A virtual closet
that dresses you.
Most virtual closets are digital filing cabinets. aurelle digitises your wardrobe and then does something with it — styling complete outfits from your real clothes, every day.
aurelle is a virtual closet app that digitises everything you own and then styles it. You photograph your clothes, its AI auto-tags each item by category, colour, pattern, and season, and aurelle builds daily outfits from your real wardrobe — with cost-per-wear analytics and gap analysis, not a shopping catalogue.
Build your digital wardrobe in minutes
Add your clothes
Snap items with the camera, add several photos at once, or import from order screenshots.
AI tags everything
Each piece is auto-tagged by category, colour, pattern, and season — no manual data entry.
Your closet, anywhere
Browse and plan from your phone, so your whole wardrobe fits in your pocket.
More than storage — it styles
A virtual closet that only stores clothes still leaves the hard part to you. aurelle’s reason for existing is the next step: it generates complete, wearable outfits from your catalogued wardrobe every day, each shown as an editorial flat-lay collage of your actual items. See how it decides what to wear.
Understand what you own
Once your wardrobe is digital, patterns appear. aurelle’s analytics surface your cost-per-wear, your most- and least-worn pieces, and the genuine gaps — so you can wear more of what you already have and buy more deliberately. Explore wardrobe analytics.
Private and European
aurelle is built in Frankfurt and is GDPR-native with EU data residency. Your wardrobe is styled, not sold — it isn’t mined to advertise to you.
It works with your body and colours, too. A body scan reads your Kibbe lines and a personal colour palette tunes every look, so a digitised wardrobe becomes outfits that genuinely suit you. See the Kibbe body type analysis.
Frequently asked questions
What is a virtual closet app?
A virtual closet app is a digital version of your wardrobe: you photograph your clothes and the app catalogues them so you can browse and plan outfits from your phone. aurelle goes further by using AI to style those clothes into complete daily outfits.
How do I add my clothes to aurelle?
You can add items by snapping photos with the camera, adding several photos at once, or importing from order screenshots. aurelle's AI then auto-tags each piece by category, colour, pattern, and season.
Does aurelle create outfits or just store clothes?
Both. aurelle catalogues your wardrobe and generates complete, wearable outfits from it every day, each shown as an editorial flat-lay collage.
Can it tell me what I'm not wearing?
Yes. aurelle's wardrobe analytics show cost-per-wear, your most- and least-worn items, and genuine gaps — so you can wear more of what you own and buy more deliberately.
Is aurelle available on Android?
aurelle is live on iPhone now, with an Android version planned for release in 2026.
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