The end of
“I have nothing to wear.”
You have plenty to wear — you just can’t see it at 7am. aurelle is the what-to-wear app that makes the decision for you, every morning, from the clothes already in your wardrobe.
aurelle is a what-to-wear app that tells you exactly what to wear each day. It generates complete outfits from the clothes you already own — matched to your body shape, colour palette, personal style, the day’s weather, and your calendar — so you never stare at a full wardrobe with nothing to wear again.
Why “what should I wear?” is so hard
It’s rarely a lack of clothes. It’s decision fatigue and wardrobe blindness: at 7am, a full closet reads as noise, and the same three safe outfits win by default. The pieces you loved in the shop hang unworn because nothing around them is ever quite assembled into a look.
A what-to-wear app should remove that decision, not add another screen to scroll. That means starting from what you actually own, and finishing with a complete outfit — not a mood board.
How aurelle answers it
Photograph your wardrobe
Add items by camera, multiple photos, or order screenshots. AI auto-tags category, colour, pattern, and season.
aurelle learns you
A body scan, colour palette, and Style Persona build a styling model unique to you — and it sharpens with every outfit you wear or skip.
Outfits every morning
Each day, aurelle hands you complete, wearable looks from your own clothes — shown as editorial flat-lay collages.
Matched to the day, not just the closet
aurelle reads the real forecast at your location and the shape of your calendar. A Monday client meeting is styled differently from a Saturday market trip, and a day that starts at 8°C and climbs to 22°C gets a layered shed strategy with clear guidance on what to remove and when.
Built around your body and colours
A quick, private body scan classifies your Kibbe body type, and a personal colour palette tunes every suggestion to your contrast and colouring. The result isn’t a generic outfit — it’s one that suits you. See how the Kibbe body type analysis works.
Wear what you already own
aurelle isn’t a shopping app. It earns nothing from what you buy, so every look it builds is pulled from your own wardrobe rather than a catalogue. The point is to finally wear the clothes you already have — and to shop, when you do, more deliberately.
Every outfit comes with an AI collage — a flat-lay of your actual items, arranged the way a stylist would lay them out. Swipe alternatives, save favourites, or tap any piece to swap it.
Frequently asked questions
Is there an app that tells you what to wear?
Yes. aurelle is a what-to-wear app that generates complete daily outfits from the clothes you already own, factoring in your body shape, colour palette, style, the weather, and your calendar. It's available on iPhone, with Android arriving in 2026.
How does aurelle know what suits me?
aurelle builds a styling model from a quick body scan (which classifies your Kibbe body type), a personal colour palette, and a Style Persona across eight style dimensions. Every outfit it suggests reflects your proportions, colouring, and taste.
Does it only use clothes I own?
Yes. aurelle styles the clothes already in your wardrobe rather than pushing you to shop. You photograph your items once and it builds outfits from them each day.
Is aurelle free?
Every plan starts with a free 7-day trial, then aurelle is a paid subscription from €3.99/month. It carries no ads and earns nothing from what you buy.
What makes it different from a normal closet app?
Most closet apps store your clothes; you still do the styling. aurelle does the styling for you — generating complete, wearable outfits with an AI stylist, then showing each look as an editorial flat-lay collage.
Start your free trial
7 days free on Basic. No commitment, cancel anytime. See what your wardrobe can actually do.
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