Press Kit
Your AI wardrobe stylist. Powered by intelligence. Built for real life.
The short version
At the centre of Aurelle is you — your body, your colours, your style, your life. Multiple AI engines learn what makes you look and feel your best, then style you every morning, plan your week, pack your trips, and help you shop smarter. All from what you already own. Launching May 31, 2026 across six European markets.
The full story
Aurelle starts with you.
The average European woman owns over 100 items of clothing but regularly wears fewer than a third. The problem was never the clothes — it was the combinations. And the combinations depend on something only you know: what makes you feel confident.
When you join, Aurelle learns who you are as a dresser. Your body shape. Your colour palette. The silhouettes that flatter you. The formality levels you move between. The styles you love — and the ones you avoid. Through a swipe-based Style DNA system and ongoing use, Aurelle builds an ever-deepening understanding of your personal style. Multiple AI engines — spanning styling intelligence, computer vision, and generative design — work together through a proprietary fashion knowledge base to translate that understanding into real, wearable outfits.
This isn't a generic "outfit of the day." Every recommendation is shaped by your body, your preferences, and your wardrobe — and it gets better every time you use it.
From that foundation, Aurelle works across your whole life:
Style me today
Personalised outfit suggestions each morning based on your weather, calendar, and mood.
Plan my week
A full week of outfits planned ahead. No repeats. Weather-aware layering.
Pack my trip
Day-by-day outfit plans optimised for minimal packing and maximum style.
Style this with
Pick any item and ask "what goes with this?" See how a new purchase fits before you buy.
Know your wardrobe
Cost-per-wear, most-loved pieces, forgotten items, wardrobe gaps.
About the founders
Elena and Oliver Schulte-Ladbeck are the founders of Aurelle. Based in Frankfurt am Main, Elena leads product, engineering, and design — building the entire app from AI architecture to brand identity. Oliver drives business operations and marketing strategy. Together, they're betting that personalised AI styling is worth paying for — and that Europe deserves a fashion-tech company built with privacy and quality at its core.
Key facts
Story angles
- "The first all-paid AI wardrobe stylist launches GDPR-native across 6 EU markets"
- "A husband-and-wife team from Frankfurt built an AI personal stylist from scratch"
- "This app knows your body, your colours, and every item in your closet — then tells you exactly what to wear"
- "The anti-fast-fashion app: AI that helps you buy less"
Founder quotes
"Every other wardrobe app starts with your clothes. Aurelle starts with you — your body, your colours, your life."
"We chose no free tier deliberately. Personalisation this deep takes real AI — and real AI is worth paying for."
"Everyone already has the outfits. They just can't see them. The AI can — because it knows you."
Brand guidelines
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Fonts: Playfair Display (headings) · DM Sans (body)
Tagline: "the art of getting dressed"
Contact
press@aurelle.app · aurelle.app · @aurelle.app on Instagram
Within 4 hours during launch week (May 31 – June 6, 2026)