Press

Press kit

Everything you need to write about aurelle — the story, the facts, the portraits and the screenshots. Free of charge for editorial coverage.

press@aurelle.app · reply within four hours on business days

Download the press kit The BIG BANG Award

The short version

At the centre of aurelle is you — your body, your colours, your style, your life.

aurelle is a personal styling app for iOS and Android. It learns what makes you look and feel your best, then styles you every morning, plans your week, packs your trips and helps you shop with more confidence — all from the clothes you already own. On the App Store since June 2026 and on Google Play since October 2026, currently in eight languages. Winner of the BIG BANG INNOVATION Award 2026 in the Product Innovation category.

The full story

aurelle starts with you.

The problem was never the clothes — it was the combinations. And the combinations depend on something only you know: what makes you feel confident.

When you join, aurelle learns who you are as a dresser. Your proportions. Your colour palette. The silhouettes that work for you. The formality levels you move between. The styles you love — and the ones you avoid. Through a swipe-based Style DNA system and ongoing use, aurelle builds an ever-deepening understanding of your personal style, and translates it into real, wearable outfits through a proprietary fashion knowledge base.

This isn’t a generic “outfit of the day.” Every recommendation is shaped by your body, your preferences and your wardrobe — and it gets better every time you use it.

From that foundation, aurelle works across your whole life

Style me todayPersonalised outfit suggestions each morning, based on your weather, calendar and mood.
Plan my weekA full week of outfits planned ahead. No repeats. Weather-aware layering.
Pack my tripDay-by-day outfit plans optimised for minimal packing and maximum style.
Style this withPick any item and ask “what goes with this?” See how a new piece fits before you buy.
Know your wardrobeCost-per-wear, most-loved pieces, forgotten items, wardrobe gaps.

The founders

Elena and Oliver Schulte-Ladbeck are the founders of aurelle, based in Friedrichsdorf near Frankfurt am Main. Together they are betting that personal styling this specific is worth paying for — and that Europe deserves a fashion-tech company built with privacy and quality at its core.

Elena Schulte-Ladbeck

Co-founder · Product, engineering, design

Elena leads product, engineering and design — building the app from the styling architecture through to the brand identity.

Oliver Schulte-Ladbeck

Co-founder · Business, marketing

Oliver drives business operations and marketing strategy, and runs the partnerships and press side of the company.

Key facts

Launch: App Store June 2026 · Google Play October 2026
Availability: Worldwide on the App Store and Google Play · iOS and Android · currently eight languages · European sizing
Award: BIG BANG INNOVATION Award 2026, Product Innovation — awarded by the German Institute for Service Quality (DISQ) with DUP Unternehmer
Pricing: From €3.99/mo (Basic) · €14.99 (Premium) · €24.99 (Pro) · 7 days free on every plan
Privacy: GDPR-native — built and hosted in EU data centres, photos used for styling only, never shared and never used for AI training
Based in: Friedrichsdorf near Frankfurt am Main, Germany
EU trademark: EUIPO UM 019331105 (Classes 9 & 42)
Founders: Elena and Oliver Schulte-Ladbeck

Story angles

“A wardrobe-first, ad-free styling app — GDPR-native, on European servers”
“A husband-and-wife team near Frankfurt built a personal stylist from scratch — and won a national innovation award for it”
“This app knows your proportions, your colours and every item in your wardrobe — then tells you what to wear”
“The anti-fast-fashion app: styling that helps you buy less”

Founder quotes

Every other wardrobe app starts with your clothes. aurelle starts with you — your body, your colours, your life.Elena Schulte-Ladbeck, co-founder

Everyone already has the outfits. They just can’t see them. aurelle can — because it knows you.Elena Schulte-Ladbeck, co-founder

Personalisation this deep takes real work, and we’d rather be paid by the people we style than by anyone else.Oliver Schulte-Ladbeck, co-founder

Brand guidelines

Charcoal
#2C2C2C
Rose gold
#CE9A86
Cream
#FAF8F5
Rose
#D4A0A0

Name: aurelle — always lower case, including at the start of a sentence.

Fonts: Playfair Display (headings and body) · DM Sans (tracked small caps) · Poiret One (wordmark, always placed as the supplied asset).

Tagline: the art of getting dressed. — lower case, italic, with the full stop.

Media assets

Free of charge for editorial coverage of aurelle. Credit: aurelle.

Print-resolution portraits and on-site photo appointments on request.

Download aurelle

aurelle is free to try for seven days on every plan, on both stores.

Apple and the Apple logo are trademarks of Apple Inc. Google Play and the Google Play logo are trademarks of Google LLC.

Contact

Press: press@aurelle.app — we reply within four hours on business days.

Online: aurelle.app · @aurelle.app on Instagram · Diese Seite auf Deutsch

See it for yourself

Reviewer access, a walkthrough with the founders or a demo account — just ask.

Write to press@aurelle.app