Discover who you are
when you get dressed.
You know you have taste. You just haven't named it yet. Aurelle helps you discover your Style DNA, map your aesthetic, and build a signature look that evolves with you — not against you.
"I'm becoming the version of myself I always wanted to be."
The style explorer's challenge
You save inspiration on Pinterest. You follow fashion accounts. You know what you like when you see it. But translating that into your own wardrobe — with your own body, your own budget, your own life — feels like a gap you can't quite close.
Most wardrobe apps catalogue your clothes. Aurelle helps you understand your style — and then uses that understanding to dress you better every day.
Your style identity, visualised
Style Persona
A personalised style questionnaire captures your fit preferences, lifestyle, colour loves and avoids, favourite brands, and aesthetic direction. Aurelle maps your taste across 8 dimensions and visualises it as a radar chart — your unique style fingerprint. It evolves as your taste evolves.
Aesthetic DNA Moodboard
Your Style Persona comes with an AI-curated Aesthetic DNA moodboard — a visual representation of where your style sits. Not what's trending. Not what an algorithm thinks you should wear. What actually resonates with you, based on your preferences and choices.
Body Scan with Kibbe Classification
An optional body scan analyses your proportions and maps you to a Kibbe body type — a well-established classification system that connects body geometry to clothing that naturally flatters. Every outfit recommendation considers your body alongside your taste.
AI Styling That Learns
Aurelle's three-layer engine doesn't just suggest random combinations. It uses fashion rules (colour theory, proportion, occasion), professional styling knowledge, and seasonal trends — all filtered through your personal Style DNA. The more you use it, the more it refines. Swipe past what doesn't feel right. Save what does. The AI notices.
Build Your Own Canvas
When you want to experiment freely — test a new combination, push the boundaries of your comfort zone, or create something entirely your own — Build Your Own gives you an unlimited drag-and-drop canvas. AI generates suggestions; you create art.
Style discovery, not style prescription
Aurelle is deliberately not prescriptive. It doesn't tell you "you should wear this." It helps you see what's possible — with the clothes you already own, the body you actually have, and the taste that's uniquely yours. The AI is a mirror, not a dictator.
Start exploring
Style DNA, Body Scan, and Aesthetic DNA are available on Premium (€14.99/month) and Pro (€24.99/month). Both include a 7-day free trial — enough time to build your Style Persona and see your radar chart. Or lock in Lifetime Premium for €29 before launch.
Launching May 5th, 2026
Discover your Style DNA. Lock in Lifetime Premium for €29 — including Style Persona, Body Scan, and Aesthetic DNA, forever.
See Founding Member Offer ✦