours per year — more than a full work week — spent on a decision that AI can make in 3 seconds. aurelle doesn't just save time. It removes a category of daily decision fatigue entirely. Three plans, all with free trials Basic (€3.99/month, 7-day trial): 5 AI outfits per week. Enough for a lighter schedule. Premium (€14.99/month, 7-day trial): 15 AI outfits per week. Calendar + analytics. The professional's sweet spot. Pro (€24.99/month, 7-day trial): 30 AI outfits per week. Travel packing for business trips. Gap analysis for wardrobe investment. All plans include AI collages on every outfit and unlimited Build Your Own. Launched 8 June 2026 Start with a 7-day free trial. See Subscription Plans ✦ Home For Style Explorers For Conscious Curators Compare Apps Privacy Terms © 2026 aurelle · Made with care in Europe --- # aurelle for Style Explorers — Discover Your Style DNA | aurelle URL: https://aurelle.app/for/style-explorers aurelle ← Home aurelle for Style Explorers Discover who you are when you get dressed. You know you have taste. You just haven't named it yet. aurelle helps you discover your Style DNA, map your aesthetic, and build a signature look that evolves with you — not against you. "I'm becoming the version of myself I always wanted to be." The style explorer's challenge You save inspiration on Pinterest. You follow fashion accounts. You know what you like when you see it. But translating that into your own wardrobe — with your own body, your own budget, your own life — feels like a gap you can't quite close. Most wardrobe apps catalogue your clothes. aurelle helps you understand your style — and then uses that understanding to dress you better every day. Your style identity, visualised Style Persona A personalised style questionnaire captures your fit preferences, lifestyle, colour loves and avoids, favourite brands, and aesthetic direction. aurelle maps your taste across 8 dimensions and visualises it as a radar chart — your unique style fingerprint. It evolves as your taste evolves. Aesthetic DNA Moodboard Your Style Persona comes with an AI-curated Aesthetic DNA moodboard — a visual representation of where your style sits. Not what's trending. Not what an algorithm thinks you should wear. What actually resonates with you, based on your preferences and choices. Body Scan with Kibbe Classification An optional body scan analyses your proportions and maps you to a Kibbe body type — a well-established classification system that connects body geometry to clothing that naturally flatters. Every outfit recommendation considers your body alongside your taste. AI Styling That Learns aurelle's three-layer engine doesn't just suggest random combinations. It uses fashion rules (colour theory, proportion, occasion), professional styling knowledge, and seasonal trends — all filtered through your personal Style DNA. The more you use it, the more it refines. Swipe past what doesn't feel right. Save what does. The AI notices. Build Your Own Canvas When you want to experiment freely — test a new combination, push the boundaries of your comfort zone, or create something entirely your own — Build Your Own gives you an unlimited drag-and-drop canvas. AI generates suggestions; you create art. Style discovery, not style prescription aurelle is deliberately not prescriptive. It doesn't tell you "you should wear this." It helps you see what's possible — with the clothes you already own, the body you actually have, and the taste that's uniquely yours. The AI is a mirror, not a dictator. Start exploring Style DNA, Body Scan, and Aesthetic DNA are available on Premium (€14.99/month) and Pro (€24.99/month). Both include a 7-day free trial — enough time to build your Style Persona and see your radar chart. Launched 8 June 2026 Start with a 7-day free trial on Premium. See Subscription Plans ✦ Home For Professionals For Conscious Curators Compare Apps Privacy Terms © 2026 aurelle · Made with care in Europe --- # How aurelle Styles You | aurelle URL: https://aurelle.app/how-aurelle-styles aurelle ← Home Styling Philosophy The art and science of getting dressed. Most wardrobe apps treat outfit generation as a matching puzzle — find items that don't clash, present them as a list. aurelle treats it as styling. The difference is everything. On this page It starts with you Colour theory Proportion & silhouette Occasion intelligence Weather integration Style DNA The fashion knowledge base It starts with you A beautiful outfit on the wrong person is just clothes. Styling starts with understanding the person wearing them — and aurelle builds that understanding across three dimensions before generating a single suggestion. Your body Your body profile captures your shape, proportions, and the areas you want to highlight or minimise. aurelle uses the Kibbe body type system — the same framework professional image consultants use — to understand your bone structure, how you carry volume, and which silhouettes create the most flattering lines on your specific frame. This isn't vanity. It's physics. A blazer with sharp, structured shoulders looks powerful on an angular frame and overwhelming on a soft one. A fluid midi skirt that flatters one body geometry shortens another. The same garment tells a different story on every body. aurelle reads that story before choosing items. Your colours Everyone has a natural colour palette — the tones that make their skin look vibrant rather than washed out. Warm undertones. Cool undertones. High contrast between hair and skin, or low. aurelle's colour intelligence goes beyond generic seasonal analysis to understand how specific colours in your wardrobe interact with your complexion. The result: outfit suggestions where the colour choices feel intentional. A top that brings warmth to your face rather than draining it. A scarf that echoes the undertone of your favourite jacket. Colour harmony that you feel even if you can't name the theory behind it. Your taste Through the Style DNA system , aurelle maps your aesthetic preferences across eight dimensions — from classic to avant-garde, minimalist to maximalist, structured to relaxed. This isn't a label. It's a nuanced profile that shapes every suggestion. A woman who scores 80% minimalist and 90% chromatic gets very different outfits than one who scores 80% minimalist and 20% chromatic — even from the same wardrobe. The first sees clean silhouettes in bold colour. The second sees clean silhouettes in muted neutrals. Same taste axis, completely different expression. Colour theory Professional stylists don't just avoid clashing colours. They use colour relationships deliberately — to create mood, draw the eye, balance proportions, and express personality. aurelle's colour engine applies these same principles across your wardrobe. Warm and cool Every colour has a temperature. A blue can lean warm (teal, periwinkle) or cool (navy, cobalt). A red can be warm (tomato, rust) or cool (burgundy, berry). aurelle understands the temperature of every item in your wardrobe and creates combinations where temperatures harmonise — or contrast intentionally. Complementary and analogous Complementary colours (opposites on the colour wheel) create energy and visual interest. Analogous colours (neighbours on the wheel) create calm and sophistication. aurelle uses both strategies, choosing based on the occasion and your Style DNA. A Saturday brunch might get an analogous palette of earth tones. A Friday dinner might get a complementary pop — a rust blazer against a teal top. Tonal dressing One of the most sophisticated colour techniques is tonal dressing — building an outfit from different shades and textures of the same colour family. A cream knit with ivory trousers and a camel coat. Charcoal, slate, and ash grey layered together. It looks effortless but requires precise colour awareness across your wardrobe. aurelle identifies tonal opportunities that would take a human stylist hours to find across 200 items. Neutral anchoring Most wearable outfits anchor in neutrals and introduce colour through one or two strategic pieces. aurelle balances the ratio based on your Persona — chromatic users get more colour, neutral users get less — but always with an intentional structure, not random distribution. Proportion & silhouette If colour is what people notice first, proportion is what makes them think "that looks right " without knowing why. Proportion is the invisible architecture of an outfit. Volume balancing A wide, voluminous top needs a streamlined bottom. A fluid, flowy skirt needs a fitted or tucked top. Volume on both halves creates shapelessness. aurelle's proportion engine ensures that every outfit has deliberate volume distribution — creating a silhouette that looks composed, not accidental. Hemline logic Where a skirt or trouser ends relative to your body creates a visual line that either lengthens or shortens. For your specific leg-to-torso ratio, certain hemlines create more balanced proportions than others. A midi that ends at mid-calf elongates one frame and truncates another. aurelle calculates the optimal cut points from your body profile and selects items accordingly. The rule of thirds Outfits that split the body into equal halves (50/50) look static. Outfits that create a one-third to two-thirds visual ratio look dynamic and flattering. aurelle naturally gravitates toward this proportion — a cropped jacket over a longer dress, a tucked top that creates a short-over-long ratio, high-waisted trousers that shift the visual waistline upward. Kibbe-informed decisions Your Kibbe body type tells aurelle which structural choices flatter you specifically. Sharp, angular types get defined edges and geometric cuts. Soft, curved types get draped fabrics and rounded shapes. Natural types get unconstructed relaxed fits. Every silhouette decision is informed by your frame, not a generic ideal. Occasion intelligence The right outfit for a Monday board meeting is wrong for a Sunday farmers' market — even if both are "nice" outfits. Occasion awareness is what separates a wardrobe app from a stylist. The formality spectrum aurelle maps every item in your wardrobe to a formality level — from athleisure to formal. When generating outfits, it ensures all items in a combination sit within the same formality register. No trainers with a silk blouse. No cocktail dress with a hiking jacket. Unless your Style DNA explicitly favours that kind of contrast — in which case, the AI leans in. Calendar awareness When you have a calendar event, aurelle reads the context and adjusts. A "client presentation" gets structured, professional suggestions. A "birthday dinner" gets something elevated and expressive. A "work from home" day gets comfort-forward options that still look put-together for unexpected video calls. Dress code matching Beyond individual events, aurelle understands recurring patterns. If your Tuesdays consistently have client-facing meetings and your Fridays are internal, the AI adjusts its Tuesday and Friday suggestions differently — without you telling it each time. Weather integration Weather-aware styling is about more than adding a coat when it's cold. It's about building outfits that work across the entire day's conditions. The layering strategy On a day that starts at 8°C and ends at 22°C, aurelle builds a three-layer outfit with a specific shed strategy. The base layer works as a standalone outfit for the afternoon. The mid layer adds warmth for the morning. The outer layer handles the cold start. Each layer is chosen not just for temperature but for visual coherence — so you look styled at every stage of undressing. Fabric weight awareness A cotton blazer and a wool blazer are both blazers, but they're appropriate in different seasons and temperatures. aurelle tags fabric weight on every item and matches it to conditions. Linen in summer, cashmere in winter, mid-weight cotton in the transitions. The right fabric in the wrong weight undermines an otherwise perfect outfit. Seasonal palette shifts Your wardrobe's colour mood naturally changes with seasons. Rich burgundies and forest greens in autumn. Crisp whites and soft pastels in spring. aurelle leans into these seasonal instincts without overriding your personal palette — finding the intersection between what feels seasonally right and what works with your colours. Style DNA Every styling decision above — colour, proportion, formality, weather — is filtered through your Style DNA . This is what makes aurelle's suggestions feel like yours , not a generic "fashion AI." Style DNA starts with a two-minute swipe session and evolves continuously. Every outfit you wear deepens the AI's understanding. Every outfit you skip adjusts it. After a few weeks, the AI doesn't just know what you like — it knows what you like on Mondays vs Saturdays, in summer vs winter, for meetings vs dinners. The result is an AI that develops a taste profile as nuanced as a personal stylist who has worked with you for months. Not a quiz result. Not a static label. A living model of your aesthetic that shapes every suggestion in real time. The fashion knowledge base Behind every aurelle suggestion is a proprietary fashion knowledge base — a structured collection of styling principles built from professional fashion education, editorial styling practice, and real-world wearability testing. This knowledge base operates on three layers: Layer 1: Core fashion rules. The foundational principles that professional stylists learn — colour theory, proportion, balance, fabric behaviour, garment construction. These are the rules that make an outfit look "right." Layer 2: Professional styling knowledge. The nuanced, experience-based insights that separate a skilled stylist from someone who just knows the rules. When to break a rule. How to make a budget item look expensive. How to balance a busy print with a quiet partner. How to dress a proportional challenge into an advantage. Layer 3: Seasonal trend awareness. Current editorial direction, emerging colour palettes, silhouette shifts. Not trend-chasing — but awareness that fashion exists in a cultural moment, and outfits that acknowledge that moment feel more current. This is not a generic algorithm. Most wardrobe apps use simple matching rules — "these colours don't clash" or "this is a complete outfit (top + bottom + shoes)." aurelle's knowledge base encodes the kind of thinking a professional editorial stylist applies when putting together a magazine shoot — then personalises it for your body, your wardrobe, and your life. That's the difference between a combination and an outfit. Experience it yourself 7 days free on Basic. See what happens when AI understands not just your wardrobe, but you. Start Your Free Trial ✦ Keep reading AI Outfit Generation Style DNA & Persona Body Shape Intelligence Every Feature Explained How to Build a Capsule Wardrobe With AI aurelle in the Press Home How It Works Press Contact Privacy Terms Instagram © 2026 aurelle · Made with care in Europe --- # How aurelle Works — Every Feature Explained | aurelle URL: https://aurelle.app/how-it-works aurelle ← Home How It Works Every feature, explained. aurelle is an AI-powered personal styling app that digitises your wardrobe and generates daily outfit recommendations. This page explains every feature in detail — what it does, how it works, and which plan it's available on. On this page Wardrobe digitisation (5 methods) AI outfit generation (three-layer engine) AI outfit collages Build Your Own Weather-aware styling Calendar-smart outfits Style Persona & Aesthetic DNA Body Scan & Kibbe classification Discover & Smart Shopping Travel packing Wardrobe analytics Lookbooks & outfit history Magic Start onboarding Languages & privacy Plans & pricing 1. Wardrobe digitisation — seven ways to add your clothes Every wardrobe app starts with digitising your clothes. aurelle offers seven methods — more than any competitor — because the faster you can build your digital wardrobe, the sooner the AI can style you. Camera capture Photograph any garment and AI analyses the image instantly: category, subcategory, colours, fabric, pattern, formality level, warmth rating, season, and fit type. Each item receives a clean AI-generated flat-lay image with a neutral background. Bulk upload Select multiple photos from your gallery and upload them in one batch. AI processes each image with the same detailed analysis. Available on Premium and Pro plans. Premium & Pro Order screenshot import Screenshot a purchase confirmation email or order page. AI reads the product details from the image — brand, item name, colour — and creates the wardrobe entry automatically. Available on Premium and Pro. Premium & Pro Clip from web Browse a product page in your phone's browser, tap Share, and select aurelle. The app extracts the product image and details from the URL and adds it to your wardrobe. Works with most major retailers. Outfit dissection Upload a photo of yourself wearing an outfit. AI identifies and separates the individual garments — top, bottom, shoes, accessories — and adds each one to your wardrobe as a separate item. Community search Search a shared catalogue of commonly owned items. Find your exact piece (brand, colour, style) and add it with one tap — no photography needed. Magic Start (seed wardrobe) New users can choose from 75 curated starter items across three tabs: Basics (25 unisex essentials), Fluid & Draped (25 softer silhouettes), and Structured & Tailored (25 crisp, formal pieces). Selected items are added instantly with full AI metadata. Seed items are always free and never count towards your wardrobe item limit — giving you an effective 100+ item wardrobe on Basic (50 own items + unlimited seed). All plans — seed items are free 2. AI outfit generation — the three-layer styling engine This is aurelle's core intelligence. When you open the app each morning, AI generates outfit recommendations composed entirely from your own wardrobe items. The engine operates on three layers: Layer 1: Core fashion rules Colour theory (complementary, analogous, and neutral palettes), proportion balancing (structured top with relaxed bottom and vice versa), occasion-appropriate formality, and fabric-season alignment. These are the fundamental principles that prevent a winter coat being paired with shorts. Layer 2: Professional styling knowledge Distilled from leading fashion authorities via a RAG (retrieval-augmented generation) knowledge pipeline. This includes proportional dressing, Kibbe body type styling, colour-season analysis, and European occasion dressing conventions. The AI doesn't just follow rules — it applies the kind of nuanced judgment a trained human stylist would. RAG knowledge: Premium & Pro Layer 3: Seasonal trend integration Quarterly-updated trend data mapped against body types with SUITS / CAUTION / SKIP guidance. Not trend-chasing — trend-informed. The AI won't suggest something that's trending if it doesn't suit your body or Style DNA. The engine also considers your outfit history (avoiding repetition), your feedback (likes and skips), and your preferences (colours you love, styles you avoid). Each batch generates 3–5 outfit options. You choose, swap individual items if needed, and go. 3. AI outfit collages Every AI-generated outfit comes with a visual collage — a rendered image showing how the items look together, composed from your real wardrobe photos. This eliminates the mental guesswork of imagining whether a top works with those trousers. You see it before you wear it. Collages are generated by aurelle's editorial AI and are included on every outfit, on every plan. There is no limit and no token cost for collages. All plans — every outfit 4. Build Your Own A full-screen drag-and-drop canvas where you mix and match any items from your wardrobe to create outfits manually. Drag a top, drop a bottom, add shoes and accessories — position them freely on the canvas and save the result. Build Your Own is unlimited on every plan, with no token cost. It exists alongside AI generation — use AI when you want guidance, Build Your Own when you want creative freedom. Both approaches save to the same outfit collection and lookbooks. All plans — unlimited, no tokens 5. Weather-aware styling Every outfit considers real-time weather data from OpenWeatherMap: temperature (morning, midday, afternoon), humidity, rain probability, and wind. The engine uses feels-like temperature rather than raw readings for accuracy. Layered shed strategy When the day crosses 2 or more temperature thresholds (10°C, 16°C, 22°C), the AI builds a three-layer outfit where each layer works as a standalone look. The weatherNote describes the shed strategy: "Remove the blazer after 11am when it warms to 18°C; the cotton shirt underneath works on its own." No more carrying unnecessary layers or being caught underdressed. All plans 6. Calendar-smart outfits Connected to your Google Calendar, aurelle reads your events and adjusts formality automatically. A morning with "Board Meeting" triggers structured, professional styling. An evening with "Dinner with Anna" shifts to relaxed but polished. No events? Casual default based on your Style DNA. Premium & Pro 7. Style Persona & Aesthetic DNA Style Persona During onboarding, a personalised questionnaire captures your fit preferences, lifestyle, colour loves and avoids, favourite brands, and aesthetic direction. aurelle maps these across 8 dimensions and visualises the result as a radar chart — your unique style fingerprint. It evolves as you use the app: every like, skip, and outfit choice refines it. Aesthetic DNA moodboard An AI-curated visual moodboard representing your style direction. Not what's trending — what resonates with you, based on your questionnaire responses and ongoing feedback. Accessible from your Profile and regenerated as your taste evolves. Premium & Pro 8. Body Scan & Kibbe classification An optional analysis that uses aurelle's vision AI to assess your body proportions from wardrobe photos. Maps you to a Kibbe body type — a well-established classification system (developed by David Kibbe) that connects body geometry to clothing lines that naturally flatter. The result isn't just a label. It actively influences every outfit recommendation: softer draping for Romantic types, structured tailoring for Dramatic types, balanced proportions for Classic types. The AI considers your Kibbe profile alongside your colour analysis and Style DNA for every outfit it generates. Premium & Pro 9. Discover & Smart Shopping Discover Looks AI-generated shoppable outfits styled from brands and retailers — not your wardrobe, but inspiration you can actually buy. Each look comes with product links to retailers including H&M, ASOS, Zalando, Mango, and more. Wardrobe gap analysis AI identifies what's genuinely missing from your wardrobe — not what's trending, but what would create the most new outfit combinations with what you already own. A navy blazer might unlock 15 new outfit combinations. A third white t-shirt unlocks zero. Smart shopping When gap analysis identifies a need, aurelle searches retailers for specific items that fill it, with direct product links and pricing. Shopping powered by aurelle's curated retailer search, with affiliate links where available. Discover: all plans (limited on Basic). Gap Analysis: Pro. 10. Travel packing Tell aurelle your destination, dates, and activities. AI fetches the destination weather forecast and builds a capsule wardrobe from your real clothes — with day-by-day outfit plans. Each day's outfit is styled for that day's predicted weather and planned activities. Individual items can be swapped: tap any piece in the packing list and AI suggests alternatives from your wardrobe that work with the rest of the day's outfit. The result is a complete packing list — no overpacking, no forgotten essentials. Pro 11. Wardrobe analytics Data that helps you understand your wardrobe — and shop smarter: Cost-per-wear: Tracks how much each item costs you per use. A €200 blazer worn 50 times costs €4/wear. A €30 top worn once costs €30/wear. Forgotten items: Surfaces pieces you haven't worn in months, giving them a second chance. Seasonal distribution: Shows whether your wardrobe is balanced across seasons or skewed. Category breakdown: How many tops, bottoms, shoes, and accessories you own — and where redundancies exist. Most-worn pieces: Your wardrobe workhorses. The items earning their place. Premium & Pro 12. Lookbooks & outfit history Save your favourite outfits — both AI-generated and Build Your Own — to personal lookbooks. Create lookbooks by occasion (work, weekend, events), by season, or by mood. Browse your complete outfit history with occasion and vibe badges. Premium & Pro 13. Magic Start onboarding New users see the Magic Start screen during onboarding: 75 curated items across three tabs. Basics (25 universal essentials like white t-shirts, jeans, and trainers), Fluid & Draped (25 softer silhouettes), and Structured & Tailored (25 crisp, formal pieces). Tab names describe clothing styles, not genders — all tabs are accessible to all users. A gender-based default tab surfaces the most relevant items first: female → Fluid & Draped, male → Structured & Tailored, other → Basics. Select at least 5 items (or Select All) and they're added to your wardrobe instantly with full AI metadata. This eliminates the cold-start problem — you can generate outfits from minute one. 14. Languages & privacy 8 languages: English, German, Spanish, French, Italian, Polish, Bulgarian, and European Portuguese. Auto-detected from your device language with manual override in Settings. All AI-generated content (outfit descriptions, styling rationales, body scan results) is generated in your chosen language. Privacy: Built and hosted in Europe (EU data centres). Full GDPR compliance. Your wardrobe photos are processed for styling analysis only — never shared with third parties, never used for AI model training. You can export all your data or permanently delete your account at any time from Settings. Authentication via email/password, Sign in with Apple (iOS), or Sign in with Google (iOS + Android). All plans 15. Plans & pricing Three paid plans, all with free trials. No free tier — but every plan includes a 7-day free trial. Basic — €3.99/month (€39.99/year) 7-day free trial. 150 wardrobe items + unlimited seed. 5 AI outfits per week. AI collages on every outfit. Build Your Own unlimited. Discover Picks + Wishlist. Premium — €14.99/month (€149.99/year) 7-day free trial. 300 items + seed. 15 AI outfits per week. Calendar + Analytics + Lookbooks. Style DNA + Body Scan + RAG knowledge. Bulk Upload + Screenshot Import. 5 tokens/month included. Pro — €24.99/month (€249.99/year) 7-day free trial. 600 items + seed. 30 AI outfits per week. Travel packing + Gap analysis. Budget tracker + Wishlist alerts. Unlimited item swaps (3 iterations). 20 tokens/month included. Token packs (pay-per-use) All users can purchase token packs for extra flexibility: 10 tokens for €2.99, 30 for €6.99, 75 for €14.99, 150 for €24.99. Tokens are used when exceeding plan limits (extra outfits, additional wardrobe uploads over limit, travel packing for non-Pro users). Launched 8 June 2026 Start with a 7-day free trial. Subscriptions start at €3.99/month. See Subscription Plans ✦ Home For Professionals For Style Explorers For Conscious Curators Compare Apps Press Privacy Terms © 2026 aurelle · Made with care in Europe --- # aurelle — the art of getting dressed · AI wardrobe stylist launching 8 June 2026 URL: https://aurelle.app/ How It Works Explore ▾ How It Works Every feature, explained Best Wardrobe Apps 2026 7 apps compared honestly aurelle vs Whering Sustainability vs AI intelligence aurelle vs Indyx AI styling vs human stylists aurelle vs Acloset Two AI approaches compared For Professionals Calendar-smart work outfits For Style Explorers Discover your Style DNA For Conscious Curators Buy less, wear more 🇩🇪 Deutsch aurelle auf Deutsch Features Compare Pricing FAQ Get Notified Launched 8 June 2026 Styled for you — not for everyone. aurelle doesn't tell you what to wear. It learns your body, your taste, and your preferences — then picks from your own wardrobe , every morning. Weather-aware. Calendar-aware. Unmistakably yours. — Days — Hours — Min — Sec Get Notified on Launch Day 🇪🇺 Built & hosted in Europe 🔒 GDPR compliant 📱 iOS & Android 🌍 8 languages 🤖 Powered by AI 11°C · Cloudy Berlin Wedding guest Polished romance About aurelle aurelle is an AI-powered personal styling app that digitises your existing wardrobe and generates daily outfit recommendations using a three-layer styling engine — combining core fashion rules, professional styling knowledge, and seasonal trends — personalised to your weather, calendar, body profile, and evolving taste. Five wardrobe upload methods make digitisation fast. AI-generated outfit collages visualise how items look together. Build Your Own offers unlimited drag-and-drop outfit creation on every plan. Additional features include Style Persona with an 8-dimension radar chart, body scan with Kibbe classification, travel packing with day-by-day plans, wardrobe analytics, and smart shopping. Three paid plans start at €3.99/month with a 7-day free trial. Available in 8 languages. Built and hosted in Europe with full GDPR compliance. Launched 8 June 2026 on iOS (Android planned Q3 2026). The Morning Problem You own 100+ items and nothing to wear. It's not a wardrobe problem. It's an intelligence problem . Your clothes are fine. You just can't see the combinations. aurelle can. How It Works Three steps to effortless style Step 01 Digitise your wardrobe Five ways to add your clothes: photograph items, bulk upload, import order screenshots, upload outfit photos that AI dissects, or search the community catalogue. New users can also start with Magic Start — 75 curated seed items. AI identifies category, colours, fabric, pattern, formality, season, and fit type. Step 02 Build your Style DNA A personalised questionnaire captures fit preferences, lifestyle, colour loves, favourite brands, and aesthetic direction. aurelle builds your Style Persona — an 8-dimension radar chart — and your Aesthetic DNA moodboard. Optional body scan analyses proportions for Kibbe classification. Step 03 Get styled every morning Each day, aurelle generates outfits using a three-layer AI engine: fashion rules, professional styling knowledge, and seasonal trends. Weather-aware with a layered shed strategy. Calendar-smart for occasion formality. Swap items, save looks, see AI collages. Or go creative with Build Your Own — unlimited, every plan. Feature Deep-Dives Built for the way you actually get dressed. Intelligence when you want it. Freedom when you don't. AI generates complete outfits from your wardrobe — styled by a three-layer engine that combines fashion rules, professional knowledge, and trends. Every outfit gets an AI-generated collage showing how items look together. Want to go your own way? Build Your Own gives you an unlimited drag-and-drop canvas. No limits, no tokens. Available on every plan. The best of both worlds. Knows your day before you do. Real-time weather with a layered shed strategy — outfits where each layer works as a standalone look for temperature swings throughout the day. Connected to your calendar for automatic formality matching. Board meeting at 9, drinks at 7 — your outfit adapts. 06:00 9° 09:00 13° 13:00 18° 17:00 15° 21:00 10° Board meeting Formal · camera on 09:00 Drinks, Prenzlauer Berg Smart casual · bring layers 19:00 Styled for your body. Tuned to your taste. Body scan analyses your proportions for Kibbe body type classification. Style Persona maps your taste across 8 dimensions as a visual radar chart. Aesthetic DNA captures your style direction as a moodboard. Everything evolves the more you use it. CLASSIC REFINED SOFT EDITORIAL MINIMAL CREATIVE WARM ARCHITECT Soft Soft Classic Pack less. Look better. Tell aurelle where and when. AI builds a capsule wardrobe from your real clothes with day-by-day outfit plans based on destination weather. Swap individual items. Never overpack again. Lisbon 4 days · 8-piece capsule 22° Wed Thu Fri Sat Get Notified on Launch Day Also included Every detail, considered. AI wardrobe recognition 5 methods, auto-tags everything: category, colour, fabric, pattern, formality, season, fit. AI outfit collages On every outfit, every plan. See how your items look together before you wear them. Wardrobe analytics Cost-per-wear, forgotten items, seasonal distribution. Know your closet the way a stylist would. Smart shopping Gap analysis plus product search from real retailers — curated to complete, not clutter. Lookbooks & history Save favourites, track what you wore, revisit the looks that felt right. 8 languages, EU-first English, German, Spanish, French, Italian, Polish, Bulgarian, European Portuguese. How We Compare See the difference. An honest look at aurelle vs the most popular wardrobe apps. Feature aurelle Whering Indyx Acloset Cladwell AI outfit generation ✓ 3-layer engine Basic ✗ Human only Algorithmic Weather + calendar ✓ Both Weather only Weather only AI outfit collages ✓ Every outfit Build Your Own ✓ Unlimited Body scan ✓ Kibbe Colour only Travel packing ✓ Day-by-day Upload methods Languages 10+ EU data / GDPR ✓ EU-hosted UK US Korea US Starting price €3.99/mo Free / £6.99/wk Free / $25+/mo Free / $7.99/mo $4.99 Read the full comparison with detailed reviews → 68/100 Proprietary AI Three-layer styling engine EUIPO EU trademark registered 8 · iOS · Android Languages & platforms FAQ Questions? Answers. When does aurelle launch? 8 June 2026 — on iOS (Android planned Q3 2026). Waitlist subscribers receive a notification on launch day. What is aurelle? aurelle is an AI-powered personal styling app that digitises your wardrobe and generates outfit recommendations using a three-layer styling engine. It considers your weather, calendar, body profile, and personal style to create complete outfits from clothes you already own. Every outfit includes an AI-generated collage, and Build Your Own gives unlimited manual outfit creation on every plan. How is aurelle different from other wardrobe apps? Most wardrobe apps organise your closet. aurelle actually styles you — using a three-layer AI engine with weather and calendar context, body-aware Kibbe classification, and professional styling knowledge. AI collages are on every outfit for every plan. Build Your Own adds unlimited creative freedom. Five upload methods, 8 languages, and EU-hosted GDPR compliance set it apart for European users. How much does aurelle cost? Three paid plans with free trials — Basic at €3.99/month (7-day free trial), Premium at €14.99/month (7-day trial), Pro at €24.99/month (7-day trial). Annual plans save approximately 2 months. All plans include AI collages on every outfit and unlimited Build Your Own. Token packs available for extra flexibility. Is there a free version? aurelle offers generous free trials — 7 days on Basic, 7 days on Premium and Pro — so you can experience the full product before committing. Basic starts at €3.99/month, about the price of a coffee. Token packs provide flexible pay-per-use for specific features. What is Build Your Own? An unlimited drag-and-drop canvas where you mix and match any items from your wardrobe to create outfits manually. No limits, no tokens, available on every plan. AI generates outfits for you; Build Your Own gives you creative freedom. Both approaches work side by side. How does the AI styling work? A personalised questionnaire captures your style preferences. Combined with AI analysis of your wardrobe photos, aurelle builds your Style DNA. The AI uses three layers: core fashion rules (colour theory, proportion, occasion), professional styling knowledge from fashion experts, and seasonal trends. It considers real-time weather with a layered shed strategy, your calendar events, and your body profile. It learns from every choice you make. How do I add clothes? Five ways: photograph items, bulk upload from gallery, import order screenshots (AI reads product details), upload outfit photos that AI dissects into individual garments, or search the community catalogue. New users can also start instantly with Magic Start — 75 curated seed items across three style tabs. Seed items are always free and never count towards your wardrobe limit. Which platforms and languages? iOS now, with Android planned for Q3 2026. Your wardrobe and preferences sync across devices. 8 languages: English, German, Spanish, French, Italian, Polish, Bulgarian, and European Portuguese — auto-detected from your device with manual override. Is my data safe? Fully GDPR compliant, built and hosted in Europe (EU data centres). Your photos are processed for styling only — never shared, never used for AI training. Export all your data or permanently delete your account at any time from Settings. What about Whering or Indyx? Great apps with different strengths. Whering excels at sustainability and community. Indyx leads in wardrobe analytics and human stylist access. aurelle's differentiator is AI styling intelligence — a three-layer engine with weather + calendar + body context, AI collages on every outfit, unlimited Build Your Own, and EU-first design with 8 languages. See our detailed comparison at aurelle.app/blog/best-ai-wardrobe-apps-2026. Three plans, each with a free trial: Basic €3.99 /mo €39.99/year 7-day free trial 150 wardrobe items + seed wardrobe 5 AI outfits per week AI collages on every outfit Build Your Own (unlimited) Discover Picks + Wishlist Premium €14.99 /mo €149.99/year 7-day free trial 300 items + seed · 15 outfits/week Calendar + Analytics + Lookbooks Style DNA + Body Scan + RAG Bulk Upload + Screenshot Import 5 tokens/month included Pro €24.99 /mo €249.99/year 7-day free trial 600 items + seed · 30 outfits/week Travel packing + Gap analysis Budget tracker + Wishlist alerts Unlimited item swaps (3 iterations) 20 tokens/month included Be First Get notified on launch day. Drop your email — one notification at launch. No spam. Notify Me Start with a 7-day free trial on Basic · No credit card · GDPR compliant Explore More to discover Deep Dive How aurelle Works Every feature explained — from AI styling to Build Your Own, travel packing to body scan. Read more → Comparison Best AI Wardrobe Apps 2026 7 apps compared honestly — Whering, Indyx, Acloset, Cladwell, and more. Read the guide → For You aurelle for Professionals Calendar-aware, weather-ready outfits. Stop wasting mornings deciding what to wear. Learn more → For You Discover Your Style DNA 8-dimension radar chart, Aesthetic DNA moodboard, Kibbe body scan. Learn more → For You Buy Less, Wear More Wardrobe analytics, gap analysis, and cost-per-wear tracking. Learn more → Deutsch aurelle auf Deutsch Die komplette Website auf Deutsch — Funktionen, Vergleiche, Preise. Zur deutschen Seite → the art of getting dressed Contact Privacy Terms Instagram TikTok 🇪🇺 Made with care in Europe · © 2026 aurelle · Elena Schulte-Ladbeck Features How It Works For Professionals For Style Explorers For Conscious Curators Blog & Compare Wear What You Already Own Capsule Wardrobe With AI Best Wardrobe Apps 2026 aurelle vs Whering aurelle vs Indyx aurelle vs Acloset Deutsch Startseite So funktioniert's App-Vergleich Company About Press Contact Privacy Terms Instagram --- # Press Kit | aurelle URL: https://aurelle.app/press aurelle ← Home Press Press Kit Your AI wardrobe stylist. Powered by intelligence. Built for real life. Press contact: press@aurelle.app The short version At the centre of aurelle is you — your body, your colours, your style, your life. Multiple AI engines learn what makes you look and feel your best, then style you every morning, plan your week, pack your trips, and help you shop smarter. All from what you already own. Launched 8 June 2026 across eight European markets. The full story aurelle starts with you. The average European woman owns over 100 items of clothing but regularly wears fewer than a third. The problem was never the clothes — it was the combinations. And the combinations depend on something only you know: what makes you feel confident. When you join, aurelle learns who you are as a dresser. Your body shape. Your colour palette. The silhouettes that flatter you. The formality levels you move between. The styles you love — and the ones you avoid. Through a swipe-based Style DNA system and ongoing use, aurelle builds an ever-deepening understanding of your personal style. Multiple AI engines — spanning styling intelligence, computer vision, and generative design — work together through a proprietary fashion knowledge base to translate that understanding into real, wearable outfits. This isn't a generic "outfit of the day." Every recommendation is shaped by your body, your preferences, and your wardrobe — and it gets better every time you use it. From that foundation, aurelle works across your whole life: Style me today Personalised outfit suggestions each morning based on your weather, calendar, and mood. Plan my week A full week of outfits planned ahead. No repeats. Weather-aware layering. Pack my trip Day-by-day outfit plans optimised for minimal packing and maximum style. Style this with Pick any item and ask "what goes with this?" See how a new purchase fits before you buy. Know your wardrobe Cost-per-wear, most-loved pieces, forgotten items, wardrobe gaps. About the founders Elena and Oliver Schulte-Ladbeck are the founders of aurelle. Based in Frankfurt am Main, Elena leads product, engineering, and design — building the entire app from AI architecture to brand identity. Oliver drives business operations and marketing strategy. Together, they're betting that personalised AI styling is worth paying for — and that Europe deserves a fashion-tech company built with privacy and quality at its core. Key facts Launch Saturday, 8 June 2026 Markets Germany, UK, France, Netherlands, Austria, Switzerland Pricing From €3.99/mo (Basic) · €14.99 (Premium) · €24.99 (Pro) Platforms iOS, Android, Web Privacy GDPR-native — data encrypted, never shared EU Trademark EUIPO UM 019331105 Story angles "The first all-paid AI wardrobe stylist launches GDPR-native across 8 EU markets" "A husband-and-wife team from Frankfurt built an AI personal stylist from scratch" "This app knows your body, your colours, and every item in your closet — then tells you exactly what to wear" "The anti-fast-fashion app: AI that helps you buy less" Founder quotes "Every other wardrobe app starts with your clothes. aurelle starts with you — your body, your colours, your life." "We chose no free tier deliberately. Personalisation this deep takes real AI — and real AI is worth paying for." "Everyone already has the outfits. They just can't see them. The AI can — because it knows you." Brand guidelines Charcoal #2C2C2C Gold #C4956A Cream #FAF8F5 Rose #D4A0A0 Slate #3D4F5F Fonts: Playfair Display (headings) · DM Sans (body) Tagline: "the art of getting dressed" Contact press@aurelle.app · aurelle.app · @aurelle.app on Instagram Within 4 hours Home How It Works About Compare Apps Privacy Terms © 2026 aurelle · Made with care in Europe ---