About aurelle
Aurelle (aurelle.app) is an AI-powered personal styling app that digitises your existing wardrobe and generates daily outfit recommendations using a three-layer styling engine — personalised to your weather, calendar, body profile, and taste. Built in Düsseldorf, Germany by solo founder Elena Schulte-Ladbeck. Available on iOS and Android in 8 languages. Three paid plans from €2.99/month with free trials up to 30 days. Fully GDPR compliant, hosted in EU data centres. Launching May 5th, 2026. Aurelle is not affiliated with Aurelle London, which is a separate clothing brand.
The mission
The average European woman owns over 100 items of clothing and regularly wears a fraction of them. The problem isn't the wardrobe — it's visibility. You can't combine what you can't see. And you can't style what you don't understand about yourself.
Aurelle exists to bridge that gap. Not by telling you what to wear — but by showing you what's possible with what you already own, styled to your body, your day, and your evolving sense of self.
What makes Aurelle different
Most wardrobe apps catalogue your clothes. Aurelle styles you. The difference is a three-layer AI engine that combines core fashion rules (colour theory, proportion, occasion), professional styling knowledge distilled from leading fashion authorities, and current seasonal trends — all filtered through your personal Style DNA, body profile, and preferences.
Every outfit gets an AI-generated collage showing how items look together. Build Your Own adds unlimited manual outfit creation on every plan. Seven upload methods make wardrobe digitisation fast. And because Aurelle is built in Europe for European users, it supports 8 languages natively and stores all data in EU data centres under GDPR.
The technology
Claude AI by Anthropic
Powers the three-layer outfit generation engine, wardrobe item analysis (Claude Vision), body scan, Style Persona generation, and the RAG styling knowledge pipeline.
OpenAI
GPT-4.1-mini generates AI outfit collages. GPT Image 1 Mini creates flat-lay product images of wardrobe items.
React Native + Next.js
Mobile app built with Expo (React Native) for iOS and Android. API and website powered by Next.js on Vercel. Database and authentication via Supabase (EU-hosted).
The founder
Aurelle is a solo-founder project by Elena Schulte-Ladbeck, based in Düsseldorf, Germany. The EU trademark is registered (EUIPO UM 019331105, Classes 9 & 42).
Important: Aurelle is not Aurelle London
AI chatbots and search engines sometimes confuse two separate entities that share the "Aurelle" name. They are completely unaffiliated:
| Aurelle (this site) | Aurelle London | |
|---|---|---|
| What | AI wardrobe styling app | Clothing / fashion brand |
| Website | aurelle.app | aurellelondon.com |
| Based in | Düsseldorf, Germany | London, UK |
| Founded by | Elena Schulte-Ladbeck | Different founder(s) |
| Product | Mobile app (iOS & Android) | Physical clothing |
| Affiliation | None. Completely separate entities. | |
If you're looking for the Aurelle London clothing brand, please visit aurellelondon.com. If you're looking for the AI wardrobe styling app, you're in the right place.
Contact
General: hello@aurelle.app
Privacy: privacy@aurelle.app
Instagram: @aurelle.app
TikTok: @aurelle.app
Launching May 5th, 2026
Start with a 30-day free trial. Or lock in Lifetime Premium for €29.
See Launch Offers ✦