Press Kit
Your AI wardrobe stylist. Powered by intelligence. Built for real life.
The short version
At the centre of aurelle is you — your body, your colours, your style, your life. Multiple AI engines learn what makes you look and feel your best, then style you every morning, plan your week, pack your trips, and help you shop smarter. All from what you already own. Live worldwide on the App Store since June 2026, currently in eight languages.
The full story
aurelle starts with you.
The problem was never the clothes — it was the combinations. And the combinations depend on something only you know: what makes you feel confident.
When you join, aurelle learns who you are as a dresser. Your proportions. Your colour palette. The silhouettes that work for you. The formality levels you move between. The styles you love — and the ones you avoid. Through a swipe-based Style DNA system and ongoing use, aurelle builds an ever-deepening understanding of your personal style. Multiple AI engines — spanning styling intelligence, computer vision, and generative design — work together through a proprietary fashion knowledge base to translate that understanding into real, wearable outfits.
This isn't a generic "outfit of the day." Every recommendation is shaped by your body, your preferences, and your wardrobe — and it gets better every time you use it.
From that foundation, aurelle works across your whole life:
Style me today
Personalised outfit suggestions each morning based on your weather, calendar, and mood.
Plan my week
A full week of outfits planned ahead. No repeats. Weather-aware layering.
Pack my trip
Day-by-day outfit plans optimised for minimal packing and maximum style.
Style this with
Pick any item and ask "what goes with this?" See how a new purchase fits before you buy.
Know your wardrobe
Cost-per-wear, most-loved pieces, forgotten items, wardrobe gaps.
About the founders
Elena and Oliver Schulte-Ladbeck are the founders of aurelle. Based in Friedrichsdorf near Frankfurt am Main, Elena leads product, engineering, and design — building the entire app from AI architecture to brand identity. Oliver drives business operations and marketing strategy. Together, they're betting that personalised AI styling is worth paying for — and that Europe deserves a fashion-tech company built with privacy and quality at its core.
Key facts
Story angles
- "An all-paid, ad-free AI wardrobe stylist — GDPR-native, on European servers"
- "A husband-and-wife team from Frankfurt built an AI personal stylist from scratch"
- "This app knows your proportions, your colours and every item in your wardrobe — then tells you what to wear"
- "The anti-fast-fashion app: AI that helps you buy less"
Founder quotes
"Every other wardrobe app starts with your clothes. aurelle starts with you — your body, your colours, your life."
"We chose no free tier deliberately. Personalisation this deep takes real AI — and real AI is worth paying for."
"Everyone already has the outfits. They just can't see them. The AI can — because it knows you."
Brand guidelines
#2C2C2C
#CE9A86
#FAF8F5
#D4A0A0
Fonts: Playfair Display (headings and body) · DM Sans (tracked small caps) · Poiret One (wordmark, placed as the supplied asset)
Tagline: the art of getting dressed. — lower case, italic, with the full stop
Media assets
Free of charge for editorial coverage of aurelle. Credit: aurelle.
- Complete press kit (ZIP, 9 MB) — portraits, ten app screenshots, wordmark and symbol, fact sheet DE/EN
- Fact sheet (PDF, EN) · Faktenblatt (PDF, DE)
- Elena Schulte-Ladbeck · Oliver Schulte-Ladbeck — web resolution; print-resolution portraits and on-site photo appointments on request
- Wordmark (PNG, transparent) · SVG
Contact
press@aurelle.app · aurelle.app · @aurelle.app on Instagram
Within 4 hours during business days