While you shop
Should I buy this?
Your second opinion, right there with you. Photograph it in store or drop in a screenshot — aurelle shows you how well it fits into your world.
Award-winning styling appBIG BANG INNOVATION Award 2026 · Product Innovation →
The personal stylist app
Make it yours.
aurelle gets to know your style, your wardrobe and your life — then helps you make every style decision your own.
iOS & Android · 7 days free on every plan
The morning problem
You own 100+ items
and nothing to wear.
Your clothes are fine. You just can’t see the combinations. aurelle can.
01How it works
You already own
the clothes.
aurelle shows you new ways to wear them.
02Every day
One stylist.
Every style decision.
When you’re inspired
Love the look? Make it yours.
Upload anything that inspires you. aurelle reinterprets it through your style, using pieces you already own.
Before you travel
Paris next weekend?
aurelle plans a look for every day and builds the packing list around it — considered, complete and made for your trip.
Something new
Your next favourites. Found for you.
New pieces, picked through the lens of your style — and it tells you exactly why.
- Built and hosted in Europe
- GDPR compliant
- 8 languages
- BIG BANG INNOVATION Award 2026
03Pricing
Three plans, each with
a free trial.
Every plan starts with 7 days free.
Basic
€3.99 / month
or €39.99 a year
7-day free trial
- 150 wardrobe items + seed wardrobe
- 5 outfits a week
- A collage for every outfit
- Build Your Own, unlimited
- Discover Picks + Wishlist
Premium
€14.99 / month
or €149.99 a year
7-day free trial
- 300 items + seed · 15 outfits a week
- Calendar, analytics and lookbooks
- Style DNA and body scan
- Bulk upload and screenshot import
- 5 tokens a month included
Pro
€24.99 / month
or €249.99 a year
7-day free trial
- 600 items + seed · 30 outfits a week
- Travel packing and gap analysis
- Budget tracker and wishlist alerts
- Unlimited item swaps (3 iterations)
- 20 tokens a month included
Get aurelle on your phone
Scan the code, or pick your store. 7 days free on every plan.
04Questions
Good to know.
What is aurelle?
aurelle is a personal styling app on iOS and Android. It learns your wardrobe, your style and your day — the weather, your calendar, your proportions — and puts together complete outfits from clothes you already own. Every outfit comes with a collage so you can see it before you wear it, and Build Your Own lets you create looks yourself, without limits, on every plan.
How do I add my clothes?
Five ways: photograph items, bulk upload from your gallery, import order screenshots, upload outfit photos that aurelle separates into individual pieces, or search the community catalogue. You can also start straight away with Magic Start — 75 curated items that never count towards your wardrobe limit.
What does it cost?
Three plans, each with a 7-day free trial: Basic at €3.99 a month, Premium at €14.99 and Pro at €24.99. Yearly, they are €39.99, €149.99 and €249.99. Collages and Build Your Own are included on every plan.
Is my data safe?
aurelle is fully GDPR compliant and built and hosted in Europe, in EU data centres. Your photos are used for styling only — never shared, never used for AI training. You can export all your data or permanently delete your account at any time in Settings.
Which devices and languages?
aurelle is available on iOS and Android, in eight languages: English, German, Spanish, French, Italian, Polish, Bulgarian and European Portuguese. It picks up your language from your device, and you can change it in Settings.
Is aurelle available on Android?
Yes. aurelle is on Google Play for Android phones (Android 7 and newer), with the same plans, 7-day free trial and features as on iPhone.
How is aurelle different from other wardrobe apps?
Most wardrobe apps help you organise what you own. aurelle styles you: it takes the weather, your calendar and your proportions into account and puts together complete looks from your own wardrobe. For a detailed side-by-side, see our comparison of wardrobe apps.
Google Calendar integration
aurelle can connect to your Google Calendar with read-only access to see your upcoming events — a client meeting, a dinner, a wedding — so it can suggest outfits appropriate for what your day holds. aurelle reads only event dates, times, titles, and types to inform styling suggestions. It never creates, modifies, or deletes calendar data, and you can disconnect at any time in Settings.
aurelle’s use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.